company in Malaysia which was operated petrol stations under three basic concepts‚ namely Company Owned Station (COS)‚ Partially Company Owned Station (PCOS) and Dealer Built Station (DBS). GEZ petrol station conducted two main businesses which are the fuel business and the convenience store business‚ known as SelesaMart. Under the fuel business‚ the petrol station sold Petrol Ron 95 (R95)‚ Petrol Ron (R97) and Diesel‚ with sales of 200 million liters of petrol and 150 million liters of diesel monthly
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major oil company in Malaysia has conducted two main businesses‚ which is the fuel business and the convenience store business. Under the fuel business‚ the petrol stations sold Petrol Ron 95 (R95)‚ Petrol Ron 97 (R97)‚ and Diesel. Mr Aiman was as an Area Manager is responsible for directing the sales activities of more than twenty petrol stations in the northern region of Malaysia. They are having a difficulty to sustain in the business even though they are in the stable business segment and consistent
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GEZ PETROL STATION: USING COST-VOLUME-PROFIT ANALYSIS FOR PLANNING By KU NOR IZAH KU ISMAIL (Corresponding author) School of Accountancy UUM College of Business Universiti Utara Malaysia E-mail: norizah@uum.edu.my Tel: 04-9283906 And WAN NORDIN WAN HUSSIN Othman Yeop Abdullah Graduate School of Business Universiti Utara Malaysia GEZ PETROL STATION: USING COST-VOLUME-PROFIT ANALYSIS FOR PLANNING INTRODUCTION As an Area Manager of GEZ Bhd‚ a major oil company in Malaysia
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4 elements of marketing mix and how there apply to retail petrol outlets Introduction As of December 2010‚ there were 207 petrol stations in Singapore. These stations are owned and operated by four major players in the petroleum retail industry. They are; Shell Eastern Petroleum Pte. Ltd (Shell)‚ ExxonMobil Asia Pacific Pte. Ltd (Esso)‚ Chevron Corporation (Caltex) and Singapore Petroleum Company (SPC). In this essay‚ we’ll be looking at how these four players apply the Marketing Mix in running
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QUESTIONNAIRE FOR CUSTOMERS We are from Uitm Arau‚ Perlis and currently are carrying out a research for our project paper regarding petrol station. We would be grateful if you could spare some time to answer a few questions. Name of the Visitor : _____________________________ Date of visit : _____________________________ Sex of the visitor : _____________________________ Age of the visitor : _____________________________
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Enterprise who owned the Spetrol station located along the BPK Highway. Spetrol was acknowledged as one of the big players in domestic petroleum products industry. However‚ Jamel who Mat Jon’s nephew was on boarded of the operations of the pump station and he did not participate in the business operation since he was in his post retirement years. At the start‚ the business was doing convincingly well‚ this success was helped by the strategic area that petrol station been located. Nevertheless‚ the
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| Marketing Mix and Retail Petrol Outlets | The Four P’s | | Introduction This report aims to address four elements that collectively create the marketing mix. These marketing tools will then be analysed and how these marketing elements are applied to retail petrol outlets within Australian will be discussed. The Marketing Mix elements collectively are made up of the four P’s; Product‚ Price‚ Place and Promotion. Marketing as often defined‚ utilises these four tools; putting the right
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Marketing Mix and Petrol Retail Outlet As of December 2010‚ there were 207 petrol stations in Singapore. These stations are owned and operated by four major players in the petroleum retail industry. They are; Shell Eastern Petroleum Pte. Ltd (Shell)‚ ExxonMobil Asia Pacific Pte. Ltd (Esso)‚ Chevron Corporation (Caltex) and Singapore Petroleum Company (SPC). In this essay‚ we’ll be looking at how these four players apply the Marketing Mix in running their petrol stations across Singapore. Marketing
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exposure and experience‚ I assure you sir that If the dealership is awarded to me I will introduce new schemes in order to catch hold the sales (Via) Gift Schemes‚ Stationary items inside the outlet. If the dealership is awarded to me I will sell petrol and Diesel in Credit Schemes. Introduction About the District : Perambalur District came in to existence after trifurcation of Tiruchirappalli district with effect from 30.09.1995 as per G.O MS.No 913 Revenue / Y3 dated
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MC1-009-I PETROL Original written by professor Pablo Pedro Melero Perlado at IE Business School. Original version‚ 14 January 1998. Last revised‚ 27 May 2008. Published by IE Business Publishing‚ María de Molina 13‚ 28006 – Madrid‚ Spain. ©1998 IE. Total or partial publication of this document without the express‚ written consent of IE is prohibited. A company specializing in the distribution and sale of petroleum products is studying opening up a branch in Taraland‚ a new emerging market
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