Newman (2012) suggests that optometrists should seriously consider the effects of the improvements made in the contact lens industry as they create vision correction plans for younger generations. In other words‚ optometrists are being asked to develop a more intimate relationship with both their practice and patients. The article argues that recent studies prove that this population is at no additional health risk‚ just as satisfied‚ and just as capable of caring for their lenses as other populations
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Centro Escolar University COLLEGE OF OPTOMETRY CLINIC 1 S.Y. 2011 – 2012 Clinician’s Name: Year & Section: ODP3A Patient’s Name: CASE # 1 EVALUATION SUBJECTIVE The patient is a 19year-old male Information Technology student of Centro Escolar University. His Gait and Facial Symmetry were good and the head position and speech is normal. He talks clearly and has no unpleasant odor. His reason for visit is to have an eye check up. He complains of constant blurring
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for ‘eye’: A) Ot/o B) Opt/o C) Ophthalm/o D) A and C E) B and C 2. Core/o: A) Cornea B) Pupil C) Lens D) Sclera 3. Farsightedness is also termed: A) Myopia B) Hyperopia C) Haplopia D) Isopia 4. ______osis = abnormal contraction/lessening of the pupils: A) SclerB) MiC) ScotD) Arcu5. Condition where the eye adjusts for vision in dark light: A) Myopia B) Photopia C) Scotopia D) Ametropia 6. Breaking down or dissolution of the lens of the eye: A) Corneolysis B) Phacolysis C) Keratolysis D) Retinolysis
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1 Marketing: Managing Profitable Customer Relationships 1. Marketing seeks to create and manage profitable customer relationships by delivering _____ to customers. a. competitive prices b. superior value c. superior service d. superior promotion e. product assortment 2. ______________ is managing profitable customer relationships. a. Management b. Control c. Marketing d. Human resources e. Customer service 3. The twofold goal of marketing is to
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attend to the nature of the conditions‚ different methods of treating the conditions and compare the success rates for these methods. The two common vision problems that will be concentrated in this report is Myopia (Nearsightedness)‚ Hyperopia (Farsightedness). Nature of the Condition Myopia is a common vision impairment in which close objects are seen clear but far objects appear blurry. Nearsightedness occurs if the eyeball is too long or the cornea‚ the clear front cover of the eye‚ has too
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The human eye is the organ which gives us the sense of light allowing us to learn more about the surrounding world than any of the other five senses. We use our eyes in almost everything we do whether reading‚working watching television ‚writing a letter driving a car and countless other activities The eye allows us to see and interpret the shapes‚ colors‚ and dimensions of objects in the world by processing the light they reflect of give off. Aqueous humor clear watery fluid found in the anterior
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Question 1 - Definitions Visual Acuity Visual acuity is a test used to determine the smallest letters a person can read on a standardized chart (Snellen chart) or a card held 14 – 20 feet away. This test may be done in a health care provider’s office‚ a school‚ a workplace‚ or elsewhere. Visual acuity is expressed as a fraction. • The top number refers to the distance you stand from the chart. This is usually 20 feet. • The bottom number indicates the distance at which a person with normal
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the near point is at 25 cm from the eye. Q 4. A student has difficulty reading the blackboard while sitting in the last row. What could be the defect the child is suffering from? How can it be corrected? Ans. The student is suffering from myopia or short-sightedness. The defect can be corrected by the use of concave (diverging ) lens of an appropriate power. Q 5. The human eye can focus objects at different distance by adjusting the focal length of the eye lens. This is due to
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important questions the marketing manager must answer to design a winning marketing strategy. How does the manager go about answering these questions Chapter 1 Review Notes 1. Define marketing and discuss how it is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence‚ marketing is defined as the process
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HBR articles available in the library 1. “Rethinking Marketing" by Roland T. Rust‚ Christine Moorman‚ and Gaurav Bhalla‚ 2. "Unleasing the Power of Marketing" by Beth Comstock‚ Ranjay Gulati‚ and Stephen Liguori‚ 3. "Marketing Myopia" by Theodore Levitt‚ 4. "Marketing Malpractice: The Cause and the Cure" by Clayton M. Christensen‚ Scott Cook‚ and Taddy Hall‚ 5. "The Brand Report Card" by Kevin Lane Keller‚ 6. "The Female Economy" by Michael J. Silverstein and Kate Sayre‚ 7. "Customer
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