IMC Evaluation of BMW Print-ad and Commercial In my IMC of a BMW Print-ad and commercial‚ I will be analyzing the message‚ communication strategy‚ and marketing strategy of the company and how the two ads are similar and different. The message section will be answering the question “what is communicated by BMW?”‚ while communication strategy and marketing strategy will be answering the “how” and “why” questions of the message. I will be writing about each ad separately and explaining
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PLAN PRESENTED BY DEBORAH FOR THE IMC PROJECT Executive Summary Company Background * BMW * History of Mini – Timeline * Marketing Mix – Past & Now Corporate/Brand and Buyer Behavior Analyses * Brand Elements (Brand Name‚ URL‚ Logo‚ Tagline) * CBBE (Consumer-based Brand Equity Pyramid) * Brand knowledge (Awareness Pyramid‚ TOM [Top of Mind]& Recognition< awareness & Reference Matrix) * Factors Influencing Consumer Behaviour * Types of Buying Decision
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IMC report: Dove winning in China Intro to Advertising (MKTG1294) Nguyen Trung Kien (3425426) Group 1 In 2010 Dove faced a serious crisis in Chinese market. Dove’s sales declined rapidly‚ while its main competitor‚ Olay‚ grew. Comparing to other top five shower gel brand Dove had a tiny 2% market share. Dove was expensive and not well distributed. In addition Chinese women considered Dove to be worse then Olay. So it is rational for Dove to withdraw from Chinese market. However they decided
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MARKETING COMMUNICATION IMC AUDIT REPORT FOR HONDA AIRBLADE EXECUTIVE SUMMARY Honda is considered one of the most successful brands among motorbike manufacturers in Vietnam‚ since its first establishment in 1998. This brand has sold over 2.03 million motorbikes domestically and extended their market into our neighbors‚ such as Cambodia and Laos. Under the great potential demand for scooter in Vietnam‚ Honda successfully launched the first sporty scooter series named Air Blade to Vietnamese
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Integrated Marketing Communications | By Mark LLanos | Advertising and Public Relations | | Executive Summary Best known for their “Just do it” branding‚ Nike was founded in 1955 by an athlete named Phil Knight who ran track for Bill Bowerman. Originally starting as a footwear distributor for a company known today as “ASICS”‚ the founders of the company decided to take a different approach to their business. When they launched their Nike line‚ they realized that having an athlete endorse
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Industry Background The automotive industry in Canada is currently the ninth largest auto producer in the world‚ and is the biggest contributor for Canada’s GDP. Over 550‚000 jobs in Canada are formed from the $19.4 billion dollar industry. Automotive vehicles are a necessary part of most individual’s lives‚ and are used for work or/and pleasure. Vehicle assemblers in Canada are highly competitive and account for 3.7% of the world total population. With roughly 68.6 million units and a surplus
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Role of Communication in Today’s Bangladesh Media From the very beginning‚ there is a strong relationship between communication and media. Actually‚ it is more appropriate to say that they contrast each other. If we talk about today’s media in Bangladesh‚ then definitely we should talk about the social media and Internet. Nowadays‚ these both terms are common in Bangladeshi media and considered as new processes of the communication. Social media includes social networking sites‚ discussion forums
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Communication Barriers and the Role of Social Media Communication as defined by Robbins‚ DeCenzo and Coulter (2013) is the “transfer of understanding and meaning from one person to another” (pg 328). Barrier‚ as defined by the Merriam Webster dictionary is “a natural formation or structure that prevents or hinders movement or action”. Thus‚ communication barriers are obstacles that prevent information from being communicated effectively. In our current workforce‚ communication is single handedly
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NM2203 Social Media in Communication Management Lecture 1: Introduction to Social Media! Dr. Tracy Loh 14 Aug 2014 Today’s Lecture ✤ Module overview! ✤ Assignments/grading criteria! ✤ Group project! ✤ Introduction to social media Social Media in Communication Management Communication Management Advertising Public Relations Course Description ✤ Focus is on the dynamics and management of social media in relation to communication management i.e
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Relationship between Social Media and In-Person Communications A Student Green Grass University Abstract Today people are more connected than ever‚ the internet and social media have opened Pandora’s box for interpersonal communications. It is hard to imagine our lives before the internet and cell phones. If we take a moment to really think about how we communicate today‚ most of us would immediately think of our preferred type of social media or our cell phone. Social media is a phenomenon
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