MARKET SEGMENTATION A market is made up of people with one or more characteristics that make them to demand homogeneous product or service based on qualities of those products such as price or function. People in the same segment have similar needs and quality and therefore possess similar products and are charged similar prices‚ but they are different from other segments. Segmentation variables can be * Gender * Price * Location * Religion * Income * Interests * Size
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Question 1 Division of marketing for Kit Kat – chocolate bar‚ into geographic ‚ demographic‚ psychographic and behavioural segmentation. Geographic segmentation The market is broadly divided into Urban (cities and towns) and Rural (villages). Kit Kat caters the high urban need by making products available that too with a variety with the help of which the rural crowd can be kept attracted. Rural needs are also kept in mind and there is nothing even required for Kit Kat to make an effort to attract
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Market segmentation is an essential part in today’s business world. It is because not all customers have the same requirement and a market strategy which does not recognize this fact will result business failure. Market segmentation is the process of splitting customers‚ or potential customers within a market into different groups‚ or segments‚ within which customers have the same or similar requirements satisfied by a distinct marketing mix. Nike has been successful in market segmentation for selling
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market segmentation Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs (and/or common desires) as well as common applications for the relevant goods and services. Depending on the specific characteristics of the product‚ these subsets may be divided by criteria such as age and gender‚ or other distinctions‚ such as location or income. Marketing campaigns can then be designed and implemented to target these specific
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attract market segments. Today Coke products are sold in more than 200 countries. Pepsi is available in nearly the same number of countries43 and other cola products have entered the marketplace. To grow and increase sales in this mature market‚ Coca-Cola must either take customers away from other beverage companies or encourage existing customers to drink more cola—both challenging tasks. Part of the company’s solution pertains to its approach to new product development for different market segments
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To: Paignton Zoo From: Date: 24/01/2012 ------------------------------------------------- Subject: Market Segmentation This is a report on market segmentation and this is identifying groups of customers who will respond to marketing activity in the same way. There are five segments in market segmentation which are similar wants‚ purchasing power so this is when an older person can buy more products then a younger person and this is because‚ geographical area this is selling products depending
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KFC Marketing Segmentation: Geographic: The perfect place for KFC to do business is in the city because people are gathered there including people from the countryside. So the busiest blocks where there are people passing by 24 hours a day are KFC’s targets. Moreover‚ by positioning the store in the capital city Phnom Penh and a touristic city as Siem Reap‚ KFC can benefit from the excessive amount of labor force and a less expense on delivering raw material to each branch. Beside targeting the
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to Changi General Hospital‚ Singapore 4 3. Situation Analysis 3.1. SWOT Analysis 3.2. Target Market Segmentation 3.3. Positioning 5 - 8 5 - 6 6 - 7 7 - 8 4. Marketing Objectives 8 5. Services Marketing Audit 8 - 11 6. Recommendations 11 - 14 7. Conclusion 14 REFERENCES 25 - 30 APPENDICES 15 - 24 16 17 - 19 20 21 22 - 24 APPENDIX I APPENDIX II APPENDIX III APPENDIX IV APPENDIX V The Flower of Service Changi General Hospital SWOT Analysis News
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Target Market Example: Livescribe 2GB Pulse Smart Pen Consider the smart pen product shown in Figure 1. Figure 1. Livescribe 2GB Pulse Smart Pen. The product description from the manufacturer is presented below. Capture Everything The Pulse smart pen records audio and links it what you write. Missed something? Tap on your notes or drawings with the tip of your Pulse smart pen to hear what was said while you were writing. No Need to Lug the Laptop The Pulse smart pen automatically captures
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Segmentation in B2B Markets A White Paper by Paul Hague and Matthew Harrison of B2B International E-mail Web Blog info@b2binternational.com www.b2binternational.com www.b2binternational.com/b2b-blog/ WHAT IS MARKETING IF IT IS NOT ABOUT SEGMENTATION? CVS Pharmacy is one of the most successful drug store chains in America. What is the reason for this success? They understand their market and have approached it through segmentation and targeting. The company looked at its customer base
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