Module Title: Principles of Marketing Student name: Ho Sze Ki Individual Assignment Product: Saint Honore Cake Shop Limited produces ``Double Yolk White Lotus Seed Paste Moon cakes’’ target the gift giving market as their main market. As it is a tradional food‚ the buyer choose to buy Double Yolk White Lotus Seed Paste Moon cakes for the old generation people. Saint Honore use the aluminium box to pack the moon cake can help damp proof and lightweight. Another mooncake’s factories
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2012 [4P’S & 5C’S MARKETING ANALYSIS ON FACEBOOK] This report is to research on the 4P’s and 5C’s of Facebook. With analysis and research done on Facebook‚ we come out with a prediction on Facebook whether Facebook will continue to grow or otherwise. Contents Executive Summary....................................................................................................................................... 4 Introduction ...............................................................
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Center for Business Studies (CBS) University of Chittagong Assignment on: Marketing Mix analysis of Incepta Pharmaceuticals Ltd. [pic] Prepared for Professor Shawkatul Meher University of Chittagong Prepared by Group Member ID • Sk. Syed Ali 1201016 • Sk. Md. Mostafizur Rahman 1201039 • Sajjad Hossain 1201027 • Pralay Chakraborty
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segmentation and marketing mix of Apple Introduction The aim of this report is to analyse the current position of the company which includes the products‚ current strategic position‚ and current financial strength. Different types of marketing tools are used in this report. PEST analysis and Porter’s five force model for looking into the external environment. SWOT analysis for looking into the internal environment of the organization. This report also looks into market segmentation and the marketing mix of
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Case Summary Bandag Automotive Case Summary Bandag Automotive was established in 19 years ago. Before 2005 it was managed by Jim’s father and after that he (Jim Bandag) took over the business. Number of employees 300 Bandag Automotive distributes replacement mufflers‚ bulbs‚ engine parts‚ engine parts etc) Division Supplies service stations and repair shops‚ Bandag Automotive auto supply stores HR
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Variety Variety is the spice of the Barbie Doll Marketing Success. First introduced to the US market in 1959‚ Barbie has grown into a global cultural phenomena. From just one female doll‚ the Barbie family has grown and includes over 38 friends and relatives. There are now dolls that represent multiple ethnicities‚ males‚ different age groups‚ different abilities‚ different lifestyles‚ etc. All totaled‚ there are now over one hundred and fifty different dolls under the Barbie brand. Quality
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INTRODUCTION TO AUTOMOBILE INDUSTRY The automotive industry designs‚ develops‚ manufactures‚ markets‚ and sells motor vehicles‚ towed vehicles‚ motorcycles and mopeds as defined in ISO 3833‚ and is one of the world’s most important economic sectors by revenue. Automobiles changed the world during the 20thcentury‚ particularly in the United States and other industrialized nations. From the growth of suburb to the development of elaborate road and highway systems‚ the so called horseless carriage has forever altered the modern landscape
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Analysis of Automobile Industry Industry Definition An Automobile‚ a wheeled passenger land vehicle which is self-propelled‚ i.e.‚ has its own engine and which‚ by its discovery‚ put the horses to rest and changed the way of living for the mankind. The automobiles (with examples) are classified as follows: 1. 2-Wheelers These are of 5 types: 1. Motorcycles: Bajaj Pulsar‚ Honda Unicorn‚ Honda Shine 2. Scooters: Honda Activa‚ Kinetic Zoom‚ Bajaj Chetak 4S 3. Scooterettes:
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Executive Summary: Industry Selected: Automobile industry has been focused in this analysis being one of the fastest growing industry eventhough it’s highly competitive in the recent years. Since 2005‚ there are several changes in the Automobile Industry due to globalization and the demand for high featured cars from the growing economical countries despite the oil shortage which is a challenging the industry. Methodology: Te below analysis of the Global Automobile Industry is based on the PORTER’s
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........................................ The globalization .................................................. The growth and development of globaalization The global key players in the industry The relevant issues to the Automobile industry.... WTO issues Global monetary issues Impact of trading bloc The impact of emergin markets Ethical issues E-commerce issues Current trends in the industry sector
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