MARKETING QUIZ I. Multiple Choice A 1. What concept is an extension of the marketing concept: a. societal marketing concept c. selling concept b. product concept d. demand concept C 2. What type or marketing develops from a state of negative demand: a. maintenance marketing c. conversional marketing b. stimulational d. synchromarketing A 3. What is associated with a state of latent demand: a. developmental marketing c. business firm b. government d. consumption
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Course Principles of Marketing Test Week 2 Quiz 1 Started 1/18/14 2:32 PM Submitted 1/18/14 3:19 PM Status Completed Attempt Score 21 out of 30 points Time Elapsed 47 minutes out of 1 hour. Instructions This quiz consist of 10 multiple choice questions and covers the material in Chapter 1. Be sure you are in Chapter 1 when you take the quiz. Question 1 3 out of 3 points Correct Customer relationship management (CRM) begins its focus on customers with Answer Selected Answer:
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University of the Southern Caribbean School of Business Principles of Marketing Take Home Assignment on Chapter 13-16 Name: __________________________________ ID_______________________DATE__________ Refer to the scenario below to answer the following questions. Section 1. In the 1970s‚ Shipshewana was only a small town with a hardware store‚ a grain mill‚ a shoe store‚ a small restaurant‚ and a grocery store. Over the next two decades‚ the small town transformed into
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at specific price points but no prices in between. What is this policy called? Question 3 options: | price bracketing | | price lining | | price bundling | | family pricing | Save Question 4 (1 point) What is the term for marketing two or more products in a single package for a special price? Question 4 options: | price bundling | | price lining | | two-part pricing | | family pricing |
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Chapter 1 Question 1 | 1 out of 1 points | | For many years‚ Procter & Gamble (P&G) viewed its Ivory soap as just plain old soap—and not as a cleansing product that could provide other benefits as well. When it came to Ivory soap‚ P&G focused on how well it made the soap and not on what customers wanted from a bar of soap. It had a _____ orientation. | | | | | Selected Answer: | a. production | Correct Answer: | a. production | Feedback: | The production orientation
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1) Which of the following statements is true of marketing plans? a) They are typically five-year plans and they lay out the strategies required to achieve targets in those five years b) They provide direction and focus for a brand‚ product‚ or company. c) They are usually profit-oriented. d) They are of limited use to non-profit organizations. e) They can be independently developed without worrying about other functional areas. 2) Activities involved in building deeper understanding
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Mngrl & Orgnztnl Concepts October 31‚ 2013 1. What is the difference between efficiency and effectiveness? Give examples of each. Which is more important for performance? Can managers improve both – efficiency and effectiveness – simultaneously? A very important goal in any organization is to be effective and efficient. There are many factors such as: resources‚ time‚ performance‚ and actions taken by managers and others that can affect the organization’s output. Efficiency and effectiveness
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Week 4 marketing quiz Question 1 4 out of 4 points | | | Which of the following is an important cultural factor that should be considered by global marketers?Answer | | | | | Selected Answer: | language | Correct Answer: | language | | | | | Question 2 4 out of 4 points | | | Caterpillar‚ Inc. is the world’s largest manufacturer of earth-moving and construction equipment. Kirovsky is a large Russian manufacturer of the same type of products. The two companies
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PART 1 – SHORT ANSWER 1. Products and services fall into two broad classes based on the types of consumers that use them. They are called consumer products and industrial products. Consumer products are bought by final consumers‚ and are classified according to consumer shopping habits. Industrial products are purchased for further processing or to be used in conducting a business. There are also differences in quantity. Consumer goods are usually much smaller in quantity. The type of materials
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• Question 1 1 out of 1 points People and consumers play different ______ depending on the situation. Selected Answer: Roles • Question 2 1 out of 1 points Hidden cameras in Publix can observe consumers without provoking ____ Selected Answer: The Hawthorne effect • Question 3 1 out of 1 points What is the relative customer profile variable: If the price was right‚ would you buy this car today? Selected Answer: buyer readiness stage • Question 4
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