(a) Segmentation bases in industrial product markets Segmenting an industrial product market introduces a number of additional bases‚ uses similar bases and also precludes some of the ones more frequently used for consumer product markets. Such bases are: • Type of application/end use e.g. adhesives for home‚ office and industrial use. 3 • Geographical e.g. Scotland‚ Wales‚ North West‚ North East‚ South East‚ East Anglia or by country/region. • Benefits sought: Closely related to the above
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1. Describe in your own words‚ market segmentation‚ give an example of how a market may be segmented‚ and explain the reason for segmentation. 2. Explain the principles of targeting and give two examples of a targeted market. 3. Discuss what is meant by positioning using two example of a business positioned in differing market sectors Marketing consists of a range of techniques designed to sell a product/service. It focuses on customers and their needs‚ firms generally undertake research
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Virgin and Child Enthroned Giotto di Bondone This Virgin and Child Enthroned is dated from 1305-1310‚ and is from Florence‚ Italy. It is made of tempera and gold on a wood panel. The piece uses hieratic scale making the Virgin and Child much larger than the surrounding saints and religious figures. It also enthrones images and has a flat‚ gold background. Giotto was one of the first artists to use 3D beings‚ and shows this in his piece. He shows the subjects as full‚ plainly draped bulky bodies
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would say Virgin Mary. Our Lady Guadalupe is definitely a part of Raza race history. The Virgin of Guadalupe is literally intertwined with both the History of the Catholic Church in the new world and of Mexico itself. To mention a few events‚ the great floods of 1629 claimed 30‚000 lives and threatened the destruction of the valley of Mexico‚ until the waters abated when the image was taken in solemn procession from Tepayac to Mexico City. (?Ch?vez?) The Virgin of Guadalupe
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Good Grades in Marketing (Satire) Segmentation‚ Targeting‚ and Positioning Segmentation‚ targeting‚ and positioning together comprise a three stage process. We first (1) determine which kinds of customers exist‚ then (2) select which ones we are best off trying to serve and‚ finally‚ (3) implement our segmentation by optimizing our products/services for that segment andcommunicating that we have made the choice to distinguish ourselves that way. Segmentation involves finding out what kinds of
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I. Watches In this first case we deal with a relatively simple mode of segmentation analysis. The most productive way of analyzing the market for watches turns out to be segmentation by value. This approach discloses three distinct segments‚ each representing a different value attributed to watches by each of three different groups of consumers: 1. People who want to pay the lowest possible price for any watch that works reasonably well. If the watch fails after six months or a year‚ they will
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Cult of the Virgin in the Gothic Era: Was there another side to the Virgin’s image? In the Gothic era‚ when it was popular for artist to create images and symbols of the Virgin Mary‚ began the Cult of the Virgin. Many artists focused on the Virgin Mary with Christ as the main topic in their art work. Did all the creations made of the Virgin portray her as good? Could some of the artists want to give a negative interpretation of the Virgin that could have only been seen through the artist’s eye
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The Virgin of Mary has taken up thousands of different forms in Christianity. Each form of The Virgin of Mary has its own story but one quality remains consistent: the purity and chastity of The Virgin Mary. In Our Virgin of Guadalupe a somber and heart rending version of The Virgin Mary can be seen as she is depicted as a pregnant woman‚ looking down and being in sorrow because of her son’s death as she sees the crown of thorns on the ground. Through the use of composition that highlights The Virgin
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known its real customer needs and finished not selling. For this reason the concepts of market segmentation‚ targeting and positioning merged due to or as a response to the diversity of consumers. Apple is a real example of effective and successful implementation of these three concepts. There is no doubt that Apple has revolutionized the mobile phone market with the launching of the first iPhone in the market for smart-phones in 2007 and recently the new IPhone 5 has been a success in sales (see
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In this paper‚ we will be discussing the book Miracles of the Blessed Virgin Mary‚ written by Johannes Herolt between 1435-1440‚ and translated by C.C Swinton Bland. The book is a collection of miracles performed by‚ or relating to‚ the Virgin Mary. In the Christian tradition‚ the Virgin Mary holds a high place among the saints. She is said to have conceived the child Jesus as a virgin‚ and to be the only woman ever born without Original Sin. Throughout the history of Christianity she has been said
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