MARKETING MANAGEMENT (MB106) – OBJECTIVE TYPE QUESTIONS (ONE SET) MBA I SEMESTER 1. Which of the following is central to any definition of marketing? a. Making a profit b. Making a sale c. Demand management d. Transactions e. Customer relationships 2. Introducing new products to existing markets is an example of: a. conglomerate diversification b. vertical diversification c. horizontal diversification d. concentric diversification 3. When a company acquires a supplier through an acquisition
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National Institute of Business Management Chennai - 020 FIRST SEMESTER EMBA/ MBA Subject : Marketing Management Attend any 4 questions. Each question carries 25 marks (Each answer should be of minimum 2 pages / of 300 words) 1. Explain the modern developments in the concept and practice of marketing. In the modern times‚ the marketing concept and as a result the practice of marketing management have continued to evolve and develop and will continue to do so in future owing to the rapid
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FINAL EXAM PBHE525 Complete the final exam offline during the final exam week. Once you have complete the exam‚ input your exam into the final exam shell in the exam folder on the course webpage. Good luck 1. 2. 3. 4. 5. 6. 7. 8. US Census statistics show that college graduates make more than $254‚000 more in their lifetime than non-college graduates. If you were to question the validity of this observation‚ what would be your basis for doing so? A. Definition of a college graduate
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served in the Royal Air Force from the start of World War II in 1939 until 1947‚ Soon he went to live in Canada. Most of his novels were written in the period between 1960s and 1990s. These are Flight into Danger‚ "Hotel‚" "Wheels‚" The Final Diagnosis. Hailey was best known for writing "Airport. Several of them were made into TV shows and films. "Airport" was adapted to the big screen in 1970 and helped launch the disaster movie genre. Airport became a blockbuster movie with stunning
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IFSM 300 Final Assessment By my signature below‚ I confirm that the work contained here is my own‚ I have received no outside assistance and have properly cited and referenced any external research that has been incorporated in my answers. I have fully complied with UMUC’s Policy on Academic Dishonesty and Plagiarism (Policy 150.25). Failure to properly credit your research sources is a violation of this policy. _____________________________________ (Typed signature represents actual
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Qi Jiang Foundation MPHR 696 Final Exam Jan 23rd‚ 2014 Question 1: Collective Bargaining A labor relation is a key issue for organizations because the nature of the relationship between employees and employers can have a significant impact on morale‚ motivation and productivity. The act allows unions to be formed and exist as employee organizations that have the legal rights to bargain with management over various terms and conditions of employment. When a union is elected to
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instructions Format: The Final Exam consists of a set of 45 questions from 15 important topics presented in the NSA program. You are required to answer only 15 questions from this set. Answers to these questions should be based upon the relevant courses in the program. Each topic contains three skill levels. You need to choose a question which exhibits the highest skill level you can demonstrate fully: Level 1: Definition or basic level. This level shows a basic understanding of the concepts
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strategies for growth: ee market penetration‚ ne market development‚ en product development‚nn diversification downsizing: eliminate products/units that are not profitable/no longer fit the overall strategy prod and serv lvls of prod core cust. value > actual prod: features‚ design‚ packaging‚ quality‚ brand name > augmented prod: warranty‚ after-sale serv.‚ prod support‚ delivery/credit prod+serv class consumer prod: convenience‚ shopping‚ specialty‚ unsought industrial prod: materials+parts‚ capital
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MGMT 2210 Final Exam Review ** Make sure you review all the subtitles related to the following titles Chapter 9: What are the goals of organizational behavior? Employee Productivity Absenteeism Turnover Organizational Citizenship Behavior Job Satisfaction Workplace Misbehavior What role do attitudes play in job performance? Job Satisfaction Job Involvement Organizational Commitment Employee Engagement What is the big 5 model of personality? Extraversion Agreeableness Conscientious Emotional Stability
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Study Period 2 Examination Paper 2013 School MGN Subject Area & Catalogue number BUSS 2043 Paper 1 Course Name Foundations of Human Resource Management Student ID Given Name/s Surname If you are required to use a calculator‚ please note the make and model here Brand Model Official Reading Time: 10 minutes Writing Time: 2 hours NESB Time: 20 minutes Instructions to Candidates: SECTION A is found on page 2 and Section B on pages 3-9 inclusive. The examination
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