finished products sold at the store take only about two weeks. d. Brand equity which is valuable to consumers 2. Substitutes: MODERATE a. Buyer propensity to substitute is high with several competitors to choose from (H&M‚ Uniqlo‚ MANGO‚ and many other fast-fashion brands) b. Low buyer switching costs and easily substitutable where a customer can walk into its neighbouring store instead of Zara c. Zara has gained substantial customer loyalty which has more visits per year than its competitor‘s
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Ozge Deniz Aydogan MANGO Mango is a Fashion Brand Textile Company which was founded on 1984 in Cataluña‚ Barcelona – Spain by the Turkish “İsak Andic Ermay” who born & grew up in Istanbul and who immigrated from Turkey to Spain with his family when he was only 14 years old. In only a short period of 26 years he made his brand spread in 100 countries with 1.700 storesAnd approximately 2 million euros of profits. Nearly all his dreams came true
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Nguyen Phuong Anh CO14 LCFS SWOT Analysis Name Strengths Weaknesses Opportunities Threats Canifa Available price for most of the population in Hanoi Availability products for almost all major categories of consumers (oriented for families) Large categories of elections in color. Good location Untrendy products Monotonous types of products Focus only on one market (Hanoi-VietNam) Untrained personnel/staff uncomfortable parking introduce more trendy& fashionable products Diversify
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(a) Products:- (i) Bombay Rayon Fashions Ltd.- Fabrics‚ Apparel‚ retail‚ Trims(buttons)‚ Yarns. (i) Competitor Company 1-Mandhana Industries Limited: The company produces/offers fabrics‚ which includes cotton and cotton blends with Lycra‚ bamboos‚ flax‚ viscose‚ modal‚ and polyester clothing. It also offers yarn dyed shirts (and specialized finished fabrics‚ such as ETI)‚ mosquito repellants‚ water and oil repellant‚ Ultra violet protected‚ anti-bacterial‚ stain free Takara finish and other quick
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earners. South African Airways (SAA) was the recognized and deemed as the loyal carrier for air travelling passengers. Prior to 2006 there were three low cost airlines operating within the country‚ on 15 November 2006 funded by SAA the emerging of Mango airlines took place. Tickets sales for the airline were sold out for almost a month‚ the prices of air tickets were either the same or cheaper than any other mode of transport within the country. This boosted consumer confidence and the other airlines
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A PROJECT REPORT ON “MANGO AS AN APPAREL MANUFACTURING BRAND” Submitted to: Submitted by: Dr.Indu Gupta Ranjeeta Nongthombam PGFD-II ACKNOWLEDGEMENT First of all‚ I would like to thank the Almighty for
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INTRODUCTION TO MANGO INTRODUCTION TO SPAIN Apparel industry Population Statistics 3 4 4 4 BRANDS BY MANGO H.E. by MANGO TOUCH 5 5 5 STATISTICS FOR MANGO COMPANY Turnover Employees and nonfinancial company data MANGO’s existence map 5 5 6 8 MANGO COMPETITORS H&M Blanco Zara Big players market share in Spain 8 8 8 9 9 STRUCTURE-CONDUCT‚ PERFORMANCE MODEL Nature of product: Type of competition: 10 10 11 Barriers to entry: 11 PORTER’S ‘FIVE FORCES’ Bargaining
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Mango is one of the oldest trees cultivated proven by writings that are over 4‚000 years old from India6. Its common name is Mango and its scientific name is the Mangifera indica L3. Mangos started growing in east India‚ Burma and the Andaman Islands bordering the Bay of Bengal4. People believe it was the Buddhist monks who brought the fruit to Malaysia and eastern Asia‚ as legend has it Buddha‚ the prince of India over 2‚500 years ago‚ found peace and tranquility in a mango grove4. Traders and merchants
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One theme that was represented in the book‚"The Bite of The Mango‚" by Mariatu Kamara and Susan McClelland is surival. In the story a girl named Mariatu is walking around in the woods‚ when all of a sudden gets ambushed by a group of rebels. She gets beat up and cut‚ and falls to the ground. A man sees her and runs tward her. "The man bent down and picked up a mango(Kamara and McClelland pp.48). He passed it to me‚ and when I didn’t raise my arms to receive the fruit‚ he looked down and saw
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Hopes & dreams Away From Mango Street Having read the book The House on Mango Street by Sandra Cisneros‚ is a book of a young girl named Esperanza who lived in a unfortunate environment. Esperanza always Dreams of owning a beautiful house‚ one she wouldn’t be ashamed of‚ one away from Mango Street. Esperanza knew the lifestyle that most women on Mango Street had‚ a lifestyle she didn’t want to live. Esperanza grows older and starts to realize she has been delusional and becomes disappointed
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