Situational analysis: Internal analysis: Assessment of the firm’s promotional organization and capabilities: The firm is new to the market. So in Ansoff Matrix it comes to be EXISTING PRODUCT/ EXISTING MARKET ( well it would be in actual situation). Since its a new product segment of cholesterol free ghee it can be considered as NEW PRODUCT/ EXISTING MARKET ( in our assumed situation).We are working upon moderate and less risk situations. So the prime focus would be to pay more emphasis on the
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The Intensive strategies consist of three types of strategies market penetration‚ market development and product development. Intensive strategies purpose is to make intensive efforts to improve a firm s’ competitive position with existing products. Market penetration strategy seeks to increase market share of existing products or services in existing market. In market development‚ marketers introduce existing products into new geographic areas. Product development is a strategy in which companies
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Eurotunnel vs. the Ferries Case Analysis Marketing Problem: The main problem faced by Eurotunnel’s senior management is that they have not developed a competitive pricing strategy to increase its passenger and freight travel market share. Case Solution: Eurotunnel should use a market-penetration pricing strategy at all times to gain freight customers. It should use a market-penetration pricing strategy during non-peak periods and a premium pricing strategy during peak periods with passenger
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Comparison of penetration testing tools for web applications Frank van der Loo Supervisor: Erik Poll Research number: 653 Student number: 0314005 August 15‚ 2011 Executive summary Testing the security of web applications with automated penetration testing tools produces relatively quick and easy results. However there are a lot of such tools‚ both commercial and free. In this thesis a selection of such tools are tested against a number of dierent test cases to compare the tools
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Sales Unit 1 E-commerce Sales Penetration Test Plan Tom Moccia IT542 Dr. Matthew North Kaplan University March 19‚ 2013 Table of Contents Scope 3 Goals and Objectives 4 Tasks 4 Reporting 7 Schedule 9 Unanswered Questions 10 Authorization Letter 11 References 13 Scope This Vulnerability and Penetration Test Plan is designed specifically for E-commerce Sales and
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Market Penetration and Acquisition Strategies for Emerging Economies Klaus E. Meyer Professor of Business Administration Box 218‚ University of Reading Business School Whiteknights‚ Reading‚ Berkshire‚ RG6 6AA‚ UK km.cees@cbs.dk Yen Thi Thu Tran PhD Student Copenhagen Business School Kilevej 14 A‚ 6.‚ 2000 Frederiksberg‚ Denmark yttt.ivs@cbs.dk This version: 25 January‚ 2006 Please refer to the published version of this paper when citing: Meyer‚ Klaus E. & Tran‚ Yen Thi Thu (2006): Market
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7838590282 Rural market- opportunities- “India lives in her villages”‚ a maxim attributed to Mahatma Gandhi‚ rings true when we see rural India retaining its old domination of the national population and economy in its 627000 villages‚ even after six decades of a development model that cherishes urbanization and industrialization. Close to 69% of Indians—743 million people or 138 million households—live in rural areas‚ generating 56% of the national income. With urban markets showing signs of saturation
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Social Penetration Theory The Social Penetration Theory is an explanation by two communication theorists‚ Irwin Altman and Dalmas Taylor. This theory attempts to explain how relational closeness develops. Since we all have hundreds of different relationships‚ with thousands of different people during our lifetime‚ it is an important theory to study and understand. The Social Penetration Theory can be compared to an onion. The comparison stems from the idea that an onion has many layers
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Internet penetration in Malaysia has increased steadily in the past 10 years‚ either through computers or mobile phones. Internet penetration refers to the percent of the population using the internet. It clearly means the number of people in Malaysia that have been using the internet since the internet was introduced to Malaysia in 1995. From that point on the internet usage of Malaysians has increased rapidly since 1995. Internet penetration in Malaysia has been divided into two groups. That is
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3.5.5 VLF–EM Depth of Penetration The question now how deep electromagnetic waves penetrate into the ground and the resolution as a function of depth is of prime importance in EM surveying. In an isotropic resistive medium‚ EM waves would travel virtually indefinitely. However‚ in the real world‚ where surface conductivities are significant‚ the depth of penetration is often very limited. Theoretically‚ the maximum penetration depth at which an EM plane wave has been attenuated to e-1 (or 37%) relative
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