and discovering a desirable strategic innovation that improve the industry and company profitability (Wit and Meyer‚2005) The threats to new entrants: The threat from new entrants is very high. Entering the electric automotive industry in 2003‚ Tesla itself faced the challenges of being the new entrant into the market having numerous financial troubles that required high capital investments‚ building the brand and distributions channels. However‚ for established manufacturers with considerable
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| Rashanna Etenburn | BUSI 510 – Managerial Economics | | Executive Summary Tesla Motors is among the top 25 companies “going green” for our economy. Tesla motors is a venture aimed at proving that cars can be environmentally friendly‚ without giving up the speed and power‚ purchasers love. The cost of running this amazing‚ green driving machine is a mere 2 cents per mile. (Ryan‚ 2008) Tesla Motors is a company looking to produce a high-performance electric sports car‚ and is backed by
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Executive summary of “Tesla motors. Inc” Company information Tesla Motors is a public trading company in the automotive industry that was founded in 2003 by a group of engineers from the Silicon Valley in California. Core founders of Tesla Motors are Elon Musk‚ Martin Eberhard‚ Marc Tarpenning‚ JB Straubel and Ian Wright. Its headquarters are in Palo Alto‚ California. The CEO of the company is Elon Musk. It has over 3000+ employees. Tesla motors have their cars in thirty seven countries worldwide
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Case 5 Tesla Motors and U.S. Auto Industry As a pioneer of green technology car manufactory‚ Tesla Motors has placed himself in the U.S. automotive industry. Tesla Roadster is considered to be a cash cow in 2009‚ and it is the only electric cars have been mass product. However‚ after the competitors had entered the market‚ alternatives joined the battle of green technology car‚ such as hybrids‚ fuel cell ‚etc. Furthermore external environment has changed. Elon Musk‚ the co-founder and head of
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Castrol Motor Oil [pic] Marketing Plan Date: April-09 Table of Contents Statement of Confidentiality & Non-Disclosure 2 I．Executive summary: 4 II. Situation and environment analysis 5 ¬ SWOT Summary: 5 ″ Strengths 5 ″ Weaknesses 6 ″ Opportunities 6 ″ Threats 7 ¬ Segmentation 8 ¬ Positioning Maps 9 ¬ Competitor Analysis 11 III. Opportunity Identification‚ Assessment and Assumption 12 IV. Objectives 13 V. Marketing Strategy 15 ¬ Target Market Selection 15 ¬ Target Market
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Marketing Plan of Bentley Motors Limited 1. Executive Summary 2. Company Description Bentley Motors Limited is a British Manufacturer of automobiles‚ founded on the 18th of January 1919 by Walter Own Bentley. In the First World War‚ Bentley was known because of their rotary aero-engines. After the war Bentley designed and produced cars that won the Le Mans race in 1924‚ 1927‚ 1928‚ 1929 and 1930. Bentley presented Queen Elizabeth II with an official State Limousine to celebrate
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Case Study Tesla Motors: Achieving Excellence and Innovation Overseas Radius helped Tesla achieve legal compliance and preserve its reputation for excellence during a rapid expansion into multiple new countries. BACKGROUND Benefits California engineers founded Tesla Motors in 2003 to create exciting electric vehicles. In 2008‚ the company introduced its first car to the US‚ the Tesla Roadster. Tesla is now considered one of the most innovative and progressive companies in the green technology
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Current Technology Systems Organization: The organization that is analyzed is Tesla‚ Inc. formally named Tesla motors. Tesla was founded in 2003‚ by an engineering group that wants to show consumers that driving electric is not a settlement to their lives. That driving electric can be enhanced‚ faster‚ and enjoyable than regular gasoline cars. Tesla’s mission is to accelerate the world’s transition to sustainable energy. Tesla is involved in the automotive‚ manufacturing‚ energy saving industry. The
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Tesla Motors‚ Inc. Financial Analysis MGMT 475 September 23‚ 2013 Tesla Motors‚ Inc. was founded in early 2003 by a group of Silicon Valley engineers‚ incorporated in Delaware on July 1 of the same year‚ and is now headquartered in Palo Alto‚ California (“Tesla- Investor”). The company designs‚ develops and manufactures electric vehicles and electric vehicle powertrain components. Tesla also provides the same services and powertrain components to other manufacturers of electric vehicles
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Introduction Tesla‚ an electric vehicle company founded in California in 2003‚ has been attracting a lot of attention worldwide. Tesla focuses not only on producing luxury electric vehicles—it prides itself on being a high-tech brand known for its innovation and creativity. In and attempt to penetrate the Chinese market‚ Tesla unveiled its model S in 2013. Tesla initially expected Chinese consumers’ interest would be high and ambitious sales forecasts. However‚ Tesla’s entry into China has been
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