Sport Management Review 17 (2014) 97–106 Contents lists available at SciVerse ScienceDirect Sport Management Review journal homepage: www.elsevier.com/locate/smr Branding athletes: Exploration and conceptualization of athlete brand image Akiko Arai a‚ Yong Jae Ko a‚*‚ Stephen Ross b a b University of Florida‚ United States University of Minnesota‚ United States A R T I C L E I N F O A B S T R A C T Article history: Received 21 December 2011 Received in revised form 26
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Philips Dive Park is currently under renovations to repair the damage caused by hurricane Sandy four years ago. The sheltered beach provides instructors and students quick access to ideal diving conditions. “Philips is back just far enough in the bay and on the other side of the cliff that it’s sheltered from the prevailing easterly winds‚” said Rudy Rudolph‚ a dive instructor. “You might experience some chop but it’s still very nice and diveable when the exposed beaches on the ocean side are closed
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Marketing Management: Apple Electronics and Environmental Uses Marketing management and campaign strategies for a business’s sales product is the primary key of the products sales success. How a company portrays its product is how the customer or potential customer will view the product during the duration of that specific products lifetime. As Apple is one of the most popular and well known items world-wide‚ performing an analysis of their marketing strategies will help other marketers to understand
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MPK732: Marketing Management OPTION A: CASE STUDY ANALYSIS REPORT Tough Mudder – Not for the faint hearted (Vieceli 2012) Unit Chair: Dr. Nichola Robertson 3 May 2013 Executive Summary: This report presents a case study analysis of the US-based mud run event‚ Tough Mudder‚ presented in Vieceli’s (2012) case study‚ Tough Mudder – Not for the Faint-Hearted. Three years since its inception‚ Tough Mudder has become a leader
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(Paper Codes / Numbers revised as per suggestions made in the Standing Committee meeting held on Thursday‚ 19 th March‚ 2009) Annexure – III UNIVERSITY OF DELHI MASTER OF COMMERCE (M.COM.) (Revised Semester based Course Proposal) Rules‚ Regulations and Course Contents Semester I Nov./Dec. Examination 2009 Semester II April/May Examination 2010 Semester III Nov./Dec. Examination 2010 Semester IV April/May Examination 2011 M.Com. Syllabus as per revised course structure to be effective
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Sandhusen S. L. (2000). Marketing. 5th ed. NewYork. Barron’s Educational Series Belch G Baines P‚ Fill C and Page K - Marketing (Oxford University Press‚ 2008 ISBN 978- 0199290437 Kotler P et all - Principles of Marketing‚ 5th Edition (Financial TimesjPrentice Hall‚ 2010) ISBN 978-0273743279 Levens M - Marketing (Pearson Education‚ 2009) ISBN 978-0137013296 Pride W F and Ferrell 0 C - Marketing (Houghton Mifflin‚ 2007 ISBN 978-0618799701 Solomon M R et al - Marketing: Real People‚ Real Decisions
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Jetty Rats Rites of Passage Jetty Rats is a novel written by Phillip Gwynne that all young teenage boys should read. It deals with the rites of passage and issues that all boys are confronted with at some point in their adolescent lives. It is presented in an entertaining yet realistic manor which makes it easy for younger readers to understand. The issues and rites of passage discussed in this essay include family‚ friends‚ experiencing a first kiss and obtaining a first ‘real’ job. The story
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1.0 INTRODUCTION The following report describes and analyses Myer’s generic and distinctive marketing strategies‚ as well as providing accurate industry‚ competitor‚ market‚ and SWOT analysis’. Evaluation of Myers’ marketing strategy is conducted‚ thus analyzing the strengths and weaknesses of the strategy. Finally the report recommends possible future courses of actions available to Myer‚ in order to improve profits and prevent mistakes in the future. 2.0 BACKGROUND OF MYER Myer was established
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The simple circular diagram‚ which shows the four P’s focusing upon the customer‚ emphasizes the variables which the marketing manager can control. But the actual situation is more‚ complex. Since marketing does not exist in a vacuum‚ certain external factors must be considered. These factors limit the marketing manager and he must work with or around them. They can be placed in the following categories: 1. Cultural and social environment‚ 2. Political and legal environment‚
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promotional strategy is essential for any business in entering a new market. The promotional strategy will aim to direct the promotional activities in line with the business’ overall company aim. It is effective to adopt an integrated marketing strategy where all elements of marketing are in line with the organisations wider strategy and to take a market orientated approach (Jobber and Lancaster‚ 2003) QKC will have differing aims in the short‚ medium and long term and the promotional strategies will need
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