Proposal of a Collaborative Learning Standardization Toshio Okamoto‚ Mizue Kayama and Alexandra Cristea University of Electro- Communications Graduate School of Information Systems {okamoto‚ kayama‚ alex}ai.is.uec.ac.jp Abstract This paper reports on considerations and steps towards standardization [2] of the collaborative learning environment. This standardization will extend and widen the field of applications possible within the collaborative learning paradigm‚ and will make possible
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Biotechnology BSc THESIS PROJECT PROPOSAL PHYSICOCHEMICAL AND FUNCTIONAL PROPERTIES OF ANNEALING TREATED YAM&SWEET POTATO STARCHES I/Project general information Name of study : Physicochemical and functional properties of annealing treated sweet and yam potato starches Field of study: Food biotechnology Supervisors: Dr. Pham Van Hung Host institute: school of biotechnology at HCM international university Time: 1/2013-5/2013 Budget estimation: II/- RESEARCH PROPOSAL 1.AIM: * Prepareration
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Text 6. “STP (What is segmentation‚ targeting and positioning)?” Pre-reading discussion: 1. Why has segmentation become one of the leading concepts in marketing? 2. Can STP process be separated or is it a three-step inseparable process? 3. Can positioning be undertaken before targeting? 4. Do you know marketers well-known or even famous for their ideas about STP? Smith (1957) provided an early definition of segmentation: “Segmentation is based on the observation of evolution in demand
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up in the following three words- segmentation‚ targeting and positioning (STP)” Kotler.P‚ pg278-279. Therefore for the purpose of this paper‚ market segmentation‚ targeting and position will be defined. Following this will be brief explanations on differentiated and concentrated STP strategies. This will then be followed by the case study‚ which being the Accor SA’s internet site. The site will be analysed on how it caters for the different segments of its market. The sites evaluation will categorised
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The segmentation will be based on the company objective to obtain profitable sales by providing a specialized product – the “Active1” – in the sneaker industry. Also‚ the company objective considers the SWOT analysis that determines our firm’s current situation in the market. The strength of the company lies in our expertise knowledge from creating an unprecedented sneaker. For that reason‚ it can match the opportunity of reaching a new segment of the sneaker market that has no direct competition
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main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Recently‚ AirAsia Group is buying another 100 Airbus planes for US$9.4bil as it steps up its expansion in the core markets of Malaysia‚ Thailand and Indonesia and pushes ahead into the new markets of Japan and the Philippines. However‚ the entering of Malindo Air in the Malaysian’s aviation industry as a new low-cost airline might be a threat to AirAsia. Now‚ the entry of Malindo Air would enhance competition
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Introduction Market segmentation is a market orientated approach of identifying and satisfying the diverse needs of consumers. The total market is divided into similar segments of people who have similar needs‚ it can be referred to as an approach that subdivides a market along some commonalities or kingship (i.e.) the members of a market segment share something in common. Because Spar falls under the South African food market‚ their approach would be to satisfy the Segmentation variables spar
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Chapter 1 Introduction 1.1 Background of the Study: Financial performance is a subjective measure of how well a firm can use assets from its primary mode of business and generate revenues. This term is also used as a general measure of a firm ’s overall financial health over a given period of time‚ and can be used to compare similar firms across the same industry or to compare industries or sectors in aggregation. There are many different
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Secret Recipe’s Segmentation Variables Marketing segmentation is a process of dividing a market into a meaningful relatively similar and identifiable segment of groups. There are three basic market segmentation which are geographic segmentation‚ demographic segmentation and Physiographic segmentation. Geographic Variable Geographic segmentation is segment the market by region of the country‚ market size and market density. Secret Recipe opened all over the world such as Singapore‚ Indonesia‚
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Target market A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards.[1] A well-defined target market is the first element to a marketing strategy. The marketing mix variables of product‚ place (distribution)‚ promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace. Market segmentations Target markets are groups of individuals that are separated
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