Strategic Audit Staples‚ Inc. Hudson Chodos Andrew Nelson David Pearson Management 3800: Public Policy Professor Bowen 11/3/11 I. Current Situation Looking at Staples current performance in the past year‚ we will look at three things: return on investments‚ market share‚ and profitability. * Return on Investments: 9.95% * Market Share: 90% of market cap when comparing Staples‚ Office Depot (5.72%)‚ Office Max (3.89%) * Profitability - $24.5 Billion in sales; $6.7 Billion
Premium Board of directors Corporate governance Management
The marketing mix would differ for a staple convenience product from a homogenous product because both offer two difference types of "needs." Staple convenience product is an item a customer buys often‚ does not require much thought‚ and does not have the desire to not spend too much. In this case‚ product and price would be more of what the customer is after. An example of a staple convenience product would be shampoo or conditioner‚ or toilet paper. These are items the consumer buys frequently
Premium Marketing Price
bulk buyer segment and went to individual consumers of paints. AP went slow on urban areas and concentrated on semi-urban and rural areas. AP went retail. AP went in for an open-door dealer policy. AP voted for nationwide marketing / distribution AP BYPASS THE BULK BUYER SEGMENT AND GOES TO INDIVIDUAL CONSUMERS Bulk buyer segment was the major segment of the paint business in the earlier days and any paint company needed a share of this major segment for sheer survival. Though
Premium Marketing City
1. How would you characterize the office supplies industry in 1985? What was the approach of large distributors and wholesalers to the small business segment? Why? Who served large accounts? (10) The office supplies industry in 1985 is highly fragmented and the market scope is broad. On the manufacturer level‚ there are various groups of companies that provide different categories of office supplies. On the wholesaler level‚ wholesalers‚ who are mostly large in size while few smaller ones exist
Premium Retailing Small business Business
Abstract The description of how Kudler Fine Foods operates and what it offers its customers. The breakdown of how accurate Kudler Fine Foods uses marketing research and competitive intelligence. Areas are identified that need improvement in the marketing plan for Kudler. Marketing Research Kudler Fine Foods operates in California and currently has three stores in operations. Kathy Kudler opened her first store in 1998 (Kudler‚ 2009). Kudler fine Foods specialize in organic foods and specialty
Premium Marketing Competitor analysis Market research
First analytical essay The night world In “Black Men and Public Space‚” Brent Staples makes the most interesting idea that‚ people look – always – to black men as a threat‚ they see every dark skinned youth as an incoming danger‚ and that is what Staples implies in his essay. He also explains when he was young‚ people looked at him as a mugger or‚ a rapist or even worse. So‚ throughout his essay we can see Staples’ realization of the fact that‚ people – rarely - change their prospective about
Premium Victim Form of the Good Irony
Brent Staples; Fight Against The Destiny Everyday millions of people; young and old‚ rich and poor are getting up with the sunshine glittering in their eyes and start in their days with different concerns‚ in different moods. Each of them is just living out their lives with the destiny that has been set for them. It is interesting how life starts differently for each of us. Some may be born rich‚ handsome or super intelligent‚ while the others may be born poor‚ disabled or as orphans. Some may
Premium English-language films Meaning of life Debut albums
Comprehension Staples labels the women a “victim" with a sarcastic tone. Because Staples has been accused time and time again of being a criminal by the basis of his skin color‚ he is starting of the paper by having the reader assume he is a dangerous person‚ but in reality he is not. When Staples says he has the power to "alter public space” he explains that there have been several instances in his life where his presence has changed the atmosphere‚ in a public space. For example he mentions an
Premium Sociology Crime Criminology
critically assess whether the marketing mix contributes to the success of the organization: Does the Marketing Mix contribute to the success of Ryanair? Student ID: 8392312 Course Code: BMAN70441 1. Introduction The marketing mix is an essential perspective in both marketing research and implementation. As the most common concept of the marketing mix‚ the classification of four Ps (Product‚ Price‚ Promotion and Place) is generally considered the synonym of the marketing mix and has been used by marketers
Premium Marketing
STAPLES CASE STUDY Proposed Merger Between Staples and Office Depot Leads to Concern NGUYEN TOAN THANG tnguyen@student.bristoluniversity.edu BRISTOL UNIVERSITY BUS 525: MANAGERIAL ECONOMICS April 23th 2014 1. How would you classify the office superstore industry? Who are the competitors? What are the characteristics of this industry that lead to this conclusion? Today’s office superstore industry in the United States provides a convenient one-stop shopping experience
Premium Marketing Barriers to entry Elasticity