Executive Summary UOB has been the market leader in the field of credit and debit card businesses since it was established in Singapore in year 1935. Through its long historic accomplishment‚ it is now the leading bank in the Asia Pacific Region. UOB Lady’s Card was launched in the year of 1989‚ targeting women‚ with a comprehensive understanding of the needs of women and the desires of their heart Over the next twelve months‚ UOB will re launch the Lady’s Card into the market‚ with greater
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3. Qualitative Research Methodology – Considerations & Objectives 6 3.1 Sampling 6 3.2 Focus Groups 7 3.3 Individual Depth Interviews 7 3.4 Segmentation 8 4. The Value of Segmentation – Results & Recommendations 9 4.1 Focus Groups 9 4.2 Individual Depth Interviews 12 4.3 Recommendations 16 4.4 The Value of Segmentation 18 5. Conclusion 19 6. References 20 7. Appendix 22 Appendix A – The Qualitative Research Process 22 Appendix B - Maslow´s Hierarchy of Needs
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Marketing Plan: Phase I Creating self-service kiosks in a retail store is the goal of this team. Macy’s‚ Inc.‚ has been chosen as the retail store that will benefit the most from this creation. Even though Macy’s has a history of raising money for charities‚ long-standing customer relationships‚ knowledge of what the customer wants‚ supporting the local communities and promotions for real issues such as heart disease‚ this international chain can always use the help of young minds to suggest easier
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Marketing European School of Economics‚ New York Campus Student: Adina Dairbekova Professor: La Perla 20th December 2013 TABLE OF CONTENTS INTRODUCTION This academic paper analyzes the marketing aspects and theories that are being applied to the company Zara‚ and analyzes and evaluates the marketing performance of the company. The report will cover the following topics: 1. The production of a concise external marketing audit by
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| | | | | | MANAGING MARKETING Assessment 2009/10 Gavalas Christos Athens 2010 Vodafone Greece Vodafone Greece was established in Greece in 1992 – under the trade name Panafon – with the participation of Vodafone Group Plc.‚ France Telecom‚ Intracom and Data Bank‚ and was officially renamed to Vodafone in January 2002. In December 1998‚ the company listed its shares in the Athens and London stock exchange‚ while in July 2004 it de-listed from ATHEX. Vodafone Group Plc.
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Pamantasan ng Lungsod ng Valenzuela Information Technology Department Innovative System Incorporated Marketing Plan Prepared by: Achacoso‚ Mark Louie T. Martillana‚ Jonathan P. Montiano‚ Geric C. Ico‚ Jerald G. Company Summary Innovative System‚ Inc.‚ a value-added reseller of software products. Innovative was started in 2000. Innovative are located in 104 30th floors Petron Mega Plaza Bldg. Ayala Avenue Makati City. Innovators began the development of this software product
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Marketing Plan for Starbucks Submitted by: Submitted to: Table of Contents Executive Summary………………………………………………………………….. Situational Analysis………………………………………………………………….. Cooperative Environment……………………………………………………. Competitive Environment……………………………………………………. Economic Environment……………………………………………………….. Social Environment…………………………………………………………… Political Environment/Legal Environment……………………………………. Marketing Planning…………………………………………………………………… Marketing Objectives…………………………………………………………
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....................................................... 1. Company profile..................................................................................................................................................................... 2. Marketing environment: Thailand at a glance.......................................................................................................................... 3. Consumer evaluation: an overview of Thailand youth...................................
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Strategic Marketing Plan for Hydro Tasmania Energy-Wind Power (2012 – 2014) Table of Contents 1.0 Business Definition and Scope 1 Introduction 1 Mission statement 1 Business Definition 1 Business Overview 1 Organizational Structure and Product /Services Break-down 2 2.0 External Environment – Remote Environment 2 Economic forces 3 Sociocultural Forces 3 Political or Legal Forces 4 Technical Forces 4 Natural Environmental Forces 5 3.0 External
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The Trex Company Marketing Plan 1) Executive Summary The following document provides an in depth look at the performance and strengths of the Trex Company and the products currently offered. The end user of the products offered‚ are looked at in depth to give a better understanding and direction for future marketing efforts. The marketing suggestions and directions provided will help the Trex Company to continue its status as a leader into the future. 2) Company Description Trex Company
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