measurable c. creative d. micro e. macro Answer c Diff 2 Type MC Page Reference 31 Skill General Concept 2) Value delivery process can be divided into three phases‚ out of which choosing the value implies _______‚ which is the essence of strategic marketing a. segmentation‚ developing‚ and delivering b. segmentation‚ targeting‚ and positioning c. targeting‚ positioning‚ and communicating d. targeting‚ positioning‚ and delivering e. researching‚ developing‚ and delivering Answer b Diff 2 Type MC Page
Premium Marketing Strategic management Marketing plan
Marketing Management‚ 14e (Kotler/Keller) Chapter 2 Developing Marketing Strategies and Plans 1) The task of any business is to ________. A) create customer needs B) differentiate in terms of cost of production C) deliver customer value at a profit D) reduce competition E) communicate similar value as provided by competitors Answer: C Page Ref: 33 Objective: 1 Difficulty: Easy 2) What is the traditional view of marketing? A) Firms should just focus on production because if the
Premium Marketing
e. strategies. Answer a Diff 2 Type MC Page Reference 3 Skill General Concept 2) Marketing is both an art and a science because there is constant tension between the formulated side of marketing and the ________ side. a. behaviour b. creative c. management d. selling e. forecasting Answer b Diff 1 Type MC Page Reference 3 Skill General Concept 3) A social definition of marketing says ________. a. effective marketing requires companies to remove intermediaries to achieve a closer connection with direct
Premium Marketing
1. The need being met by JetBlue is mainly transportation. In today’s world consumers need to be able to travel long-distances quickly and JetBlue’s practices ensure customer comfort/satisfaction along the journey. The wants of JetBlue’s customers are to safely and quickly travel on an airplane. They also want to be comfortable and treated well. JetBlue accomplishes this by providing leather seats and entertainment with great customer service. The demands of this airline’s customers are pretty
Premium Customer service Southwest Airlines Customer
Dessler Human Resource Management 14th Edition.pdf Download Gary Dessler Human Resource Management 14th Edition.PDF Now Gary Dessler Human Resource Management 14th Edition - Are you looking for ebook gary dessler human resource management 14th edition PDF? You will be glad to know that right now gary dessler human resource management 14th edition PDF is available on our online library. With our online resources‚ you can find gary dessler human resource management 14th edition easily without hassle
Premium Julius Caesar Answer Multiple choice
Marketing Management 12 e PHILIP KOTLER & KEVIN LANE KELLER ISBN 0-13-145757-8 658.8—dc22 Note: all credits for contents goes to the original author. Summarized by Wawan Setiawan (winanci@gmail.com)Summarized by winanci@gmail.com 2 Redefining Marketing for 21 st Century ● Marketing is everywhere‚ but tricky ● It makes Marketing management difficult because it needs continuous improvementSummarized by winanci@gmail.com 3 The scope of marketing: What is marketing? (1) ● Marketing:
Premium Marketing
Consumer behaviour is the study of how individuals‚ groups‚ and organizations select‚ buy‚ use‚ and dispose of goods‚ services‚ ideas or experiences to satisfy their needs and wants. Consumers are exposed to a myriad of marketing and other external stimuli on a daily basis for which the marketer has to consider consumer characteristics and consumer psychology to successfully position a product or service. Consumer characteristics include; culture‚ social and personal factors and consumer psychology
Premium Maslow's hierarchy of needs Psychology
support) 1. Inbound logistics: bringing materials into business 2. Operations: converting materials into final products 3. Outbound logistics: shipping out final products 4. Mktg: includes sales 5. Service 1. Procurement 2. Technology development 3. HR Management 4. Firm infrastructure Mkt-sensing process: all activities in gathering & acting upon info about mkt; part of core business processes Benchmark: estimating competitors’ costs & performances; ex: can benchmark against other companies Competency:
Premium Strategic management Marketing Customer
Marketing: “A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.” “Managing profitable customer relationships”. Creating‚ delivering‚ and communicating superior customer value Evolution: Production (none)‚ sales (one way‚ marketing (two way) What can be marketed: Goods‚ Services‚ Places‚ Persons‚ Ideas‚ Events‚ Organizations‚ Information‚ Experiences. Mkt Myopia: Focusing on short-term
Premium Marketing Microeconomics
Chapter 1 Marketing: Creating and Capturing Customer Value Objective 1: Define marketing and outline the steps in the marketing process. Objective 2: Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts. Objective 3: Identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy. Objective 4: Discuss customer relationship management and identify
Premium Marketing