Tiger Airways is a company that based in Singapore‚ which founded in 2003 and started operations after the half passed of 2004. It is the subsidiary company of Singapore Airlines and it was the first Budget airline that went into Changi Airport (Changiairport.com‚ 2014). Within two years of operation‚ Tiger Airways has successfully flew 1.2 millions of passengers and achieve a major growth of 75% in 2006. Followed by‚ the business then expanded into Australia in 2007 and gradually to Mandala‚ Philippines
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CRITICAL SUCCESS FACTORS OF SINGAPORE AIRLINES 3 1.2.1 Product/Service Differentiation 3 1.2.2 Human Assets 4 1.2.3 Fleet management 5 1.2.4 Strategic Alliances/Partnerships 5 1.2.5 Superior Service 5 1.3 COMPETITIVE ADVANTAGE STRATEGIES (PORTER’S) 6 1.4 ANSOFF’S PRODUCT/MARKET GRID 8 2.0 REFERENCES/BIBLIOGRAPHY 14 1.0 With reference to Operations Management only‚ discuss how SIA might develop in the future in order to remain competitive. 1.1 Introduction The airline industry is an exclusive
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The Hong Kong Polytechnic University MSc Marketing Management MM579 International Marketing Group Project Hong Kong Airlines – Expansion to India as a Low-cost Carrier Group Members: CHAN Ho Yan Anna (12016408g) CHAN Ling Yin Minty (12016376g) CHAN Tsz Ho Will (12017495g) LAM Yiu Hang Eric (12017557g) SUN Tsz Han Candy (12024075g) Table of Content 1. Introduction 3 2. Current Marketing Mix 4 3. Current Marketing Strategy 6 4. SWOT Analysis 9 5. Expansion
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BACHELOR OF ARTS (HONS) IN BUSINESS ADMINISTRATION INTERNATIONAL MARKETING ANALYSIS PORTFOLIO STUDENT ID: 018800000966 UOP HEMIS NO: 403747 Word Count: 10‚031 Content Page COVER PAGE 1 CONTENT PAGE 2 ABOUT CARREFOUR 3 FACTORS THAT IMPORTANT TO CARREFOUR 3 INTERNATIONAL MARKETING RESEARCH 11 CARREFOUR EMERGING MARKETS IN SINGAPORE 18 INTERNATIONAL TRADE BARRIERS 21 CARREFOUR MARKET-ENTRY STRATEGIES
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EXECUTIVE SUMMARY Singapore Airlines (SIA) is one of the world’s leading players of the international airline industry. The Singapore Girl carrier‚ it is a prominent brand in providing high quality service standards to its customer. The current pressures of the contemporary business setting necessitate change on its managerial strategies. There are problems and issues in its operations like serving customers with high expectations and competitive pressures including technology innovations
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and privileged to connect with millions of customer every day with 18‚000 retail in 60 countries 2. STARBUCKS MACRO ENVIRONMENTAL & MICRO ENVIRONMENTAL FORCES 2.1 Starbucks macro environmental force (Cultural factor) 2.1.1 Singapore community structure Singapore is known for its diversity‚ made up of various ethnic groups: Chinese‚ Malays and Indians. The most practiced religions are Buddhism‚ Islam‚ Christianity and Hinduism. The main languages are Malay‚ Chinese (Mandarin)‚ Tamil and
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Segmentation of market Using demographic and behavioral segmentation Singapore flyer can segment its market. Using demographic segmentation‚ we have targeted the age group and the income group factor. Firstly‚ for the age group‚ Singapore flyer should segment the market into four different age groups. They are the children‚ youths‚ adults and elderly. We have chosen to target the youths and adults (age 13 to 45)‚ mainly because they are the ones who are willing to spend their money for entertainment
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Singapore International Airlines: Company Analysis [pic] A Marketing Study in partial fulfillment of the Module ADPM/01 Supervised by Ms. Charmie Jayaweera Abstract This report is a comprehensive study on the chronological overview of the Singapore International Airlines (SIA) and gives a brief profile of its various businesses. The report then identifies and discusses the influence of the environmental factors that have given it a dominant position in the global airlines industry
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Masterplanning Individual Assignment Read: Ministry of Trade and Industry - The Economic Planning Committee‚ the Strategic Economic Plan: Towards a Developed Nation‚ Singapore National Printers‚ 1991. 1. What are the vision and goals of the Singapore’s Economic Strategic Plan? (2 marks) Vision A DEVELOPED COUNTRY IN THE FIRST LEAGUE Goals Enhancing Human Resources Promoting National Teamwork Becoming Internationally Oriented Creating a Conducive Climate for Innovation
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Airways. In 1947‚ Malayan Airways operated services between Singapore‚ Kuala Lumpur‚ Ipoh and Penang. During 1972‚ where Malaysia -Singapore Airline (MSA) split in two entities‚ name Malaysian Airline System and Singapore Airlines. Since then‚ SIA has emerged as one of the top international airlines in the industry (SingaporeAirlines‚ 2012). SIA was ranked 17th in Fortune magazine’s list of most admired companies in 2007‚ the only airline to make it in the top 50. The company also consistently receives
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