TABLE OF CONTENTS 1. EXECUTIVE SUMMARY..………………………………………………………….…2 2. INTRODUCTION 1. Markets for various categories: The Liquid Handwash…………………………........2 3. MARKETING STRATEGY 1. Strategies and Objectives……………………………………………………………..3 2. SWOT Analysis………………………………………………………………….…...3 3. Situational analysis…………………………………………………………….…......4 4. Competition analysis………………………………………………………………....5 5. Players in the Market………………………………………………………………...6 6. Communication………………………………………………………………………7
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INTRODUCTION * Dettol was first used in leading UK maternity hospital in the early 1930s. Shortly thereafter‚ in 1933‚ with the endorsement of medical profession‚ Dettol was launched to the general public. * Dettol is a brand of Reckitt Benckiser and has stood for its trusted production in India since 1930. * The brand is endorsed by the Indian Medical Association and has been voted among India ’s Most Trusted Brand in recent years. * Reckitt Benckiser (India) Limited‚ formerly
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Dettol Brand is strongly positioned in the market as “The best killing germs antiseptic”. It is market leader and it has strong credibility and trust‚ it’s a top of mind in its category and it has two value propositions: functional (protection for germs and killing wounds) and emotional (love and care from a mother taking care of her child). This emotional campaign was supported with a strong advertising campaign where a mother is shown reading a letter from her son who is in a boarding school
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21% HYGIENE 38% 4. DETTOL• As the worlds leading brand of antiseptics and a trusted champion of family health‚ Dettol products offer a high standard of germ kill and are recommended by healthcare professionals for their proven ability to keep families healthy.• The brand has stayed contemporary through the launch of new products and offered consumers a breadth of products across categories that can help protect them from germs.• These include bar soaps‚ hand sanitizers‚ liquid hand washes‚ shower
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INTRODUCTION Dettol‚ the brand synonymous with protection from germs‚ had for long been voted as India¶s most trusted brand. In September 2008‚ the marketing team of Dettol was reviewing the brand¶s performance in its 75th year of existence to formulate a three-year plan. Dettol¶s growth trend had been slow but steady over the years and a number of initiatives taken in the recent years had started yielding results. The brand started its journey in 1933 as antiseptic liquid‚ but over the years
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DETTOL PORT FOLIO DETTOL SOAPS DETTOL LIQUID • For Bruises & Cuts • Insect bites • Washing of clothes • Mopping of floors • Shaving • Bathing • Cleansing of skin DETTOL HANDWASH DETTOL PRICKLY POWDER Available in two sizes 75gm and 200 gm DETTOL MPC A new product Dettol Multipurpose cleaner recently launched and added in the Dettol family. Available in two variants floral and
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Dettol Soap Introduction Dettol Antiseptic Liquid Disinfectant is the name of commercial liquid and solid antiseptic products belonging to a household product line manufactured by Reckitt Benckiser. The traditional liquid product is a light yellow colour‚ but becomes milky white when diluted in water. This diluted mixture can be used to clean cuts etc. The active ingredient which defines its unique antiseptic property is an aromatic chemical compound known as chloroxylenol (C8H9ClO). This makes
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based on our survey we did a detailed analysis of the data and came out with several findings & marketing strategies to overcome the current hurdles. Challenges To Overcome: • Consumer mindset‚ which believes soap is a more economical and viable option for hand wash. • Economical & wide reaching marketing strategies. • Competition: Soaps‚ Sanitizers‚ other Hand wash brands like Dettol HW. The Market: The market for this business is the universal population which believes in
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Case study “Economic Growth: Spot the Trend” In this case study we look at some data of Mangoland GDP. The various items listed have been taken from a more general table presented in the CSO publication Economics Trends. it must be emphasized that all components items are evaluated in constant price terms. Thus one of the exercises will be to calculate some “real” growth rates for the Mangoland. Other uses of such data are for interpreting past events and forecasting ones. Theses issues will
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CONCENTRATION OF DETTOL ANTISEPTIC LIQUID ON THE GROWTH OF E.COLI Background: Escherichia coli are rod shaped‚ gram negative bacteria often found in the gut of humans and other warm-blooded mammals (Jacques & Ngo‚ 2004). It is transmitted primarily through faecal contaminated food and water. Most strains of E. coli are not harmful to humans‚ however some strains are pathogenic and can cause symptoms including diarrhoea (Unknown‚ 2012). The active ingredient in Dettol Antiseptic Liquid is 4.8% chloroxylenol
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