Honesty is one of the prized possessions of mankind. An honest man is always honoured and respected in the society. It is a quality which brings about the development of other qualities. But I am of the view that honesty is not always the best policy. Once‚ I was to traveling to school along with a friend. We go by private bus and my friend that day decided to ride the bus without a ticket. I tried to persuade him not to be dishonest‚ but he said that he did not care about honesty. When the bus
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2012 MARKETING MANAGEMENT Time : 3 Hours ] [ Max.Marks : 70 The question paper is in two sections - A & B. Section-A is consists of 10 short answer type questions each of 5 marks (answer in 80 to 100 words). Students are required to attempt Six questions from section A. Section-B consists of 7 descriptive type questions each of 10 marks (answer limit 300 words). Students are required to attempt any four question from section B. SECTION - A Q.1 Attempt any six questions (80-100
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MB0046_MBA_Sem2_Fall/August 2012 Master of Business Administration - MBA Semester 2 MB0046 – Marketing Management - 4 Credits Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 Marketing involves satisfaction of consumer needs’. Elucidate the statement. Q.2 Conduct a SWOT analysis for any one automobile brand of your choice. How will this analysis help in planning marketing strategies for the brand? Q.3 Explain in brief the process involved in personal
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MARKETING MANAGEMENT (MB106) – OBJECTIVE TYPE QUESTIONS (ONE SET) MBA I SEMESTER 1. Which of the following is central to any definition of marketing? a. Making a profit b. Making a sale c. Demand management d. Transactions e. Customer relationships 2. Introducing new products to existing markets is an example of: a. conglomerate diversification b. vertical diversification c. horizontal diversification d. concentric diversification 3. When a company acquires a supplier through an acquisition
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National Institute of Business Management Chennai - 020 FIRST SEMESTER EMBA/ MBA Subject : Marketing Management Attend any 4 questions. Each question carries 25 marks (Each answer should be of minimum 2 pages / of 300 words) 1. Explain the modern developments in the concept and practice of marketing. In the modern times‚ the marketing concept and as a result the practice of marketing management have continued to evolve and develop and will continue to do so in future owing to the rapid
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Question 1 List and briefly explain the external or macro-environmental forces indicating how each element can affect the ability of the organisation to compete in the market. External Environment (Chapter 3) Question 2 Differentiate between the core product‚ the actual product‚ and the augmented product as these concepts apply in the motorcar industry. Product (Chapter 8) Question 3 Draw a product life cycle diagram showing the sales and the profit changes that occur over a typical
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active change planned change unanticipated change 3. Well-planned and executed marketing research should produce __________. (Points: 3) new marketing strategies action plans for management to implement a set of alternative decisions for management pertinent information 4. A written statement that describes the marketing problem‚ the purpose of the study‚ and the research methodology to be used is known as a __________. (Points:
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PLEASE do not share with too many people‚ I took this down for my group and am allowing only a FEW others to see this. QUESTIONS Lecture 4 1. The major actors in the organization’s microenvironment are: 1. the company‚ state government‚ competitors and customers‚ 2. the company‚ competitors ‚ customers and intermediaries (correct) 3. the company‚ competitors‚ state government‚ customers‚ and media 4. the company‚ competitors‚ customers and media. 1. Demography
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answers the question. ____ 1. An interactive‚ flexible information system that enables managers to obtain and manipulate information as they are making decisions is called a: a. single-source system b. marketing information system c. primary data system d. marketing decision support system e. database marketing system ____ 2. The function of _____ is to address "what if" questions. It entails planning‚ collecting‚ and analyzing data relevant to marketing decision making
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1. A decision is a choice made between two or more alternatives. 2. A significant decision can have a large impact on the management system itself as well as the manager who makes them. Insignificant decisions affect only a small number of company members‚ costing very little to carry out and producing only a short term effect on the company. 3. Night club managers would have to make programmed and non-programmed decisions while working. Traditionally they would make decisions out of
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