of Contents 1. Executive Summary 2. General Company Description 3. Products and services 4. Marketing Plan 1. Market Research 2. Economics 3. Product 4. Customers 5. Competition 6. Table 1: Competitive Analysis 7. Niche 8. Strategy 9. Promotion 10. Pricing 11. Proposed Location 12. Distribution Channels 5. Operational Plan 1. Production 2. Location 3. Legal Environment 4. Personnel 5. Inventory 6. Suppliers
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Global Business Cultural Analysis: Hong Kong Dr. Maria Marin Business 604 History Hong Kong has been inhabited for millennia‚ with the early Che people settling the land early on. During the period of the Warring States in Mainland China‚ Yuet people immigrated from the north and forcibly assimilated the Che people. During the time of the Qin Dynasty Hong Kong was made a part of unified Imperial China. Throughout the Han Dynasty in the 10th century the region grew in
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“Savour Coffee Shop” CHAPTER I DESCRIPTION OF THE BUSINESS This chapter will primarily focus to the nature of the firm‚ its mission and vision‚ as well as the products and services it offers. Company’s Name Every business has its own uniqueness in order to be known by the public and that will be suited for the consumers. The name of the business is a brief description of what kind of business it is. The business is named as Savour Coffee Shop
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Chinese regained sovereignty of Hong Kong. One of the important factors of Hong Kong is its economy. Hong Kong’s economy is characterized by low taxes‚ minimum government intervention and free trade. It is one of the largest trading economies in the world‚ as well as a major service economy‚ with strong links to the mainland China‚ and other countries in Asia. Hong Kong is also responsible for intermediating forty percent of China’s external trade. Hong Kong is governed by a principle of
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business plan to own and operate a small business to sell coffee to patrons. The business started out with one owner Hannah being sole proprietorship venture. The business started out a bit weak while Hannah found once it was up and operating that the coffee did not produce the flavor she had anticipated and envisioned. A regular customer made an offer to become an investor offering an idea that would eliminate the small business into a larger company that would offer a better quality of coffee‚ but
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the growth of Hong Kong as a ‘global city’‚ and the forces which will determine its future growth development. Word count: 1952 words Globalisation that is happening in the world today gives rise to the context of global cities. This global city is advanced culturally‚ socially‚ politically and especially economically. Hong Kong is considered as a major city in the world. In fact‚ it is regarded as the 5th global city in the world. According to Mr. Andrew Chen of Hong Kong company incorporation
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Hong Kong is frequently described as a place where "East meets West"‚ reflecting the culture’s mix of the territory’s Chinese roots with influences from its time as a British colony. Hong Kong balances a modernised way of life with traditional Chinese practices. Concepts like feng shui are taken very seriously‚ with expensive construction projects often hiring expert consultants‚ and are often believed to make or break a business. Other objects like Ba gua mirrors are still regularly used to deflect
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Business Memo: Coffee Shop Project Plan Package For being able to execute the coffee shop project successfully‚ there needs to be proper preparation and planning‚ where all the things are well thought out and a structured plan on all aspects drawn that would help in successfully and reliably executing the project. This would be a key value add from a project management perspective‚ that would ensure that a complex project that has got multiple things to take care of would be planned and thought
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The Coffee Shop: Social and Physical Factors Influencing Place Attachment Lisa Waxman‚ Ph.D.‚ Florida State University Abstract This study explored the characteristics that encourage gathering behavior and contribute to place attachment in selected coffee shops in the context of literature suggesting social gathering places contribute to social capital. These gathering places‚ with the potential to enhance community in this manner‚ have been called third places. The study was qualitative in nature
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different market segments when they choose retailers of coffee using CDP. 2.To identify additional research that should be conducted to validate assumption about consumer decisions at each stage of the CDP model. 3.To learn how to organize marketing program should be provide for our customers after recognize their decision making process. 4.To see the impact of brand positioning to the consumers decision making. 5.To recommend marketing strategy after learn about consumers decision making process
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