To: Marketing Manager From: Digital Marketing Coordinator Date: March 2013 Word count: 4‚084 1 Campaign Tools To: Marketing Manager From: Digital Marketing Coordinator Date: March 2013 2 Table of Contents 1.0 Executive Summary ..................................................................................................................... 4 2.0 Importance of digital marketing tools in acquiring‚ converting and retaining prospects .......4 3.0 Different types of digital marketing
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1) Digital marketing refers to the use of digital technology platforms‚ combined with traditional media‚ to achieve marketing objectives. Digital marketing involves using digital media channels and using other technologies such as databases for customer relationship management (e-CRM). We reviewed ten key digital hardware platforms including desktop‚ mobile‚ tablet and other hardware platforms. 2) A customer-centric approach to digital marketing considers the needs of a range of customers using techniques
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DIGITAL MARKETING PLAN – OLA AUTOS Done by: Ayush Srivastava - 32 Manjula Puranik - 77 Tanika Naik - 160 INTRODUCTION The internet and ascents in digitalization and social networking have transformed how companies reach out and connect to their clients and partners. Digital marketing has proved to be a commanding enabler and radical of business models. We see its consumption going beyond the normal boundaries of geography and time. Flourishing evidence points that a persistent digital presence
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Galvin‚ (2001). Marketing in the Digital Age‚ Second Edition. Essex England: Pearson Education Limited 2001. Marketing in the Digital Age was written by two authors‚ John O’Connor and Eamonn Galvin both from Great Britain. This book is divided into five sections covering the technological changes and the challenges that were encountered in Marketing. There is an introduction of every chapter of the basic concepts of Marketing and the tools and techniques employed in the new Marketing age. This
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Executive Summary The purpose of this report is to develop an understanding of how the digital camera industry operates in today’s society as well as several factors‚ which influence consumer behaviour in the buying process. This report uses Canon Inc as an illustration along with the discussion of each topic. Firstly‚ this report will discuss the background and size of the digital camera industry. The digital camera industry is getting bigger with the technological advancements in society today. Marketers
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(Kiwi) Burberry’s changed marketing strategy to focus on digital marketing (draft 2) In this essay is about Burberry’s marketing strategies‚ I will compare its old strategy and new strategy. Comparing these strategies will show the weakness of their old marketing strategy and also show that how new strategy improved the brand. However‚ in order to reposition brand‚ they need to come up with fresh concept and strategy. In this case‚ Burberry believed that using digital marketing would help them create
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Digital Marketing Strategy for Blob T-Shirts. 1. Introduction & summary of the business Blob T-Shirts is an on-line business selling T-shirts with original designs created by Andy Walsh. Blob is a brightly coloured‚ humorous character with comical expressions aimed at a fun loving audience. The t-shirts are only available to purchase from an on-line store. 2. Company Objectives: Overall goal: To establish Blob as a brand name by selling t-shirts with various Blob characters printed
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Brief History of Canon Cameras | | | | | | 1933. Goro Yoshida and his brother-in-law‚ Sabura Uchida‚ founded the Precision Optical Instruments Laboratory. The goal: to make cameras to compete with the most advanced German models of the day. 1934. Japan’s first domestically-made 35mm focal-plane shutter camera‚ the "Kwanon’ -- named after the Buddhist Goddess of Mercy. 1935. "Canon" trademark registered. 1935. Hansa Canon cameras offered for sale at half the price of a Leica.
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and similarities between digital and film cameras Nowadays camera is very essential technology in our everyday life. But once upon a time‚ camera was very rare. Somebody had to go to studio to take his/her photo. This technology was also so complicated at that time. All cameras were either huge in size or immobile. But now we find camera everywhere. Presently‚ we can not think of any mobile phones or laptops without build-in camera. All classical cameras were film cameras and now we hardly find
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wide range of innovative products and multimedia services that challenge the way consumers access and enjoy digital entertainment. By ensuring synergy between businesses within the organisation‚ Sony is constantly striving to create exciting new worlds of entertainment that can be experienced on a variety of different products.” 2.3 Vision Statement “ To create exciting new digital entertainment experiences for consumers by bringing together cutting-edge products with latest generation content
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