International Marketing Final Exam First Question: Disneyland Paris was one of Disneyland’s Global projects. Please discuss its advantages and disadvantages‚ and from reading and understanding the case suggest what was/were the mistake/s that Disney committed from the beginning till now. Second Question: Gillette is a giant company and has got a lot of success story globally‚ from your previous readings and your wide experience as marketing consultant specialized in International marketing. Compare
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Final Exam Notes The classifications of products are: * Business products: * A product used to manufacture other goods or services‚ to facilitate an organization’s operations‚ or to resell to other consumers. * Consumer products: * Product bought to satisfy an individual’s personal wants. The types of consumer products: * Convenience products: * Are relatively inexpensive and require limited shopping effort. * Shopping products: * Are of two types: homogeneous
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Chapter 15 pp478-493 o Data Analysis Procedure: pp478 o Validation and Editing: pp478-486 (NOT Required for Final Exam) o Coding: pp486-490 o Data Cleaning: pp491-493 (NOT Required for Final Exam) o Structure of the Reports: pp648-653 (NOT Required for Final Exam) o Guideline for a good report pp 652 (NOT Required for Final Exam) L11.2: Fundamental Data Analysis Read: Slides‚ SPSS Guide I‚ Chapter 15 pp 493-496‚ 500-508‚ o One-Way Frequency
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Week 9 Notes: Product and Service Decisions 1. Product – Anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want 2. Service – An activity or benefit that is INTANGIBLE (no ownership) Idea of EXPERIENCES are more commonly used to enhance products and services 3 Levels of Product Core benefit Actual product Associated services Classifying Products Consumer products Business products Consumer Products Convenience
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Sample Final Exam – Marketing Management – Semester‚ Year Name _____________________ Social Security # ________________ Please read all questions carefully. You have three hours to complete this exam so please take your time and double check all your answers once you are finished. Make sure your name and social security number are on both the exam form and the answer sheet (scantron). Caution: This is only a sample exam. It is intended only as a guide to the style of the
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understanding the Unit 3 material‚ so you need to know them. Studying real organizations is sometimes the most effective way to understand some marketing research concepts. In this course‚ class material has been illustrated through over fifty examples of real organizations. Most of the examples and cases have been covered in the first two exams. These possible long answer questions address examples and cases that have not been covered--there aren’t that many of that haven’t been covered!
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Brittany was dealing with a hostile work environment‚ relating to inappropriate behavior made by a co-worker. She personally saw him gazing at a photo of herself in a bathing suit and making offensive comments about the way she looks. She asked him if he could stop with the comments because it made her feel uncomfortable. She later found that he scanned the photo of her to his computer. We she confronting him again‚ Robert went to her supervisor complaining and stating were not performing according
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|Final exam : | |International marketing MBA 2012 | | | |Student name : Sameh ahmed Salem Mohamed
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Globali | Test | Final Exam | Started | 9/14/12 7:22 PM | Submitted | 9/14/12 8:45 PM | Status | Completed | Score | 260 out of 300 points | Time Elapsed | 1 hour‚ 22 minutes out of 2 hours. | Instructions | This final exam consist of 30 multiple choice questions and covers the material in chapters 8 through 17. There are three questions from each chapter and the questions are in chapter order. Be sure you are in the correct Chapter when you take the exam. | * Question
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FINAL EXAM PBHE525 Complete the final exam offline during the final exam week. Once you have complete the exam‚ input your exam into the final exam shell in the exam folder on the course webpage. Good luck 1. 2. 3. 4. 5. 6. 7. 8. US Census statistics show that college graduates make more than $254‚000 more in their lifetime than non-college graduates. If you were to question the validity of this observation‚ what would be your basis for doing so? A. Definition of a college graduate
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