Major problem: How can “Cowgirl Chocolates” advertise and increase profitability through their online retail services and expand their wholesale business to include more retailers? Sub-Problems: (non-controllable) • Economy- if the economy is in recession‚ the demand for expandable goods will decrease. • Demand- only approximately 15% of consumer is currently eating spicy foods. Men are more inclined to eat spicy food than women. • Supply- product has a short shelf life and contains imported
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Chocolate Industry in India OBJECTIVES * To understand the overall chocolate industry in India. * To know the challenges and opportunities. INTRODUCTION * Indian chocolates industry is growing at a rapidly18-20% per annum. * Cadbury ’s occupy about 72% of the chocolate/confectionery market with Dairy Milk‚ Five Star‚ Perk‚ Gems * The organized sector in chocolates constitutes 40%.Chocolate consumption in India is low‚ per capita consumption in urban India is estimated
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to produce sweet chocolate as a coating for his caramels. Located in Lancaster‚ Pennsylvania‚ the new enterprise was named the Hershey Chocolate Company. In 1900‚ the company began producing milk chocolate in bars‚ wafers and other shapes. With mass production‚ Hershey was able to lower the per-unit cost and make milk chocolate‚ once a luxury item for the wealthy‚ affordable to all. A company on the move. The immediate success of Hershey’s low-cost‚ high-quality milk chocolate soon caused the company’s
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Cowgirl Chocolates Case Study 1. What are some of the critical strengths and weaknesses of Cowgirl Chocolates that determine the success of this small business? Can the weaknesses be overcome by the strengths of the business? Some of the critical strengths of Cowgirl Chocolates that determine the success of this small business include product differentiation‚ quality‚ flexible return policy‚ and personalization. Cowgirl Chocolates is very modern creation since it meets the needs of a specific
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CHOCOLATE INDUSTRY IN UK CADBURY‚ UK The Chocolate industry in the UK has been facing many challenges in recent times. The escalation of prices of the main ingrediants such as cocoa‚ milk and sugar has forced companies to increase prices. Customers showed resistance to higher prices which prompted brands such as Cadbury & Masterfoods (Galaxy) to reduce packaging sizes. Concerns among the public regarding obesity has also led chocolate companies to bring out smaller sizes of chocolate.
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EXTERNAL INDUSTRY ANALYSIS The overall chocolate market in Canada was finding itself in a slow-growth environment with only 2% annual growth projections after 2006 and the industry as a whole had been experiencing a decline in growth. The chocolate market has two distinguished sectors – lower quality‚ more affordable mainstream chocolate and premium‚ higher cost chocolate. The lower quality sector was performing poorly‚ whereas the premium sector was experiencing growth around 20% per year‚ leading
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6300 Case 6-16 Cowgirl Chocolates 10/6/2010 Before spending an additional $3‚000 on an advertising campaign in the March/April edition of Chile Pepper Magazine‚ Marilyn Lysohir needs to consider how to reach her goal of becoming a profitable company. She needs to analyze consumer perceptions‚ pricing strategies‚ identify and gain access to effective distribution channels and the effective use of the company web site. Since the inception of a revolutionary spicy chocolate recipe‚ Marilyn Lysohir
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Rogers’ Chocolates is Canada’s oldest chocolate company and British Columbia’s second oldest company. Steve Parkhill‚ the new president of company is expected to double or possibly triple the size of company within the next 10 years. In the chocolate candy industry‚ Canada’s market size was $167 million and growing 2% annually. Although the growth rate in the chocolate industry is falling as a whole‚ large companies such as Hershey & Cadburys are moving into the premium chocolate market and growing
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artist‚ started Cowgirl Chocolates to provide some funding support for a yearly published arts magazine‚ High Ground‚ which she and her husband‚ Ross Coates‚ started in 1995. Her love of chocolates and hot and spicy foods spurred the idea of making hot and spicy chocolates to be sold in creative‚ artistic tins and packaging‚ which she labeled Cowgirl Chocolates. Her small business‚ begun in 1997‚ won a number of awards in fiery food competitions. While Cowgirl Chocolates grew steadily over its four
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Cowgirl Chocolates Case Study Questions 1. What are some of the critical strengths and weaknesses of Cowgirl Chocolates that determine the success of this small business? Can the weaknesses be overcome by the strengths of the business? Please note that strengths and weaknesses apply to the internal issues‚ decisions‚ assets‚ people (attitudes‚ talents‚ knowledge‚ passion‚ relationships‚ etc.). 2. Referring to the total product view (Exhibit A)‚ describe the “hot and spicy chocolate truffle”
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