Ozge Deniz Aydogan MANGO Mango is a Fashion Brand Textile Company which was founded on 1984 in Cataluña‚ Barcelona – Spain by the Turkish “İsak Andic Ermay” who born & grew up in Istanbul and who immigrated from Turkey to Spain with his family when he was only 14 years old. In only a short period of 26 years he made his brand spread in 100 countries with 1.700 storesAnd approximately 2 million euros of profits. Nearly all his dreams came true
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A PROJECT REPORT ON “MANGO AS AN APPAREL MANUFACTURING BRAND” Submitted to: Submitted by: Dr.Indu Gupta Ranjeeta Nongthombam PGFD-II ACKNOWLEDGEMENT First of all‚ I would like to thank the Almighty for
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RED MANGO Current Marketing Strategy As a private company‚ Red Mango ’s current strategy can only be ascertained by analyzing its corporate communications‚ its past and current business moves‚ and media reports. The company appears poised to become the next "hot franchise." There has been open speculation about an eventual initial public offering of stock‚ with The New York Times describing a stock offering as "seemingly inevitable." Red Mango continues to expand in greater Los Angeles
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airlines operating within the country‚ on 15 November 2006 funded by SAA the emerging of Mango airlines took place. Tickets sales for the airline were sold out for almost a month‚ the prices of air tickets were either the same or cheaper than any other mode of transport within the country. This boosted consumer confidence and the other airlines weren’t able to compete with Mango’s reduced prices. Mango’s marketing strategies were of international standard and were well thought before they officially
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INTRODUCTION TO MANGO INTRODUCTION TO SPAIN Apparel industry Population Statistics 3 4 4 4 BRANDS BY MANGO H.E. by MANGO TOUCH 5 5 5 STATISTICS FOR MANGO COMPANY Turnover Employees and nonfinancial company data MANGO’s existence map 5 5 6 8 MANGO COMPETITORS H&M Blanco Zara Big players market share in Spain 8 8 8 9 9 STRUCTURE-CONDUCT‚ PERFORMANCE MODEL Nature of product: Type of competition: 10 10 11 Barriers to entry: 11 PORTER’S ‘FIVE FORCES’ Bargaining
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Mango is one of the oldest trees cultivated proven by writings that are over 4‚000 years old from India6. Its common name is Mango and its scientific name is the Mangifera indica L3. Mangos started growing in east India‚ Burma and the Andaman Islands bordering the Bay of Bengal4. People believe it was the Buddhist monks who brought the fruit to Malaysia and eastern Asia‚ as legend has it Buddha‚ the prince of India over 2‚500 years ago‚ found peace and tranquility in a mango grove4. Traders and merchants
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One theme that was represented in the book‚"The Bite of The Mango‚" by Mariatu Kamara and Susan McClelland is surival. In the story a girl named Mariatu is walking around in the woods‚ when all of a sudden gets ambushed by a group of rebels. She gets beat up and cut‚ and falls to the ground. A man sees her and runs tward her. "The man bent down and picked up a mango(Kamara and McClelland pp.48). He passed it to me‚ and when I didn’t raise my arms to receive the fruit‚ he looked down and saw
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Hopes & dreams Away From Mango Street Having read the book The House on Mango Street by Sandra Cisneros‚ is a book of a young girl named Esperanza who lived in a unfortunate environment. Esperanza always Dreams of owning a beautiful house‚ one she wouldn’t be ashamed of‚ one away from Mango Street. Esperanza knew the lifestyle that most women on Mango Street had‚ a lifestyle she didn’t want to live. Esperanza grows older and starts to realize she has been delusional and becomes disappointed
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Throughout Mariatu’s story in the book‚ The Bite of the Mango by Mariatu Kamara and Susan McClelland‚ there is a constant reappearance of the mango fruit. The title of the book is very important and very relevant to Mariatu’s life. The importance of the title is evident through the one remarkable initiative‚ the mango. Winner of a Red Maple in 2009‚ the title “Bite of the Mango” is a very appropriate title for this book. As it is obvious‚ Mariatu is a victim of survival for which she must endure
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The mango is a fleshy stone fruit belonging to the genus Mangifera‚ consisting of numerous tropical fruiting trees in the flowering plant family Anacardiaceae. The mango is native to South Asia‚ from where it has been distributed worldwide to become one of the most cultivated fruits in the tropics. While other Mangifera species (e.g. horse mango‚ M. foetida) are also grown on a more localized basis‚ Mangifera indica – the ’common mango’ or ’Indian mango’ – is the only mango tree commonly cultivated
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