the edge over regular ventures; using the latest technology will help in many different ways inside the business venture in terms of marketing‚ HR‚ management...etc. This would give us a clue why Vodafone is one of the leading companies in its industry. Michael‚ Duane and Robert(2009) stated that Vodafone was the leading mobile operator in the world‚ with over 150 million customers in over 26 countries around the world; Vodafone’s market capital is estimated at $165.7 Billion‚ making it the eleventh
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the Corporate Social Responsibility (CSR) of companies‚ and how the companies can improve their CSR profile even more. Two companies‚ one Indian and one International‚ have been chosen for the purpose of this study: * International company - Vodafone Group Ltd. * Indian Company - Kraft Foods India Ltd. (Cadbury India Ltd). Topics discussed in the project: * The History‚ Management (Board of Directors) and the Products of the respective companies have been looked into‚ to get
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COMPARATIVE OF CONSUMER SATISFACTION BETWEEN AIRTEL 1 AND VODAFONE CONSUMER A consumer is an individual who purchase or has the capacity to purchase goods and services offered for sale by marketing institutions in order to satisfy personal or household needs‚ wants or desires. According to a statement made by Mahatma Gandhi‚ ‘consumer refers to the following‚ “A consumer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an outsider
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ON (CRITICAL ANALYSIS OF VODAFONE CUSTOMER SATISFACTION SURVEY) [pic] Prepared and Presented to: Under The Guidance Of : Company’s Guide:- Faculty Guide:- Rahul Srivastava Swati Priya (Sr. Sales Manager) (Submitted in the partial fulfillment for the award of the degree of Master Of Business Administration from G.B Technical University‚ Session-2009-2011) Submitted By :- BIPIN SINGH Roll No. 0914170013 (MBA III Sem.) [pic] Sagar
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Performance management is the process of creating a work environment or setting in which people are enabled to perform to the best of their abilities. It is the main vehicle by which managers communicate what is required from employees and give feedback on how well they are achieving job goals (CIPD‚ 2009). It brings together many of the elements that make up the practice of people management‚ including in particular learning and development. Performance management establishes shared understanding
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Company Overview Vodafone Group PLC is one of the leading mobile telecommunication companies in the world. It won the third mobile license in Australia in 1992 and by 1993 it had established Vodafone Australia and began actively marketing its digital mobile services (Vodafone‚ 2011). Vodafone first launched a wireless network under the brand name “Arena” in 1993‚ while Hutchison started under the brand name “Orange” says Business Monitor International Ltd (2008). By 2009‚ Vodafone Australia and
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of the Hutch to Vodafone transition ad Storyboard of the ad: Cheeka the adorable pug had found a new kennel. So what if the colors around the little dog had changed and the young boy were missing? The mascot that advertising created shook itself vigorously‚ darted in and out of its new identity and really proclaimed to the world its new brand name which had the most effective impact on all the ads viewers. Brand: Vodafone Campaign: Transition of brand name from Hutch to Vodafone Creative Agency:
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Measuring the success of the strategy Vodafone’s sponsorship deal with Manchester United costs Vodafone £30 million over a four year period. Vodafone clearly has to evaluate the effectiveness of this partnership in terms of its own marketing objectives. It does so in four ways: • General awareness is measured through consumer research. For example‚ consumers may be asked questions such as "Did you know that Vodafone sponsors Manchester United?" • The impact of phones and accessories is measured by charting
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INTODUCTION Merger is defined as combination of two or more companies into a single company where one survives and the others lose their corporate existence. The survivor acquires all the assets as well as liabilities of the merged company or companies. Generally‚ the surviving company is the buyer‚ which retains its identity‚ and the extinguished company is the seller. Acquisition in general sense is acquiring the ownership in the property. In the context of business combinations‚ an acquisition
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Vodafone and Airtel- A study of the brand positioning of two brands from the same product category. VODAFONE Vodafone Essar‚ formerly known as Hutchison Essar is a cellular operator in India that covers 23 telecom circles in India based in Mumbai.Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. It is the second largest mobile phone operator in terms of revenue behind Bharti Airtel‚ and third largest in terms of customers. Segmentation Vodafone segments its target users by Income
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