Dương Nguyễn Thảo Minh Topic: Compare the two shops using Marketing Mix ( 4Ps) 1) Sketchers ( World Famous) 2) Bata Report First‚ we will talk about marketing mix The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of a marketing plan. In other word‚ marketing mix means putting the right product in the right place‚ at the right price‚ at the right time. The 4Ps are: Product: is related to design‚ quality‚ feature‚ friendly
Premium Marketing Marketing mix Million
MARKETING MIX – CITROËN DS3 Comparison France – China Grégoire Duffour - 20140202930 Marketing Mix of the Citroen DS3 in France and China Citroën is a French automobile manufacturer. André Citroën founded the company in 1919. The brand has always been known for its cutting-edge technology and‚ on several occasions‚ it revolutionized the automotive industry. Citroën notably created the “Traction Avant” in 1934‚ the utility H‚ the 2CV‚ DS‚ GS‚ BX‚ SM‚ CX or‚ XM which are all avant-garde
Premium Marketing
A Marketing mix is the division of groups to make a particular product‚ by pricing‚ product‚ branding‚ place‚ and quality. Although some marketers[who?] have added other Ps‚ such as personnel and packaging‚ Price‚ Profit‚ Place‚ Product the fundamentals of marketing typically identifies the four Ps of the marketing mix as referring to: Product -A tangible object or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units. Price – The price
Premium Marketing Marketing mix
for Marketing Capital University of Economic and Business BTEC Center No. of Assignment: One Unit Level: H1 Unit Code: Unit 1 Unit Tutor: Di Jin Students: Dingjianyu ‚ Date of issue: 2011 Date of submission: 27th May 2011 Contents: 1Introduction 2 2Analyze marketing mix strategy adopted by each store including. 2 2.1 describe how products are developed to sustain competitive advantage 3 2.2 Explain how distribution is arranged
Premium Marketing Pricing Marketing mix
The 4P ’s Classification of the Marketing Mix Revisited This article‚ addresses the prime classifications scheme in marketing‚ the 4P configuration of the marketing mix. The marketing discipline needs a strong classification of the marketing mix‚ not only to stimulate conceptual integration and purification of the discipline‚ but also for meaningful measurement of marketing mix efforts and their effects. Also‚ managers need a clear classification of all instruments at their disposal in order
Premium Marketing
Assignment TMA 2 Tutor Marked Assessment 2 Retail marketing Title and contents page Executive summary 1. Nature of retail business 2. Potential customers 3. Objectives of communication plan and key messages 4. Communication tools 5. Media References TGF part 2 Executive summary This report examines the business and its marketing communications. I have done this buy explaining a
Premium Marketing Target market Customer
Dell 4p’s of the Marketing Mix COMPANY BACKGROUND [pic] [pic] Introduction of Dell Inc. Dell Inc. is a multinational technology corporation that develops‚ manufactures‚ sells‚ and supports personal computer and other computer related-products. Dell Inc. based in Round Rock‚ Texas. Dell Inc. employs more than 82‚700 people worldwide. Dell Inc. grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008 it held the second spot in computer sales within
Premium Dell Marketing Personal computer
Unit 3 – P1 Firstly‚ a marketing strategy is a plan that is used in the long term to achieve a business or organisations objectives. Furthermore‚ a marketing strategy may also be defined as a plan designed to meet marketing objectives. For example‚ a company may set the following marketing objective: “To be able to satisfy customers through our products.” The next step is the planning procedure otherwise known as the marketing strategy used to meet the business or organisations objectives. It is
Premium Marketing Strategic management Marketing plan
The traditional way of viewing the components of marketing is via the four Ps: 1. Product. Goods and services (creating offerings). 2. Promotion. Communication. 3. Place. Getting the product to a point at which the customer can purchase it (delivering). 4. Price. The monetary amount charged for the product (exchange). Introduced in the early 1950s‚ the four Ps were called the marketing mix‚ meaning that a marketing plan is a mix of these four components. If the four Ps are the same as
Premium Marketing Price Marketing mix
Executive summary The purpose of this text is to give a comprehensive look over the past achievements of Nike Inc. The author is offering a brief history and is presenting‚ Nike Inc through the Marketing Mix of a company. All 4P’s Product‚ Price‚ Place and Promotion are presented and systematically defined and explained. Examples about the 4P’s are given and suggestions are made. Some opportunities that Nike must try to achieve and threats that the company has to overcome are described. In the
Premium Marketing mix Athletic shoe Price