Presentation On Tata Nano - Presentation Transcript 1. Presentation On Tata Nano 2. Introduction Of Tata Nano o “ Dream-dream and dream‚ because dream gives vision‚ vision gives thoughts and finally thoughts lead to the action". Each letter of these motivational words said by India's former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata‚ Chairman of Tata group‚ who in the year 2003‚ dreamt of producing a safe‚ affordable Car for the common man. Finally after the
Premium Tata Motors Automotive industry Tata Nano
Product: TATA NANO: The world’s cheapest 4-door hatch back car. Introduction Tata Nano is a rear-engine fixed city car able to travel four adults‚ built by Tata Motors(India). Targeting primarily for the Indian market. The car has a fuel economy of around 26 kilometers per liter of petrol on the highway and around 23 kilometers per liter in the city riding conditions. It announced at the 9th annual Auto Expo on January 10‚ 2008‚ in New Delhi‚ India by TATA’s Managing director RATHAN TATA. The Nano
Premium Automobile Tire Steering
reasons for Tata Motors to enter the global ultra-low-cost car market? Tata Motors is one of the India’s largest automobile makers where manufactures cheap vehicles. A firm can reach a superior percentage of profit by supply an identical goods or service at a lower cost (Grant‚ 2010). It is to believed that Tata Motors choose to enter global market in low cost market is because in lower medium and low incomes population is more where this can win in volume as well as sales. This enable Tata Motors
Premium Tata Motors Southeast Asia Tata Nano
Ansoff Matrix: Market penetration: Harley-Davidson can use some international marketing techniques like advertising `in existing market like U.S‚ U.K and other countries like Japan. As it has a very good brand name it’s easy to hold their competitor market share which provides more customer benefits. Market penetration can be a good choice where mostly in U.S where competition is very high. They can expand and increase the sales by providing a good customer satisfaction not only in U
Premium Marketing Strategic management Developing country
INDEX 1.0 INTRODUCTION 2.0 MAIN REASONS FOR TATA TO ENTER GLOBAL ULTRA LOW COST MARKET 2.1 MARKET DISTRIBUTION PIE CHART 3.0 What are the competitive advantages that TATA Motors will enjoy with their NANO in emerging markets 3.1 RESEARCH AND DEVELOPMENT 3.2 Acquisitions‚ Mergers & Expansions. 3.3 ORGANISATION LOCATION 4.0 WHICH SCREENING CRITERIA WOULD YOU SUGGEST FOR TATA NANO’S IMS PROCESS 4.1 POLITICAL 4.2 ECONOMIC 4.3 SOCIAL
Premium Tata Motors Tata Nano
Tata Nano Case Analysis Ratan Tata‚ chairman of Tata Motors Ltd.‚ hoped to raise the status of Middle class families in India by offering the Tata Nano. Expectations were increasing amongst the customers regarding the product features and its efficiency. Competitors were eagerly waiting for its arrival to find out what they were going to be up against. It had strong and convincing features and was actually a good product. Unfortunately there were too many strategic marketing problems that kept it
Premium Tata Nano Tata Motors Automobile industry in India
Fundamentals Lecturer: Lucy Miller MARKETING PLAN TOPIC: THE TATA NANO Group 2: Chun Fai Wong (Karson) WOCHD1201 Wei-Hsiang Liang (Jasper) LIWJD1201 Zongxi Yao (Jonathan) YAZOD1101 Feng Wenye (Emma) FEWFD1102 Zhao Jiajun ZHJPD1201 ! Executive Summary The following report is to analyze the marketing plan for the Tata Nano in India. Tata Nano is a city car produced by Tata motors. It was designed to be the smallest‚ cheapest car in India‚ and also one of the lowest powered‚ which is aimed to be
Premium Tata Nano Tata Motors
Comparative Issues on International Management Tata “Nano”: The People’s Car INTRODUCTION The Indian company called Tata Motors manufactures the cheapest car in the world (Said‚ 2012). This caught the attention of the consumers in India especially those that earned an average income in the country. This four-wheeled drive vehicle replaces the motorcycle and scooters due to its safety and convenience. India’s "People’s Car" will be a "safe‚ affordable‚ all weather
Premium Tata Nano Tata Motors Tata Indica
Market Penetration What Does Market Penetration Mean? A measure of the amount of sales or adoption of a product or service compared to the total theoretical market for that product or service. The amount of sales or adoption can be an individual company’s sale or industry while the theoretical market can be the total population or an estimate of total potential consumers for the product. Investopedia explains Market Penetration For example‚ if there are 300 million people in a country and
Premium Mobile phone Cellular network
Submitted on the Technology of “Tata Nano Car” As Part of the Course Managing Technology for Competitiveness PREPARED BY Choidup Dorji (113378) Wangmo Chador (113377) Pishenbay Adilbaevich Umirbekov (113417) Nipu Kumar Nath (112889) Christian Riisager (112846) 1 Executive Summary The study of Tata Nano car technology has demonstrated the fact that how a technological revolution has taken place in Automobile sector by the introduction of Tata Nano car in the market. It is 2 feet shorter than
Premium Tata Motors Tata Nano Ford Motor Company