Private label products or services are typically those manufactured or provided by one company for offer under another company’sbrand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting. They are often positioned as lower cost alternatives to regional‚ national or international brands‚ although recently some private label brands have been positioned as "premium" brands to compete with existing "name" brands. Richelieu Foods‚ for example
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PRIVATE LABEL BRANDS AND THEIR PERCEPTION AMONG INDIAN YOUTH Dr. Ankit Mehrotra Faculty Jaipuria Institute of Management‚ Lucknow Dr. Reeti Agarwal Faculty (Marketing)‚ Jaipuria Institute of Management‚ Lucknow Article No: 180 Year:November 2009 ISSN 0974 – 9497 Volume 3‚ Issue 4/4 Abstract: Retail and real estate are the two booming sectors of India in the present times. Retail‚ one of India’s upcoming industries‚ has presently emerged as the most dynamic and fast paced industries of recent
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Private Labels Macy’s – Bar III What categories is the label in? The label has four different categories: Women‚ Men‚ Fashion jewelry and Home. Price Points? Different categories show different price ranges‚ and in each category‚ the prices vary within the kind of product. Although‚ they are all consider middle range prices. Women – $20 to $80‚ most products are beneath the $40 to $60 price range Men – $30 to $100‚ most products are beneath the Under $50 price range Fashion
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within the private label personal care industry? HPL is a major player in private label personal care industry. Private labels hold around 19% (around $4 billion) of personal care industry (around $21.6 billion). HPL holds approximately 28% share of this private label personal care market. Even though HPL is a small player in overall private label market with the revenues of approximately $700 million compared to overall private label market of $70 billion HPL is a major player in private label personal
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Case Study – Project Proposal Case Study for Hansson Private Label‚ Inc.: Evaluating an Investment and Expansion Company profile Hansson Private Label (HPL) started in 1992‚ is the manufacturer of personal care products under the brand label of its retailers. HPL was acquired though a single investment made by Hansson for $42 million ($17million debt and $25 million equity). Revenue in 2007: $681 million HPL estimated share is 28% out of wholesale sales ($2.4 billion) from all manufactures
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A brief evaluation of Hanson Private Label (HPL) will reveal signs of an excellent‚ growing‚ and well run company. There are no danger signs within the financials of HPL. The following have seen growth with every passing year: revenue‚ current assets‚ owner’s equity‚ net working capital‚ and sales (even groceries). The following categories have grown every year with the exception of 2005‚ where a higher than usual COGS caused a dip in gross margin – 15% versus a historically high teen’s percentage:
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GRADUATE DIPLOMA FOR BUSINESS RESEARCH SKILLS August 2010 ‘To compare private-label brands and manufacturer brands for overall effectiveness for retailers’ DATE OF SUBMISSION: 6 AUG 2010 TABLE OF CONTENTS Heading Page 1) Introduction 3 2) Literature Review 4 3) Main body 7 4) Conclusion 16 5) Bibliography
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- International Marketing Consumer behavior towards private label brands: A study of Thai undergraduate students’ experience Kedyanee Tochanakarn (870724) Pongsatorn Munkunagorn (860608) Tutor: Konstantin Lampou Examiner: Ole Liljefors Date: May 30‚ 2011 Abstract Date: May 30‚ 2011 Program: MIMA – International Marketing Course name: Master Thesis (EFO 705) Title: Consumer behavior towards private label brands: A study of Thai undergraduate students‟ experience
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to Hansson Private Label‚ Inc. Tucker Hansson‚ the owner of Hansson Private Label‚ is struggling in whether to execute the $50 million investment proposed by his manufacturing team. Under this situation‚ the subject of this report is to evaluate the potential investment of expanding production capacity at Hansson Private Label (HBL) and make a recommendation to Tucker Hansson. In this report‚ I will specifically focus on analyses of the project’s free cash flows
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In this assignment we analyzed Target’s private labels. Target has both value and premium private brands. Target uses “Up & Up” for its value private label products and “Archer Farms” for its premium private label food products. The three product categories that we picked are household products‚ health products‚ and food products. The first household product that we picked is Target’s Up & Up body wash. The Up & Up’s Delicate Exfoliating Body Wash is compared to the national brand
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