Dove Final Presentation - Presentation Transcript 1. UNILEVER’S “REAL BEAUTY” CAMPAIGN FOR DOVE Crafted by: 2. BASIC OUTLINE o INTRODUCTION o CASE SUMMARY o REASONS o MARKETING STRATEGY o SWOT ANALYSIS o ACHIEVEMENTS o RECOMMENDATIONS o OUR LEARNINGS 3. INTRODUCTION o UNILEVER --- An Anglo-Dutch company o Established in 1930 with the merger of Lever Brothers and Margarine Union . o Formed two separate entities: o 1) Unilever Plc‚ London o 2) Unilever NV‚ Rotterdam
Free Unilever Marketing
Dove: Evolution of a brand Case write up Sources: Dove: Evolution of a brand‚ Harvard Business School case 9-508-047‚ 2008; Dove`s big ideal: from real curves to growth curves‚ 2009 (IPA); Social Media‚ Harvard Business School case 9-510-095‚ 2011 Question 1: How did Dove`s brand positioning change from the mid 2000`s? Functional era Prior to the establishment of Dove as a Masterbrand in February 2000‚ the brand was positioned differentiated in the health and beauty sector. The brand
Premium Marketing Advertising Communication
structuring advice on products and services: Dove shampoo Responding to new competitive conditions in its business environment‚ Unilever corporation has evolved into one of the foremost transnational companies and began to penetrate the home and personal market (Boone and Van Den Vosch‚ 1996; Maljers‚ 1992). With the marketing leverage and established brand name of Unilever‚ Dove became a success story shortly after its launch. The accomplishment of Dove has largely been built on Unilever’s ability
Premium Hairdressing Hair care Marketing
Mars Dove Chocolate Brand Audit IMC 613 Brand Equity Management Chocolate is one of America’s favorite treats‚ and companies like Hershey’s‚ Ghirardelli and Dove‚ have captured consumers minds‚ body and emotions with delicious tasting chocolates for more than 100 years. After examining three brands in Dove’s competitive set- Hershey’s‚ Ghirardelli and Unilever Dove- it became obvious that the Dove Chocolate brand has an unfavorable brand association with Unilever Dove soap and does not resonate
Premium Chocolate Brand
SAKSHI GUPTA Selection Of The Product The Product chosen by me is Dove Company is Hindustan Unilever Limited (HUL) Company Profile HUL is India’s largest FMCG Company with a span of over 75 years. Having 35 brands spanning 20 distinct categories such as soaps‚ shampoos‚ detergents‚ cosmetics‚ toothpastes‚ skin care‚ deodorants‚ tea‚ coffee‚ ice cream‚ packaged foods and water purifiers‚ the Company is a part of the daily life of millions of consumers across India. Over 16‚000 employees
Premium Marketing
Janice Angelica Ms Padilla AP Language 25 August 2013 SOAP: MLK “I Have a Dream” speech Martin Luther King’s speech was not nearly a “cry” but a declaration to the change he wanted to see within the United States. In his speech‚ he speaks of his dreams where both white and black citizens can get along without the barricade of “prejudice”. He speaks of states that continue to accept slavery such as Mississippi‚ Alabama‚ Georgia‚ and Louisiana. His subject is slavery‚ but he also talks
Premium United States Martin Luther King, Jr. Abraham Lincoln
[pic] Background Dove soap was launched in the United States in 1957 as a non-irritating skin cleaner for treatment use on burn and wounds during World War II under‚ the one of the largest consumer products companies in the world‚ Unilever. The basic Dove bar was reformulated as a beauty soap bar with one-fourth cleansing cream. It was the first beauty soap to use mild plus moisturizing cream to avoid the drying skin. |Time line |History of Dove
Premium Advertising Brand Marketing
Dove Dove Soaps Dove Hair Care Dove Body Lotion Dove Deodorants Dove Face Care Dove Hand Wash History Dove 50 years ago‚ it was a beauty bar offering a revolutionary new formula containing 1/4 cleansing cream. It
Premium Unilever Mathematics Beauty
SOAP INTRODUCTION * SOAP stands for Simple Object Access Protocol * SOAP is a communication protocol * SOAP is for communication between applications * SOAP is a format for sending messages * SOAP communicates via Internet * SOAP is platform independent * SOAP is language independent * SOAP is based on XML * SOAP is simple and extensible * SOAP allows you to get around firewalls * SOAP is a W3C recommendation SOAP‚ originally defined as Simple Object
Premium XML OSI model Internet Protocol Suite
Innovations * PEST Analysis * References The Product “In 1957‚ the Dove Beauty Bar was introduced in the US. It promised women that it wouldn’t dry their skin the way soap did. Women tried it. And it didn’t. Thus began a very trusting and lasting relationship between the brand and its users.” ( www.unilever.com.ph/brands/personalcarebrands/dove.aspx) This product of Unilever Global Company is used to replace soap in taking care of women’s
Premium Unilever Strategic management Marketing