Marketing Communication of Pepsi & Coca Cola in Pakistan! Muhammad Kashif Omer Malik 840310-P655 E-mail: m_04119_omer@hotmail.com Tutor: Leif Linnskog Date: 01 Sep 2008 Marketing Communication of Pepsi & Coca Cola in Pakistan 2008 Extracts Date Author 01 September 2008 Muhammad Kashif Omer Malik Qilah Lachman Sing‚ Ravi Road‚ Lahore‚ Pakistan. m_04119_omer@hotmail.com +923214912558 Master level thesis in Business Administration (15 ECTS) Marketing Communication of Pepsi and Coca Cola in Pakistan
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You’re the security chief at a manufacturing company that makes small metal hand tools. The plant employs roughly one hundred people. Management has told you that many tools have disappeared. According to company records‚ the plant produces approximately fifty thousand per day‚ but far fewer are actually being shipped out. After double-checking the figures to ensure their accuracy‚ you have concluded that pilferage is the only possible explanation. A meal detector positioned at the employee exit
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This thesis is an extensive research on the marketing‚ and financial strategies of the PepsiCo international. It covers an extensive survey and depict all graphs‚ fact and figures of the company. It begins with the introduction of soft drink industry and introduction of the PepsiCo international followed by it’s history. It covers some of the major strategies adopted by Pepsi. The thesis also takes about how Pepsi is doing all over the world and in India.
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Ethical 1 Is it ethical for a manufacturing company that wishes not to be identified as the sponsor of a mail survey to invent the name of a fictitious research company and print the name on the letterhead paper used for the survey? I do not think it is ethical for a manufacturing company to invent a fictitious research company. I think 3 things that are not good can come from it. The first thing is the manufacturing company might not have the expertise in surveys. Second is there a point to the
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offers the world’s largest portfolio of billion-dollar food and beverage brands‚ including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker‚ Tropicana‚ Gatorade‚ Frito-Lay‚ and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion‚ PepsiCo’s people are united by our unique commitment to sustainable growth by
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SUMMARY American companies want to reach the level of Japanese companies on business success. Japan has its own style of management‚ consisting of four main points. From America is the political pressure on Japan to more imports of goods and investing money in American industry. The result is a clash of two styles of managements. PROBLEM Difficulties in applying Japanese management techniques to the American employees. CAST OF CHARACTERS a. CEO 2M Mr.Yoshi Hajima b. Japanese model of management
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Consumer Preference Coca Cola versus Pepsi-Cola By Abdul Munam Jamil Paracha‚ Muhammad Waqas‚ Ali Raza Khan & Sohaib Ahmad University of Lahore‚ Pakistan. Abstract - This study is conducted between two global giants Coca Cola & Pepsi-cola. This research paper is basically a comparative study of two well known competitors in beverage industry of Pakistan which are Pepsi Cola & Coca Cola. The primary purpose of this paper is to find out which company is leading the market. This research
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PEPSI COLA PAKISTAN: FRANCHISING & PRODUCT LINE MANAGEMENT 1 op yo In July 1991‚ Irfan Mustafa faced several dilemmas. As West Asia area vice president and chief executive officer of Pepsi Cola Pakistan Incorporated (PCI)‚ Mustafa was charged with developing a strategy to grow share and profitability across PCI sales but focusing particularly on 7-Up. Pepsi Cola International had shifted focus to its global brands and‚ since acquiring 7Up International in 1986‚ had withdrawn all marketing
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unprofitable in 2004‚ Hilton Manufacturing Company did realize a profit of $158‚000 for the first half of the year by keeping it in production. By keeping product 103 in production‚ Hilton Manufacturing Company was able to spread out its fixed costs over three products instead of just two. Furthermore‚ dropping product 103 or any of the products for that matter would not have necessarily translated into increased sales for the other two products because the Hilton Manufacturing Company’s market share remained
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PART 1 (P1‚ M1‚ D1‚ P2) COCA-COLA COMPANY. (P1) Marketing Techniques of Coca-Cola Company. 1. Growth Strategies. Market penetration: Market penetration is a group of customers who may purchase a product. Coca - Cola is 98 % of the world population known as a beverage product of Coca - Cola Promise “beneficial and enjoyable for all those who are serving us”‚ as “fresh” market motto: “our customers around
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