Question 1 a) Examine and review critically the four areas of marketing communication. Provide examples where necessary. (10 marks) b) Explain in detail the basic pricing strategies. Give examples to support your answers. (10 marks) Question 2 Identify and describe the most often used sources of differentiation. Give examples to support your answers. (20 marks) Question 3 Ursula is a marketing manager for a bathroom tile company. She is trying to figure out if her firm needs
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Task 1: Identify two reports on serious failures to protect individuals from abuse. Write an account that describes the unsafe practices in the reviews. Abuse can happen anywhere anytime‚ but especially to vulnerable people. I have researched into two cases reported for abuse in adults. The Winterbourne case and the Orchid View case. Six care workers at the Winterbourne View care home were given prison terms for "cruel‚ callous and degrading" abuse of disabled patients. Orchid View care home was
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| 1. Why would an informative speech on a difficult‚ highly technical subject usually be inappropriate for an after-dinner audience? Because people who have eaten a big meal just wants to sit back‚ relax‚ and enjoy a talk. They don’t want to work hard mentally; they don’t want to be given anything negative and gloomy. 2. In what situation is self-deprecating humor inadvisable? When you are trying to stablish your expertise or authority. 3. List four guidelines for the speech
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Examples of Essay Questions for Exam1 Chapter 1: 1). Describe the four steps taken in solving a business problem.(A process‚ not an event) * Problem identification (is to understand what kind of problem exists). * Solution design (is to design solutions to the problems you have identified) * Solution evaluation and choice (choosing the “best” solution for your business firm) * Implementation (the best solution is one that can be implemented‚ including building the solution and introducing
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Factor Rating (Facility Location) Example-01 A manufacturer of garments is actively considering five alternative locations for setting up its factory. The locations vary in terms of their advantages to the firm. Hence‚ the firm requires a method of identifying the most appropriate location. Based on a survey of its senior executives‚ the firm has arrived at six factors to be considered for final site selection. The rating of each factor on a scale of 1 to 100 provides this information. Further
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Board | Marketing interview questions 1. Highlight the difference between traditional organization chart and modern customer oriented organization chart. 2. Explain: a.) Customer Delivered Value b.) Total customer value c.) Total customer cost 3. Explain: a.) Basic marketing b.) Reactive marketing c.) Accountable marketing d.) Proactive marketing e.) Partnership marketing 4. Draw and explain BCG (Boston Consulting Group) Model. 5. You are asked to write a marketing plan. What
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QUESTION: Explain TPS‚ OSS‚ KWS‚ DSS‚ MIS‚ ESS‚ find in order associated to these systems from Internet and find how a lot of companies provide such type of system about the globe. Name top 5 companies who provide such system also enlist the capability of these systems. Match up to different vendor who provide each type of systems with high opinion to the functionalities and capability of these system. ANSWER: Transaction Processing Systems (TPS) are basic business systems that carry out and support
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BRITISH BUSINESS STUDIES DEGREE PROGRAMMEB.A. (HONS) IN BUSINESS ADMINISTRATIONMKT 473: MARKETING COMMUNICATIONSFINAL EXAMINATION: REVISION | | Question 1“Green Marketing” appears to gain popularity among marketers today. To some marketers it helps them to develop a competitive advantage. The Directors of Cathay Pacific Airways seems to believe strongly in the advantages of “Green Marketing”.As the Regional Manager for Cathay Pacific Airways‚ you are asked to provide some inputs on what
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Model questions for Global Marketing Outline and discuss the principal causal factors that encourage firms to undertake the international marketing of their products and services. Cultural and political forces influence international marketing activity. Discuss the impact of these forces and illustrate your answers with examples. “The global competitor will seek to standardise his offering everywhere” (Levitt). Critically evaluate this view with specific reference to a firm’s international
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What is the maximum number of applications per hour that can be handled by the present configuration of the process? Based upon the present configuration‚ the license renewal department can process 60 applications per hour. As seen in the process map in the attached excel document as well as the flow diagram below‚ the cycle time for the renewal process is driven by the time it takes to complete the bottleneck activity. In this configuration‚ the bottleneck activity is step three as it has the
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