Introduction: This project titled ‘ Image Profile Analysis of Leading Brands of Tooth paste amongst consumers ‘is a study which seek to define the image of tooth paste brands in terms of 6 attributes ‚ Healthy tooth & gums ‚ Long lasting freshness ‚Prevention of tooth decay ‚Whiteness ‚ Use of Natural herbs ‚ Good foaming A survey was conducted on 50 people living in and around the city to elicit their responses‚ on which the results and findings of this study are based. It tells the
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(a) Once (b) Twice (c) Thrice 6. Which brand of toothpaste do you use? (a) Close-up (b) Babool (c) Colgate (d) Meswak (e) Anchor (f) Pepsodent (g) Oral-B (h) Sensodyne (i) Aquafresh
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Popular Dances in India – Different Dance Forms of India The age-old culture of India has given birth to various forms of folk dances‚ coming from the unique diversity that the nation has. The diversity in culture and tradition is well reflected in the folk dances. All the popular dances in India forms from different states portray some expression of life and almost every dance posture has a specific meaning. A D V E R T I S E M E N T Random : Best DJ Software to Mix Songs Top 10 Popular Dance Forms
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Marketing The activities of a company associated with buying and selling a product or service. It includes advertising‚ selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans‚ packaging design‚ celebrity endorsements and general media exposure. The four ’Ps’ of marketing are product‚ place‚ price and promotion Market Segmentation A marketing term referring to the aggregating of prospective
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Marketing Strategy (MKT306) Alexander Berger Neusserstraße.56 50670 Köln Germany Student No.: 089110519 Friday 9th July 2010 A Strategic Analysis of Colgate´s toothpaste product line TABEL OF CONTENT 1. 2. 3. Executive Summary .....................................................................................................- 1 Introduction ..................................................................................................................- 1 Situational analysis.....
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Colgate-Palmolive Company (NYSE: CL) is an American diversified multinational corporation focused on the production‚ distribution and provision of household‚ health care and personal products‚ such as soaps‚ detergents‚ and oral hygiene products . In 1806‚ William Colgate‚ himself a soap and candle maker‚ opened up a starch‚ soap‚ and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In the 1840s‚ the firm began selling individual bars in
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Marketing planning Task 1: Changes in the marketing perspective over the period of time In this era marketing is of great importance. In the past people and mostly organizations used to believe that marketing like any other element is a part of business which helps to increase the sales but with changing time importance of marketing was realized. Today‚ marketing has a true and vast meaning. Now marketing is basically about satisfaction of the customers. With time marketers have learnt the true
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Executive Summary The report is about the market segmentation‚ targeting and positioning of the tooth paste industry in the local market of Mauritius. For a total population size of approximately 1‚ 2 million‚ toothpaste represents 80% of the market. This market is being shares which Colgate Palmolive which represents Colgate has 45% of the market share and the rest is being played among Aquafresh 20% and Blendax occupies 14% of the market share. 21 % of the toothpaste market shares are occupied
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Colgate is famous for having a long history of strong relationship with its retail trade partners. This Company delights consumers around there world with a an array of Oral Care‚ Home Care‚ Personal Care‚ and Pet Nutrition products. Small stores around the world are just important to Colgate as large ones. Behind the success of Colgate’s brands are carefully developed business and marketing strategies. Based on consumer and shopper insights‚ the Company works closely with local merchandisers and
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LIMIT ON CHARACTERISTICS OF A TOOTH PASTE: CHARACTERISTICS LIMITS 1 Flavor Non-irritant to oral mucosa. Concentration should not exceed 1-2% 2 Size Price 3 Color Food dyes should be used. 4 Odor Pleasant 5 Antibacterial Xylitol: Helps reduce the development of cavities. Concentration should not exceed 25%. 6 Foaming Sodium Lauryl Sulfate (SLS) Concentration should be as low as 0.5%. Detergents used should be 1-3% 7 In toxic -Sodium fluoride a toxic chemical
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