Ah‚ A Tim Horton’s double-double. This north of the border slang refers to a steamy coffee with double cream‚ double sugar‚ and to top it off‚ a beautifully glazed maple donut. This is a staple snack of the gray‚ cold‚ Canadian morning. What could make it better‚ you ask? A multi-billion dollar Canadian-American merger of course! This is huge news‚ as it has enormous implications for both entities‚ as well as the mega-company that they will become. According to Forbes‚ Tim Hortons has 4‚546 restaurants
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No trip to Canada is complete without a visit to Tim Horton’s‚ the famous Canadian coffee and donut chain which is now making its way to American towns near the border. For a quintessential Tim’s experience‚ have an Iced Capp (basically a vanilla and coffee flavoured milkshake) and a box of Timbits (Canada’s
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If I were a Tim Hortons Restaurant Owner I would find the best ways possible to make sure my team is committed and engaged. Getting to know my team members is one way I would start. To find out the learning style and how my teams works best‚ I would create a survey that would be distributed to each team member to complete. The survey would consist of questions like‚ “What encourages you to work harder?” or “What can be done to help you feel more motivated to achieve goals?” By getting to know
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The marketing mix is often considered as the center of a marketing strategy. It is defined by Kotler and Armstrong (2010:84) as ‘the set of controllable‚ tactical marketing tools that the firm blends to produce the response it wants in the target market.’ These tools are; Product‚ Price‚ Place and Promotion‚ which are commonly known as the ‘4 Ps.’ A combination of these four components offers the ability to create a successful marketing mix that will produce the desired results. This essay will first
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Marketing mix can be describes as "the use and specification of the 4 Ps describing the strategic position of a product in the marketplace… A prominent person to take centre stage was E. Jerome McCarthy in 1960; he proposed a four-P classification which was popularized. (wikipedia.com)" The marketing mix approach to marketing is a model of creating and implementing market strategies. The marketing mix stresses the mixing of different factors in a way that both organizational and consumer or target
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The marketing mix is primarily made up of four variables‚ and they are product‚ place‚ price‚ and promotion. These variables are often referred to as the four P ’s. Many sources often describe the marketing mix as a recipe used in developing a viable marketing strategy‚ with each ingredient being used different ways and at different times based on the product or service one is trying to market. This paper will utilize three sources to describe the elements of the marketing mix. It will also describe
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Abstract Marketing mix consists of four elements essential for an organization to plan the marketing strategies to produce and sell a product or service for the target market. The four elements‚ which are product‚ place‚ price‚ and promotion‚ are used to make sure the product or service selected will meet the needs of the customer. Walmart is a leading retailer‚ which uses the four elements of the marking mix to ensure the implementation of new products will be effective in the market.
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Marketing Mix Michael Anderson MKT/421 May 30‚ 2011 Gabriel Renero According to the text-book Marketing an Introduction “Guided by marketing strategy‚ the company designs an integrated marketing mix made up of factors under its control—product‚ price‚ place‚ and promotion to find the best marketing strategy and mix” (Armstrong & Kotler‚ 2009‚ p. 47). In order to understand the marketing mix one must
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into the marketing mix In order to meet the grading criteria for M1 learners need to explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims and objectives. Learners will need to have a thorough understanding of the marketing mix and then be able to apply it to the marketing aims and objectives of their selected organisation. Learners could complete the following activity to help them achieve these criteria. Marketing aims and
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Marketing Mix Paper Marketing mix might be considered the most important term in marketing. The marketing mix components are basic foundation of a marketing plan. The marketing mix consists of the four P ’s which are price‚ place‚ product‚ and promotion. By using the marketing mix you can vary the offers of services that you give to your customers. For instance when you are a big name brand corporation you might focus more on promoting and desensitize the focus on price. According to the marketing
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