corporate social responsibility (CSR) by examining six sets of factors conventionally considered as promoting outcomes consistent with core principles of social responsibility: intra-organizational factors‚ competitive dynamics‚ institutional investors‚ end-consumers‚ government regulators and non-governmental organizations. Each factor is addressed conceptually‚ empirically‚ and with respect to its likely future significance in promoting outcomes consistent with CSR. Our overall conclusions are not
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Understand the role of promotion within the marketing mix Products and services of Apple Product range The product is at the heart of marketing exchange process. For this example we will take a 3D television ‚ that Apple sells. If the 3D television does not deliver the benefits the customer wanted ‚ or if it does not live up to the customer’s expectations‚ then this can be very costly for Apple Apple offer a range of products. They are not restricted to one product ‚ in fact ‚ Apple sells
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The Centre for Society & Religion (CSR) marks the 40th year of its existence in 2011. Begun in 1971 amidst and in response to socio-political upheavals and the radically new thinking emanating from the Second Vatican Council‚ the Centre has continued to blaze a trail in taking up the cause of victimized and marginalized sections of the society. As it was then‚ the CSR in our times too finds itself in the midst of anti-people developments and trends. As the CSR reaches its 40th year‚ it is opportune
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Corporate social Responsibility (CSR) practices are fast gaining importance as a means for companies to gain market access and customer loyalty‚ thus resulting in long-term business sustainability. What are the drivers pushing business towards CSR and how important is it. CSR Summary Corporate Social Responsibility (CSR) is the continuous commitment by business counterpart to behave ethically whilst contributing to the economic economy of the country without neglecting the living standard of its
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Words count : 3244 Contents Executive Summary 1. Introduction 2. Literature Review on CSR 2.1 CSR Theories and Strategies 2.2 CSR Challenges and Issues 2.3 Summary of Key CSR Elements 3. Ryanair CSR Audit 3.1 Company Background 3.2 CSR Audit of the company 4. Analysis and discussion of the company CSR performance 5. Strategies CSR recommendations for the company 6. Conclusion 7. References Executive Summary Aim of
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Name of the Student: Varma Ankita Surendra. Roll no. 013 SR NO. PARTICULARS PAGE NO 1. INTRODUCTION OF CORPORATE SOCIAL RESPONSIBILITY 2. FORMS OF CORPORATE SOCIAL RESPONSIBILITY 3. ITC Limited Corporate Citizenship 4. CSR philosophy of ITC 5. E-Choupal 6. About ITC-Inter Business 7. Social & Farm forestry 8. Farm Forestry and Land Improvement 9. Integrated Watershed Development 10. Integrated Agricultural Development 11. Livestock Development 12. Integrated
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DETAILS 2 CSR IN BUSINESS PROCESS 3 DEALING WITH SUPPLIERS 3 CONTRIBUTING TO THE COMMUNITY 4 REDUCTION IN ACCIDENT RATE 4 SOURCING OF RAW MATERIAL 4 SIGNATORY ISSUES 5 AWARDS 5 UNILEVER IN INDIA 5 PROJECT SHAKTI 5 SANJIVINI 6 PROCTER & GAMBLE 6 PHILANTHROPY DETAILS 7 CSR IN BUSINESS PROCESS 8 CSR: COMPANY POLICIES 9 INDUSTRY ANALYSIS (FMCG) 10 CITIGROUP INC. 11 PHILANTHROPY DETAILS 11 FINANCIAL LITERACY 11 Microfinance 12 Community Relations 12 ‘Plant-a-Tree’ initiative 12 CSR IN BUSINESS
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Unit 3‚ assignment 3 Marketing Mix Marketing mix for portable wireless phone chargers. Target audience is teenagers with mobile phones. Used to recharge phones when out‚ without phone wires. The marketing mix combines strategies to be able to achieve objectives and satisfy a customer’s needs and wants. It is made up of the 4 P’s; Product‚ Place‚ Price and Promotion. Each P makes up a section to create a bold and strong marketing mix. Product The product is a wireless phone charger called WireCharge
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Responsibility (CSR) can improve the competitiveness of a company and that the CSR activities develop a favourable corporate image and their financial performance (Burke & Logsdon 1996). CSR is defined as the obligation of organisation management to make decisions and take actions that will enhance the welfare and interests of society as well as the organisation (Samson & Daft 2009). Some say that the significance of social responsibility has been changed up until today in that CSR activity may not
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Corporate Social Responsibility Definition 2 What is CSR? a form of corporate self-regulation integrated into a business model process with the aim to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment‚ consumers‚ employees‚ communities‚ stakeholders and all other members of the public sphere to aid an organization’s mission as well as a guide to what the company stands for 3 a titled What is sustainable
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