Journal of Economics and Sustainable Development ISSN 2222-1700 (Paper) ISSN 2222-2855 (Online) Vol.2‚ No.4‚ 2011 www.iiste.org Role of CRM in Profitability of Service Organizations: A Case of a Leading Telecommunication Company in Bangladesh Mohammad Mizenur Rahaman (Corresponding Author) Assistant Professor Department of Business Administration Shahjalal University of Science and Technology Sylhet -3114‚ Bangladesh E-mail: mizen.ban.sust@gmail.com Alternative E-mail: mizen_397@yahoo.com
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K J Somaiya Institute Of Management Studies & Research 2011 Himalaya Herbal Healthcare A Brand Study By‚ Neerav Agarwal PGDM (A) Roll No. – 02 UNDER THE GUIDANCE OF Dr. Monica Khanna K.J. Somaiya Institute of Management Studies and Research SIMSR TABLE OF CONTENTS Himalaya Herbal Healthcare in India | 3 | Main Content | | 1. Segmentation Targeting and Positioning | 4 | * Segmentation * Target Group of Customers * Current Positioning Strategy | 6 |
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others in the same market. This case study looks at the combination of these elements and shows how Kellogg prepared a successful strategy by setting aims and objectives linked to its unique brand. One of the most powerful tools that organisations use is branding. A brand is a name‚ design‚ symbol or major feature that helps to identify one or more products from a business or organisation. The reason that branding is powerful is that the moment a consumer recognises a brand‚ the brand itself instantly
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SYNOPSIS 1. TITLE: “Factors responsible for Brand switching from Samsung to Nokia in smartphones in Indore region ”. 2. BRIEF OVERVIEW: 15 years ago‚ having a mobile phone was considered a luxury‚ but now it is a very common commodity. Just look around and you will see someone talking on a mobile phone. This device has become an integral part of our life. It is very interesting to see how the mobile handset market has evolved from ten years before to what it is now. What is even more
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Business Research Appie Case January 13‚ 2011 Appie is a retail chain that owns four supermarkets in Tilburg. These include two conventional supermarkets (the Appie stores)‚ a convenience supermarket (Appie-To-Go) and a hypermarket (Appie-XL). Recently‚ the manager responsible for the Tilburg Appie supermarkets hired a market research agency to learn more about his customers. This agency held in total 110 surveys with Appie customers in Tilburg. These interviews were held outside the Appie
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dancehall artiste in jamaica has released where he openly acknowledges that he bleaches his skin and/or the promotion of doing so. In Kartel’s song "Cake Soap" (2010)‚ he says in Jamaican creole (also known as Jamaican patois)‚ "Cool‚ like mi wash mi face wit di cake soap" (meaning that he washes his face with cake soap‚ a Jamaican term for a detergent soap that contains bleach and that some people reportedly use to lighten their skin). In the 2011 song "Look Pon We" (featuring Russian)‚ Kartel boldy states
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1. Introduction 1.1 Background of the study The trade atmosphere today is changing more rapidly than ever before. It is characterized by increasing competition from both domestic and foreign companies‚ a brandish of mergers and acquisitions‚ and more sophisticated and demanding customers who have great expectations related to their consumption experiences. Since services are intangible‚ heterogeneous‚ and inseparable‚ it is difficult to measure service quality objectively. So the companies have
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------------------- Brand Positioning Case Study* | The choice of a university as a place to study is as much to do with emotion as it is to do with logic. Therefore the brand positioning of the University is a key driver in the choice. However‚ not many universities have actively managed their brands. Their brands have just grown rather than been shaped or managed.B2B International was commissioned by one of the UK’s largest universities to show how it could develop its brand to gain a sustainable
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homemade liquid soap is not as challenging as you may think. With just a few ingredients and a little bit of time‚ you can make your own liquid soap right in the comfort of your home. If you are looking to save some money‚ or just want a fun project to do at home‚ you can create a homemade product that works just as well as commercial-grade soaps at a fraction of the cost. You will need to spend some money upfront‚ but you can make several batches of soap with the ingredients. Bar soap works great
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BrandSense Building Brands with Sensory Experiences ™ ©2001 Harvest Consulting Group‚ LLC Harvest Consulting Group‚ LLC BrandSense™ Table of Contents Table of Contents BrandSense™ Introduction A Time for the Senses Recognition and Perception The Sense Connection The Case for Smell Putting the Senses Together BrandSense™ Cases Giving Your Brand Some BrandSense™ Quantitative Analysis: BrandSense Audit™‚ SensePlan™ Conclusion Sources Contact Us 01 02 03 04 05 08 09 11 12 13 14 15
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