THE HOTEL AND RESORT INDUSTRY HOTEL - “A building‚ edifice‚ or premises or a completely independent part thereof‚ which is used for the regular reception‚ accommodation‚ or lodging of travelers and tourists and the provision of services incidental thereof for a fee” (Department of Tourism) CLASSIFICATION OF HOTELS (by size‚ location‚ rate) Airport Hotels • Named for its proximity to major travel centers like the airport • Business travelers who prefer
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Case Study 1 Wynn Resorts LTD. Sean Brockert Palm Beach State College History 1967 complete renovation of Golden Nugget. 1989 complete renovation of Mirage. 1993 complete renovation of Treasure Island. 1998 complete renovation of Bellagio Mirage becomes part of MGM ($6.4 million) April 2005 Wynn Las Vegas resorts open. September 2006 doors open Wynn Macau. December 2007 2nd phase complete Wynn Macau. 2009 expected completion of encore Las Vegas. Internal Strengths and Weakness
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P4-Market research for market planning In this assignment I will be creating a product for Starbucks and discussing what the marketing planning processing model is and how companies uses it when marketing new products. What is marketing planning process? The marketing planning process is when a company analyse the external environment by using PESTLE and SWOT analysis and SMART objectives. PESTLE stands for: Political‚ Economic‚ Social‚ Technological‚ Legal and Environmental SWOT stands for:
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Mountain Gorilla Biological name: Gorilla beringei beringei Habitat: Currently the mountain gorillas are protected national parks in two regions of Africa. One part of the gorillas live in Bwindi Impenetrable National Park in Uganda. The other group of Gorillas are spread over three national parks in the Virungas mountain. Any left over Gorillas live in lowland rainforests or mountainside forest Population: The mountain gorillas population has gone up and down throughout the years
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If I had the opportunity to meet one person in the world for a day‚ I would want to meet Pastor Wani who works in the Nuba mountains of Sudan. The Nuba mountains are a very dangerous place for Christians now due to Sudanese government bombers. The bombers often attack churches‚ hospitals‚ schools‚ and homes; people of the Nuba mountains are constantly seeking shelter at the sound of a plane’s engine. Pastor Wani has kept his faith and hope as he strives to protect his people‚ and continue loving
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The mountain gorillas of Virunga National Park are in serious danger. There around 800 gorillas living in the world and the majority of the gorillas live in the park of Virunga. There are four mountain gorillas located in a gorilla orphanage in Virunga. These mountain gorilla species located here are the only remaining gorillas in the world. The mountain gorillas are in danger because poachers are trying to steal the remaining gorillas and sell them. They would try to kill the parents and take the
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ZARA • Brand Wheel • Zara Business model • Marketing Objective • Marketing vehicle/ Ways • 5 Learning’s from Amancio Ortega Zara – Brand Wheel Attributes Benefits Values Personality Fashionable clothes‚ Varied assortment‚ Trendy colors‚ feminine cute Fashionable Product lines for moderate costs ‚ Customer- centered business‚ Runway trends adapted for the streets Fashion – oriented women‚ Trendy in every situation‚ feeling good about looking good Fashion – friendly‚ Feminine‚ Hot and trendy
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The Pyrenees Mountains are a huge tourist attraction! It is known for the olden day scenery‚ old village houses‚ Pyrenean Mountain Dogs‚ and the Tour De France. If you travel here there are many places and things to do. It is also a great memory for your future and you can take some amazing pictures there. The pyrenees stretches from Spain to France. There are many hiking trails‚ ski lodge‚ and national parks. It is a great place for family time and a great learning experience. Many people have never
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Seaside Resort Holiday - Brighton Symbol of vacationing‚ first time when people began to travel & vacation. Resorts lined Brighton in England. The opening of the resort in Brighton extended the seaside as a resort for health and pleasure to the much larger London market‚ and the beach became a centre for upper-class pleasure and carefreeness. This trend was praised and artistically elevated by the new romantic ideal of the picturesque landscape. A seaside residence was considered as a highly
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TOPIC 1 DISCUSSION Why research is considered essential in the decision making function of management. Research may be defined as a systematic inquiry whose objective is to provide the information that will allow managerial problems to be solved. It is also seen as an activity that is often carried out by most people‚ knowingly or unknowingly in the course of their daily lives. It is a systematic inquiry whose objective is to provide the information that will allow managerial problems to be solved
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