Situation 1: The motorcycle helmet market has 13 companies‚ and four firm concentration ratio of 26%. While the helmets have a variety of designs‚ they are sold at very similar prices. Recently‚ the death rate from head injuries in motorcycle crashes has been rising. The producers advertise their helmets as “effective‚” but some helmets withstand most falls and others are produced with materials that are more likely to crack in commonly experienced falls. The weaker helmets cost about $8 less to
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Tabanus spp. Horse fly/ Breeze fly/ Gad fly These are very large flies with very large eyes and gap between them is small. Antennae are projected forward in front of the head and have 3 segments. The first 2 segments of the antenna are small‚ the third segment has 4 annulations and has a tooth like projection called spur. Flies hold their wings horizontally at rest. Proboscis is short The mouth part consists of two jointed well-developed palps‚ a pair of well developed mandibles and maxillae
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examples of: a. non-word marks b. brand extensions c. brand symbols global brands d. e. both a and c British entrepreneur Richard Branson has built a global business empire by: a. relying on brand extension b. being the first to use smart cards in major markets c. developing local brands d. avoiding consumer businesses with established leaders Maslow’s hierarchy is applicable to global marketing because it can help explain
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[pic] THE DETERMINANTS OF CONSUMER PRICE INDEX IN INDONESIA Instructor DR. Moussa Larbani Prepared By Ali Faris (G0912449) Imala Hussain (G0822498) Ma Yue (G0918271) Mia Fathia (G0827756) Nurma Saleah (G0912298) Suthinee Suayngam (G0916798) Ulfah Hidayatun (G0815892) ECON 6030 ADVANCE QUANTITATIVE METHOD Term Paper
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The December 2004 Earthquake in Northern Sumatra‚ Indonesia Sarah Loiacano November 16‚ 2010 Geology Section H004 On December 26‚ 2004‚ mass destruction and devastation was the result of a large earthquake off of the West Coast of Northern Sumatra‚ Indonesia. The earthquake began in the early morning on Sunday at 7:58:53 AM‚ and wreaked havoc on thousands in the affected areas. BBC News reported on the earthquake‚ stating that “Sunday’s tremor – the fourth largest since 1990 – had a particularly
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Prepared by Devi (B30611231) 5th April 2004 Kensington Institute Indonesia Market Segmentation is the process of dividing a market into direct groups of buyers who might require separate products or marketing mixes. There are several major bases for segmenting the market; they are geographic‚ demographic‚ psychographic and behavioral variables. Geographic segmentation Geographic segmentation calls for dividing the market into different geographical units such as nations‚ regions‚ states‚ countries
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PREMIUM CAR SEGMENT Interim Report - Marketing Management INTRODUCTION: Indian automobile industry currently contributes 5% to India’s current GDP of $1.4 trillion. The projected size in 2016 of the Indian automotive industry varies between $ 122 billion and $ 159 billion including USD 35 billion in exports. This translates into a contribution of 10% to 11% towards India’s GDP by 2016‚ which is more than double the current contribution. We can safely assume the passenger car market as a whole
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opportunities in the future. They will have to continue to use different strategies to compete with other businesses. Their key performance indicators are effective‚ but they will need to improve them. Subway entered into the fast-food breakfast market hoping to bring up sales. Subway brings employees in early to make their fresh bread for the day however; they didn’t open stores until later. Since they already have someone there‚ they can open the store earlier to serve breakfast. They are facing
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Chapter 1: Research Problem 1.1 INTRODUCTION AND BACKGROUND Nowadays‚ a lot of people use social network as one of their communication tools. Examples of social networks are Twitter‚ Facebook‚ Instagram‚ Path and other social network. But in Indonesia a lot of people do their business online by using social network. The most common one is Twitter. Biz Stone‚ Evan Williams and Jack Dorsey created Twitter in 2006. Twitter is known as social network that allow the user to write their mind in 140
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Case No. 5 Developing the Marketing Plan Case: Gillette Indonesia I. BACKGROUND In October 1995‚ Chester Allan‚ Gillette’s country manager in Indonesia‚ was developing his unit’s 1996 marketing plan. Once completed‚ it would be forwarded to Rigoberto Effio‚ business director in Gillete’s Asia-Pacific group based in Singapore. Each year Effio received and approved marketing plans for the 12 countries in his region‚ which reached from Australia to China. Once approved by Ian Jackson‚
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