4. Market segmentation strategies 4.1 Market segments of passenger motor vehicles Passenger Motor Vehicles can be segmented in various ways according to five major segmentation variables including geographical‚ demographical‚ psychological‚ benefit and behaviourial. The traditional way of segment the car industry is shown below: Mini (e.g. Nissan Micra‚ Seat Marbella) Small (e.g. Fiat Uno‚ Opel Corsa‚ VW Polo‚ Rover Metro) Medium (e.g. Fiat Tipo‚ VW Golf‚ Rover 200) Large (e.g. BMW 3 series
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Bibliography: Marketing Management: - Philip Kotler‚ The Millennium Edition‚ Prentice Hall Of India Private Limited‚ New Delhi. Marketing Research: - G.C Brek‚ Tata Mc Graw-Hill Publishing Company Limited‚ New Delhi Periodical: - Business Word DFPI‚ Annual Report-2008-2009 Research Methodology: - C.R.Kothari ‚ 2nd edition. S.N Murty and U Bhojanna Website Address: - www.amul.com
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study of the acquisition of the Jaguar and Land Rover by Tata Motors Abstract Purpose – This research explores the key factors in the success of the integration and implementation process for creation of value through realization of synergy from the merger of firms. It also intends to study the managerial complexities associated with these key factors. Method – A case study method approach has been adopted in this research from Tata Motors acquisition of Jaguar and Land Rover a British Automotive
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TATA MOTORS: Serving an ‘ACE’ for SUCCESS Tata Motors‚ India’s largest integrated automobile manufacturer‚ announced the commercial launch of the country’s first versatile and indigenously developed‚ diesel powered mini-truck —The Tata Ace — at a glittering function in Bangalore. Tata Ace is priced in the range of Rs 2.25 lakh for BS II and Rs 2.35 lakh for BS III (ex-showroom Kochi and Bangalore respectively). Tata Ace is powered by a small and efficient 16bhp 700 cc IDI diesel engine. Suitable
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thecountry. We decided to choose one of India’s largest companies in the automobile sector that has rapidly grown over the last few years and a company where leaders like Mr. Ratan Tata‚ or rather‚ a company that has been made Mr. Ratan Tata.Through this report‚ we try and analyze the financial environment in which TATA MOTORS & MARUTI SUZUKI is operating.Through a thorough financial analysis‚ our aim to understand the financial factors is influencing the company and its decision making. Later‚ we try
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ECONOMIC ANALYSIS OF TATA NANO Index 1. Company Overview of TATA motors 2. Market Demand 3. Total Sales Estimation 4. Producers Behaviour 5. Cost Structure & Pricing Strategy 1. Company Overview of Tata Motors Ltd. Tata Motors Limited is India’s largest automobile company‚ with revenues of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08. It is the leader in commercial vehicles in each segment‚ and among the top three in passenger vehicles with winning products
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The global market for biosurfactants is expected to reach USD 2‚308.8 million by 2020‚ according to a new study by Grand View Research‚ Inc. Escalating consumer preference towards the use of bio-based products‚ particularly in Europe and North America is expected to increase biosurfactant penetration. In addition‚ stringent regulatory policies are further expected to augment the biosurfactant demand over the next six years. Methyl Ester Sulfonate (MES) was the largest consumed biosurfactant‚ accounting
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Summary of Cosmetics Giants Segment the global Cosmetics Market The world’s best know cosmetics companies are setting their sights on a lucrative new segment: the emerging middle classes in countries such as Brazil‚ Russia‚ India‚ and China. Marketers LÓréal‚ Procter & William Lauder‚ president and CEO of Estée Louder‚ calls China a ‘$100 billion opportunity.’ Nothing that there is no ‘one-size-fits-all’ idea of beauty cosmetics marketer pride themselves on sensitivity to local cultural preference
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Introduction Tata Engineering and Locomotive Co. Ltd was established in 1945. In 1954‚ the company launched its first automobile; between 1954 and 1969‚ it collaborated with Daimler Benz to produce commercial vehicles. By the 1990s‚ the company had entered the passenger vehicle market. In 2004 Tata Motors acquired Daewoo commercial Vehicle Co. Ltd.‚ Korea’s second- Largest truck manufacturer‚ and became the first Indian company to be listed on New York Stock Exchange. The next year‚ it acquired a
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Case 5: MARKETING MICROWAVE OVENS TO A NEW MARKET SEGMENT I. The advantage of microwave ovens for food preparation II. The values and customs that might affect opinions about microwave ovens - III. New marketing strategy 1. Target market -upper middle class - Indian family and focus on housewife - single male 2. Long-term marketing programs - Pay more money for R&D and product innovation - Building call center to help customer (after sales
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