All such food is categorized as fast food which can be prepared and served quickly. Restaurants and kiosks provide fast food with precooked or preheated ingredients and usually served at a packaged form (Pollan‚ 2009). In the beginning‚ American hamburger and fries was considered as the traditional fast food but now the field has been widely diversified and food like pizzas‚ fish and chips‚ burgers from McDonalds and Kentucky Fried Chicken etc. are all considered fast food. Fast food market has shown
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1505093‚ 1371690 Programme of Study: MSc International Business Module: Country Manager Assignment Title: Market Entry & Regional Development Plan Date and Time of Submission: 04/03/2015 Introduction In the business simulation‚ our toothpaste company will decide which South American countries we are going to enter. In order to make the right decision and use good business strategies‚ our first step is to analyze the country background‚ different business ratios and compare them with each other
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Food industry Introduction Food industry is a continuously on demand industry that people are always needed and want. Some economists and analysts claim that food industry is one of the most proofs to economic slowdown. This makes this industry a resilient‚ reliable and profitable industry. The products and foods that are part of the booming industry includes‚ confectioneries‚ health products‚ biscuits‚ kids foods‚ animal foods‚ crackers‚ bakeries‚ cakes‚ vegetables etc. The wide range of products
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have influence on fast food 2 3 Analyzing cultural elements influence 3 3.1 Languages 3 3.2 Eating habits 4 3.3 Customs 5 3.3.1 Religions 5 3.3.2 Traditional festivals 6 4 Marketing strategies for influences of cultural elements 7 4.1 Respecting culture 7 4.2 Using culture 7 5 Conclusions 9 Reference 10 Bibliography 11 List of illustrations Figure1 Elements of culture………………………………………………………….2 Chart 1 Why Chinese Consumers Choose Western-Style Fast Food Restaurants‚ 2001
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Fast food restaurantA fast food restaurant‚ also known as a quick service restaurant (QSR) within the industry itself‚ is a specific type of restaurant characterized both by its fast food cuisine and by minimal table service. Food served in fast food restaurants typically caters to a "meat-sweet diet" and is offered from a limited menu; is cooked in bulk in advance and kept hot; is finished and packaged to order; and is usually available ready to take away‚ though seating may be provided. Fast food
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Apple’s market entry into India As one of the so-called BRIC nations‚ India belongs to one of the fastest growing economies in the world. With almost one billion inhabitants and an increasingly wealthy middle class‚ the country has been showing growing importance in the cell phone market. The increasing demand for both‚ low-cost and high-end cell phones underlines the fact that India has become the fastest growing mobile and telecommunication market in the world. Logically‚ the country represented
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Today‚ many people eat fast food instead of home made food. The reason is that fast food is fast‚ cheap and convenient. However‚ at the same time‚ fast food is contributing to a big social problem in the U.S.‚ which is obesity‚ and recently some people are beginning to sue the fast food companies for causing their obesity. Should the fast food companies have responsibility for American’s obesity? My answer for this argument is "No". I think that whether people eat fast food or not is an individual
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Foreign fast food has entered Chinese life since 1980s‚ particularly in McDonald’s and KFC‚ they made a big success in Chinese market. They are affecting our living habits‚ converting our understanding of traditional beliefs on diet. To a great extent‚ it has become a powerful rival to Chinese traditional food culture. At the same time‚ foreign fast food has endangered people’ health but it has made great contributions to Chinese marketing strategies. There are three consequences that the fast food
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blaming the fast food industry. Teenagers have filed lawsuits blaming McDonald’s for their health problems‚ and a public health group in California has asked the governor to declare childhood obesity a state of emergency. But parents—not the fast food companies‚ not the government--are in the best position to fight the epidemic of overweight children. Parents are responsible for teaching kids healthy eating and exercise habits. Parents are to blame if they let kids eat unhealthy foods and sit in
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A fast Way to A Fast Food Case 2 Chapter 19 Created by : 1. Al Farid Mustofa 2. Ikhwan Bayu Adhi Setiawan 3. Jet Nendra 4. Muhammad Ibrahim 5. Nadya Oktaviani BAKRIE UNIVERSITY MANAGEMENT 2012 A Fast Way to A Fast Food According to a recent survey‚ the UK is particularly fond of fast food. Many people turn to fast food as it is quick‚ convenient‚ and relatively cheap even though there are many concerns over public health and obesity. With a large number of fast food
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