Recharge Cards and Sim Cards. The company has been distributing Sim Cards and Recharge Cards in a huge range in different parts of the country through its formal and informal distribution channels. The business turnover of the Company reflects the market niche that the copany has created in he short span of time. Major achievements of the company The company has been the authorized to distribute the Sim Cards and Recharge Cards of Ncell being the Subagents of Digitek.com.np. since the beginning
Premium Marketing Mobile phone Mobile network operator
Segmentation Segmentation may be defined as the process of dividing a heterogeneous market into homogeneous sub-units. To get a product or service to the right person or company‚ a marketer would firstly segment the market‚ then target a single segment or series of segments‚ and finally position within the segment(s). Segmentation is essentially the identification of subsets of buyers within a market who share similar needs and who demonstrate similar buyer behavior. Segmentation aims
Premium Marketing Marketing plan
(a) Segmentation bases in industrial product markets Segmenting an industrial product market introduces a number of additional bases‚ uses similar bases and also precludes some of the ones more frequently used for consumer product markets. Such bases are: • Type of application/end use e.g. adhesives for home‚ office and industrial use. 3 • Geographical e.g. Scotland‚ Wales‚ North West‚ North East‚ South East‚ East Anglia or by country/region. • Benefits sought: Closely related to the above
Premium Marketing
1. Describe in your own words‚ market segmentation‚ give an example of how a market may be segmented‚ and explain the reason for segmentation. 2. Explain the principles of targeting and give two examples of a targeted market. 3. Discuss what is meant by positioning using two example of a business positioned in differing market sectors Marketing consists of a range of techniques designed to sell a product/service. It focuses on customers and their needs‚ firms generally undertake research
Premium Marketing
Good Grades in Marketing (Satire) Segmentation‚ Targeting‚ and Positioning Segmentation‚ targeting‚ and positioning together comprise a three stage process. We first (1) determine which kinds of customers exist‚ then (2) select which ones we are best off trying to serve and‚ finally‚ (3) implement our segmentation by optimizing our products/services for that segment andcommunicating that we have made the choice to distinguish ourselves that way. Segmentation involves finding out what kinds of
Premium Mobile phone
I. Watches In this first case we deal with a relatively simple mode of segmentation analysis. The most productive way of analyzing the market for watches turns out to be segmentation by value. This approach discloses three distinct segments‚ each representing a different value attributed to watches by each of three different groups of consumers: 1. People who want to pay the lowest possible price for any watch that works reasonably well. If the watch fails after six months or a year‚ they will
Premium
known its real customer needs and finished not selling. For this reason the concepts of market segmentation‚ targeting and positioning merged due to or as a response to the diversity of consumers. Apple is a real example of effective and successful implementation of these three concepts. There is no doubt that Apple has revolutionized the mobile phone market with the launching of the first iPhone in the market for smart-phones in 2007 and recently the new IPhone 5 has been a success in sales (see
Premium
CHAPTER ONE INTROUDACTION 1.1Introduction: Corporate Social Responsibility is one of the most negotiated topics in the business and accounting world .Many academics‚ professionals and most of the lay observers would agree that. Corporate Social Responsibility was defined by people in different ways.However‚ there is no specific standard to define CSR as it¡¦s a voluntary act and organizations are not obligated to do CSR. Corporate Social Responsibility (CSR) disclosure plays a very important
Premium Corporate social responsibility Social responsibility Case study
Marketing Segmentation Collage 1. Introduction Gucci is a brand from Italy. It was established in the year of 1921 by Guccio Gucci. Gucci brand sells several kinds of products which are apparel of women’s wear and man’s wear‚ shoes‚ accessories such as rings‚ bags‚ small leathers goods‚ fine jewelry‚ and many others products. Besides‚ watches is also a best selling products for Gucci brand. Watches of Gucci brand is designed either for women‚ man‚ and also teenagers. 2.0 Market
Premium Psychographic Middle class Gucci
Blueberry Muffins are small-cup shaped that are often sweetened and sometimes made from fresh blueberries or preserved blueberries. Blueberry Muffins can be baked and made in just few minutes. Blueberry Muffins can be done by using all-purpose flour‚ two teaspoon of baking powder‚ softened butter‚ grated cheese‚ one teaspoon of vanilla‚ five eggs‚ sugar‚ little salt‚ one cup of any brand of evaporated milk‚ one-half cup of condensed milk and of course the blueberries. The target customers are
Premium Milk Condensed milk Marketing