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    everone likes free stuff no one like pay me also like free heeeheeehee hubuebuieb gbte4huit euebuibjk ebubebejiei iebfrb3u r r r gr y ghh y hy hyt hy hy hyt hy thg tyhg ty t gt ty hh ty h yth tyhg y ghyt hty h yth yth y hy th yh gty hgy th tyh tyh tyh ty ghy tgh ty ghy hy th ty ht yh yt hty ghyghr tg rt grt rt gt g rt ghrgh rt ghrt ghry hr yhgrty gh ryh ry hyt h tyh ty hr yh ry hrty h tyh yt h tyh yh ty h h tyhtyjhnjrtynjgnrtjgub ujbnutbngutn brtgiurt gubgiur guirtbgiu irtubgi iubrti gitrbi

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    REVIEW OF LITERATURE This chapter attempts to review different literatures on customer satisfaction with reference to hotel industry and presents various studies made regarding the issues related with hotel industry and customer satisfaction. Customer – Definitions Paul S. Goldner (2006) 1 defines‚ “…a customer is any organization or individual with which you have done business over the past twelve months”. Grigoroudis‚ E and Siskos‚ Y (2009) 2 provide definition for ‘customer’ upon two approaches:

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    CASE 17 Pacific Cataract and Laser Institute: Competing in the LASIK Eye Surgery Market* Dr. Mark Everett‚ clinic coordinator and optometric physician (OP) of the Pacific Cataract and Laser Institute (PCLI) office in Spokane‚ Washington‚ looked at the ad that Vancouver‚ Canada-based Lexington Laser Vision (LLV) had been running in the Spokane papers and shook his head. This was not the first ad nor the only clinic advertising low-priced LASIK eye surgeries. Dr. Everett just could not believe that

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    ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer

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    1.Identify the key players in the case and describe their respective roles. Are these the right roles? What roles in particular should be modified? How might such role modifications be accomplished? The key players are Wallingford‚ Lassiter‚ Kovecki ‚ Hedges . Wallingford is president of MSCC he became an aggressive advocacy organization for business community. Lassiter came to MSCC in December 2000 and was appointed as Vice President of Marketing and Membership ‚ he worked hard for the

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    our property‚ even lives. For example‚ the snow and ice disasters occurred during the last winter. No doubt‚ forbidding supermarkets and shops from handing out free carriers would be inconvenient for the consumers. They have to carry the bags by themselves when they go shopping. Or they pay for the plastic bags. They cannot use the free plastic bags as the rubbish bags at home any more. They may feel bad because their costs are increased and their benefits are decreased. Consumers’ interests are

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    BRAND AWARENESS Portakabin Company Portable and modular buildings for sale or hire I. TIME CONTEXT: Entrepreneurship happens when someone sees a market need and has an idea that will satisfy that need. The entrepreneur follows up‚ explores and develops the idea into a real product or service. In post-war Britain‚ in the late 1940s and 1950s‚ Donald Shepherd saw that there was a need for simple‚ easily made‚ portable buildings. These had the potential to provide

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    Introduction to Case Study by Winston Tellis+ The Qualitative Report‚ Volume 3‚ Number 2‚ July‚ 1997 (http://www.nova.edu/ssss/QR/QR3-2/tellis1.html) -------------------------------------------------------------------------------- Abstract This paper is the first of a series of three articles relating to a case study conducted at Fairfield University to assess aspects of the rapid introduction of Information Technology at the institution. This article deals with the nature of the problem

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    Running head: Savor Case Study 1 Savor Case Study Running head: Savor Case Study 2 Case Recap The company has admitted that a problem is expanding without sacrificing business

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    http://www.bhutanmajestictravel.com/news/2012/tashicell-mobile-services-became-available-in-all-20-dzongkhags.html http://www.thimphutech.com/2013/11/bhutans-3g-band-saga-continues.html http://www.telegeography.com/products/commsupdate/articles/2010/08/24/tashicell-plans-nationwide-coverage-by-2011/ Q1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played

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