BUS 332 MARKETING MANAGEMENT SPRING SEMESTER Instructor: Emİne tuğba kocabıyık E-mail: tugba.kocabiyik@gediz.edu.tr Office: B 228 Office Hours by appointment Course Credits: 3 Required Materials Marketing Management‚ 14th Edition‚ by Philip Kotler‚ Kevin Keller‚ Prentice-Hall 2012‚ ISBN-10: 0132606224 • ISBN-13: 9780132606226 COURSE DESCRIPTION This course aims to teach how marketing strategies are developed and implemented through effective product‚ pricing
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discussions‚ simulation activities‚ and moreover hands-on application through research‚ planning‚ and proposing a relevant marketing plan to the syllables selected. Please read through carefully the below mentioned for your own convenience regarding the group project which will account for 20% of your final grade. Assignment Every 4-6 students will form a group to develop a marketing plan for a service of their own choice‚ on the issue of service audit and innovation strategies. The purpose of this project
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COMPANY ANALYSIS Chooks-to-Go is a chain of stores owned by Bounty Agro Ventures‚ Inc. (BAVI)‚ a privately owned company operating in the Philippines. It offers roast chicken and processed meats for off-premise consumption‚ and is the largest roasted chicken retail business in the country. Chooks-to-Go currently has close to a thousand stores. The majority of the outlets are in suburban areas and small towns‚ enabling access to a larger part of the population. The product mix is often adjusted
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INSTRUCTIONS Module Title: Global Marketing Management Module Code:MOD003470Level:7 Academic Year:2014/15 Teaching period:S1 Module Leader:Dr. John W. Lang This must be submitted via TURNITIN no later than 5pm on the 12th January 2014. Background: You are employed as a Global Marketing Consultant and have been asked by your Senior Vice President of Marketing in IKEA to prepare a management report that addresses the following global marketing issues pertaining to the launch
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Kind Bites Baked Goods Gluten Free & Vegan Baked Goods Market Segment Analysis Executive Summary Mission Objectives Competitor Analysis Market Analysis SWOT Market Plan Financials Objectives: This year: Build customer relationships At least 2 – 3 repeats a week To obtain 500 a month in revenue – increase to 1000 a month in the summer peak months Increase brand recognition by improving ease of contact and communication Booths @ local markets Next
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Hewlett-Packard From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search "HP" redirects here. For the unit of power‚ see horsepower. For other uses‚ see HP (disambiguation). Coordinates: 37.413579°N 122.14508°W Hewlett-Packard Company (Otherwise known as HP) | HP logo used from 2008 to present. | Type | Public | Traded as | NYSE: HPQ Dow Jones Industrial Average Component S&P 500 Component | Industry | Computer hardware Computer software IT services IT consulting
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of Starbucks 1.2 Strategic Deportment1.3 Starbuck as a Global Corporation 1.4 Impact on the international economy | 2. International Marketing Strategies of Starbucks Corporation2.1 Marketing Mix 2.2 SWOT Analysis 2.2.1 Internal Environment 2.2.2 External Environment2.3 International Marketing Strategies 2.4 Implication of marketing strategies On Starbucks Global success | 3. Role as a CEO of Starbucks 3.1 Problem identification 3.2 Solution to the problem
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4. Discuss how marketing policies and procedures may impact on the marketing activities conducted. Most appropriate marketing activities How marketing policies and procedures may impact on the marketing activities 1. Development and contribution of samples‚ case‚ studies‚ testimonies and other evidence of enterprise activity Ethical principles: when designing and distributing the samples and testimonials we need to tell the truth to customers‚ make are the information provided are the original‚ honest
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[Seoul-Rouy Korean Cuisine] MARKETING MANAGEMENT [5310520006] [5310520011] [5310520013] [5310520014] [5310520015] Pajjima Musikapart Intira Thipmon Hua Teik Yong Muna Jabir Ooi Chuen Seong [2011] Marketing Management Seoul-Roy marketing Plan 1 Table of Contents 2 3 Introduction .......................................................................................................................................... 2 Company Summary ................................................
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Trip advisor I always use Trip advisor to plan my holiday. The website is very clear‚ clean and simple but at the same time rich in information such as accommodation‚ flights‚ restaurants etc. There is no unappealing images or graphics and the website content is following the motto’ follows the motto: ‘less is more’ . Things are easy to find as the website is well optimised and the grids well arranged. There is no poor graphics and the content allows you to make good decisions about your holiday
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