1a. Value Vodafone 17 dec = sharesVodafone*priceVodafone = 154186‚4042 Value Mannesmann 17 dec = sharesMannesmann*price Mannesman = 121188‚6 Value combo 17 dec = 275375‚0042 Value Vodafone 21 oct = sharesVodafone*priceVodafone = 130206‚9767 Value Mannesmann 21 oct = sharesMannesmann*price Mannesman = 75276‚765 Value combo 21 oct = 205483‚7417 Indicated synergies = (275375‚0042 - 205483‚7417) / 0.6 = 116485‚4374 We devided the difference in combined shareprices by 0.6‚ as the shareprices
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changeable marketing environment (Lovelock‚ 2002). The marketing environment can be assumed as a flexible system. Just like the human body which may die if it fails to adjust to environmental modifications‚ so the business also may lose if it does not adapt to external and internal changes (Sowell‚ 2011). Sargeant and Jay (2004) stated SWOT analysis contains specific indicators as to the key determinants of success in the company whereas most authors defined the marketing environment comprising
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Marketing assignment on: External marketing environment factors Q1. Identify & Discuss which external marketing environment factors more impact on Ford. Ans1. Ford Motor Company refers to an American multinational enterprise which deals in the manufacturing of the automobiles. Ford has been known for manufacturing cars on a large scale. Ford refers to the second largest manufacturer in case of the automobile sector. Based upon the annual sales figure‚ Ford has been termed at the fifth largest amongst
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Lecture-Evaluating Opportunities in the Changing Marketing Environment Now that we understand what the general approach is to pulling together a marketing plan‚ there are a number of elements that stand out as essential to look at in order to meld it into a workable strategy. One of these things is the nature of the competition…that is‚ the competitive environment. Competitive analysis is one vital consideration to preparation of the marketing plan‚ because it interrelates so closely with such
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the Vodafone Case We start of with making the calculations for the premium that Vodafone is going to pay for Mannesmann. We know that Mannesmann will own 47.2% of the equity of the newly combined company. This is 47.2% from € 275 375 million‚ which is €129 997 million. Vodafone is offering 53.7 shares of the value of December 17‚ so € 4‚957‚ for every share of Mannesmann. Mannesmann has 517‚9 million shares‚ so Vodafone would pay 517‚9 million * 53‚7 * € 4‚957 = € 137 860.3 million. This would
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Background Information 2 Vodafone 2 Samsung 2 Capital Structure Analysis 2 Vodafone & Samsung Results 3 Liquidity analysis 3 Financial Leverage Ratios 3 Possible changes in Capital Structure – Vodafone 4 Possible changes in Capital Structure – Samsung 4 Capital Structure Finance Theories 4 Modigliani and Miller Irrelevancy Theory 4 Pecking Order Theory 4 Trade-off Theory 4 Clientele Effect 5 Traditional View & Shareholders Wealth 5 Vodafone 5 Samsung 5 Bankruptcy
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Macro Environment: “The major external and uncontrollable factors that influence organisations decision making and affects its performance and Strategies” is called Macro Environment. Macro Environment can be studied through different analysis‚ there are several but mainly used are PESTLE analysis and SWOT analysis. Sainsbury’s Overview: Sainsbury’s was established by John James and Mary Ann in the year 1869 as a small dairy shop. In very short time the store became popular for selling good and
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The market environment is a marketing term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macroenvironment and the microenvironment. Microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets
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VODAFONE STP ANALYSIS STP Segmentation: Vodafone segments its target users by Income‚ Age‚ Service usage‚ Nature of customer‚ life of the service and geographical condition. Income Age: Vodafone segments its end users by segmenting them into “youth” and “adults”. It further categorizes these as college going kids‚ those that have just entered the corporate world and older adults. Service Usage: Vodafone segments its target consumers /users by the kind of service they are looking for. They
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Contents I) INTRODUCTION 3 1. General Introduction 3 2. Market 3 II) MARKETING ENVIRONMENT 4 1. Micro – Environment 4 2. Macro – environment 4 2.1 The Economic Environment 4 2.2 The Cultural Environment 5 2.3 The Natural Environment 6 2.4 The Demographic Environment 7 III) MARKETING MIX 7 1. Target Market 7 2. Price 8 3. Product 8 4. Distribution 9 5. Promotion 10 IV) LESSON 13 I) INTRODUCTION 1. General Introduction Type: Public (NYSE: DIS) Year of establishment: 16/10/1923 Industry: Media and
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