Proposed marketing research for Jingjing Inn Name: Kefan Qian Student ID: s0205160 Executive summary The purpose of this report is to provide managers marketing strategies and methods to solve market problem. In this report‚ the market problem is ‘Jingjinag Inn’ is keeping losing market with competitor problem and interface problems. Two marketing research methods are quantitative research and qualitative research. In the qualitative research‚ we form focus groups to discuss the research
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J. Brennan‚ S. Stapleton‚ S. Townsend‚ A. Darmaninsheehan‚ A. Baxter‚ and C. Jones‚ in “Sensors for Chemical and Biological Applications”‚ ed. M. K. Ram and V. R. Bhethanabotla‚ 2010‚ Chap. 7‚ CRC Press‚ Boca Raton‚ 195. 2. A. Chaubey and B. D. Malhotra‚ Biosens. Bioelectron.‚ 2002‚ 17‚ 441. 3. M. Mehrvar and M. Abdi‚ Anal. Sci.‚ 2004‚ 20‚ 1113. 4. Y. Wang and Y. Hasebe‚ Anal. Sci.‚ 2011‚ 27‚ 401. 5. M. Liu‚ Y. Wen‚ J. Xu‚ H. He‚ D. Li‚ R. Yue‚ and G. Liu‚ Anal. Sci.‚ 2011‚ 27‚ 477. 6. H. Takaoka
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Kevin L. (2003)‚ Strategic Brand Management: Building‚ Measuring‚ and Managing Brand Equity (Second ed). Upper Saddle River‚ NJ: Prentice Hall. Keller‚ Kevin Lane (2001)‚ “Building Customer-based Brand Equity‚” Marketing Management‚ 10(2)‚ 14-19. Malhotra‚ Naresh (1996)‚ Marketing Research (2nd ed). Upper Saddle River‚ NJ: Prentice Hall. Randall‚ Taylor‚ Karl Ulrich‚ and David Reibstein (1998)‚ “Brand equity and vertical product line extent‚” Marketing Science‚ 17 (4)‚ 356-79 24 pages. Reynolds‚ Thomas
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Bibliography: * Website : http://smallbizbee.com http://www.pierobon.org/export/ch2/why.htm http://www.thecmosite.com @ResearchInfo.com MarketingProfs.com wiki.answers.com Book: Marketing Research: An Applied Orientation – Naresh K. Malhotra‚ 5 th Edition‚ 2008‚ Prentice-Hall ‚ USA. Essentials of Marketing Research – William G. Zikmund & Berry J. Babin‚ 3rd Edition‚ 2007‚ Thomson ‚ USA.
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Industry Profile: Company profile: HCL Enterprise is a garage startup founded in the year 1976. It started as Microcomp and used brand name Televista for selling calculators. Shiv Nadar along with his ex DCM employees Ajai Chowdhry‚ Arjun Malhotra‚ Subhash Arora‚ Yogesh Vaidya‚ S. Raman‚ Mahendra Pratap and DS Puri started the enterprising venture. Group Companies: HCL AXON HCL Technologies HCL Info systems HCL Security HCL ISD HCL InfiNet Ltd HCL BPO HCL Online Store
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1. Describe how Robin Hood developed his initial strategy for competing with the sheriff of Nottingham and discuss how he implemented it. Critique this approach. The original problem definition of high taxation that faced the people gave way for a new market which was stormed by Robin Hood. Seemingly an unlawful act‚ his mission was to “steal from the rich‚ and give to the poor”. As he entered the market‚ he was faced with rivalry of the prince and the sheriff. Robin Hood and his band of Merry men
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INDIAN INSURANCE INDUSTRY Size of the Industry | Fifth largest life insurance market with US$ 41-billion. According to IRDA‚ the insurers in the year 2009-2010 sold 10.55 million new policies with LIC selling 8.52 million and private companies 2.03 million policies | Geographical distribution | Delhi‚ Mumbai‚ Karnataka‚ Hyderabad‚ Pune‚ Banglore‚ Uttar Pradesh and all the major cities of India | Output per annum | Indian Insurance Industry is one of the booming Industries of the economy
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Sport is one of the purest forms of combat. This world‚ which rewards toil and sweat‚ and designs true devotion and discipline to a cause‚ is far removed from the murky labyrinth that is politics. If politics is flighty‚ sport is downright earthy‚ basic. However‚ our political heavyweights bound the chasm between the two fields with aplomb. Therein lies the mystery. After all‚ why would a high-flying politician choose to link himself with low-profile sports like kabaddi‚ hockey or table tennis? Turns
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Can Cricket Cause Crises….? Hi my name is Charan. I would like to have a Justifying answer for the question posed above in simple 6 minutes. Why Cricket…??? Big numbers: BCCI currently has highest income of any national cricket board‚ with revenue of 868crores.BCCI had registered a profit of 382.36crores for 2011-12’.BCCI keeping its reputation of being India’s richest sporting body intact‚ BCCI has paid taxes to the tune of 250crore. Costly rights: The global media rights
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Should Lypsa Diamonds relocate its factory from Mumbai to Surat? Candidate name: Sahil Patel Candidate number: 002151-041 Word Count: 1976 RESEARCH PROPOSAL RESEARCH QUESTION To evaluate if Patel Diamonds should relocate its factory from Mumbai to Surat. RATIONALE FOR STUDY Patel Diamonds is one of the largest retailers of diamonds
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