The case presents a situation where Wendy Borg & Jason Kushdog‚ the two founders of Trendsetter Inc. are looking for Venture Capitalists that could provide funds that can help them establish and scale-up their business. Trendsetter Inc. was a software startup company that provided innovative warehouse and distribution solutions mainly to clothing retailers. Out of the 7 pitch they had conducted‚ they got a positive response from six Venture Capitalists and have received two “Term-sheets” - summaries
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or product that will give way the highest profit. Pricing is one of the most important elements of the marketing mix‚ as it is the only mix‚ which generates a turnover for the organisation. The remaining 3p’s are the variable cost for the organisation. It costs to produce and design a product; it costs to distribute a product and costs to promote it. Price must support these elements of the mix. Pricing is difficult and must reflect supply and demand relationship. Pricing a product too high or too
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Marketing Mix + Sunsilk = Progressive Career There were so many products that launched everyday in different parts of the world. In just a blink of eye different products of different kinds were made. Just like Sunsilk—a worldwide shampoo product‚ is one of those many products that were made to supply all our needs for everyday existence. The purpose of this product review is to know the marketing mix of the given product. After knowing the marketing mix‚ I can conclude why this
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1. When ATE began to diversify its business‚ discuss what considerations relating to the marketing mix would it have investigated or thought about in the initial stages of their planning activities. First of all‚ when we are discussing the marketing mix of ATE‚ we have to consider that ATE does not sell a product. ATE provides services and services are an intangible good which is quite harder to campaign for. When they started to diversify their business 1982 and the year after that‚ John Wilson
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class and company culture. The marketing mix comprises of the four P- frameworks namely Product‚ Price‚ Place and Promotion. A recent study (Doswell & Gamble‚ 1981) has shown that the product is the main unit of high importance‚ the price is value the product is going to be sold for‚ the place describes how it’s going to be distributed to the market and the promotion involves methods in how the product is marketed. The following shows how the marketing mix can be used to describe the impact of
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Products A Giorgio Armani boutique in Chicago. Giorgio Armani Giorgio Armani is a high-end label specializing in men’s and women’s ready-to-wear‚ accessories‚ glasses‚ cosmetics‚ and perfumes. It is available only in Giorgio Armani boutiques‚ specialty clothiers and select high-end department stores. The logo is a curved "G" completing a curved "A"‚ forming a circle. Emporio Armani "Emporio" redirects here. For the Greek village of Emporio‚ see Halki (Greece). Emporio Armani store‚
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1st of April‚ 2012 Wendy and Lucy; A look at the grocery store scene The devastating movie of Wendy and Lucy tells a story of a determined homeless girl and her dog Lucy who happens to be her only friend. Wendy who is played by Michelle Williams has her heart set on traveling to Alaska with hopes for a better life. The film shows her many struggles she goes through to try and achieve her dream. There are many tragedies throughout the film that Wendy encounters. She makes it to Oregon
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Motorola is known around the world as an innovator and leader in wireless and broadband communications. We are committed to helping you get and stay connected simply and seamlessly to the people‚ information and entertainment you want and need. We do this by designing and delivering "must have" products‚ "must do" experiences and powerful networks — with a full complement of support services as well. A Fortune 100 company with global presence and impact‚ Motorola had sales of US$42.9 billion in
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Market Analysis Briefly discuss the background of the future music festival as well as what the business is focusing on in the market place today. Future music festival is an outdoor music festival that has been running across 5 Australia cities since 2008. It runs each year in late February early March. The style of music witch is played by the majority of DJ’s and artist performing is electronic dance. The festival has been running strong since it started and is selling out shows with a capacity
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Britain and created something which had never existed before: a mass market for luxury ice cream. These days British consumers spend £130 million on luxury ice cream each year. "The Marketing Mix at Haagen Dazs" explores how Haagen-Dazs made themselves the market leader. It also compares and contrasts their marketing mix with Beechdean Dairies - a tiny UK ice-cream maker with big ambitions - it wants to be the Haagen-Dazs of Britain. The Competition Haagen-Dazs’ success has brought it a horde of
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