4G – Corporate Strategy Assignment 2 Instructions: Please‚ read the Manchester United Case carefully‚ then‚ answer the questions using the template provided. Format: * Individual based * Font: Times New Roman‚ 12‚ single space * Max 4 pages (See below) * Page 1 (list of stakeholders) * Page 2 (Stakeholder mapping : actual situation from the case) * Page 3 (Stakeholder mapping: preferred situation) * Page 4 (Justify the “preferred” mapping)
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about the town of Manchester written by Ewan MacColl in the early 1960s which is called “Dirty Old Town”‚ the now anthem of Manchester. Heard a siren call from across the docks Saw a train set the night on fire Smelled the spring on the Salford wind Dirty old town Dirty old town The chorus of this song show reflects pretty well the living circumstance of the workers in Manchester in 1878‚ the year of birth of ManUtd. On an unoccupied land at the North Road in North Manchester Business park between
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an indoor soccer tournament. On our way to the final game I was scoring goals left and right to help lead my team to the championship. That day we were playing phenomenally as a team and it looked as if nobody was going to be able to stop us. The one reason why my team and I played so well together was because we were all best friends. We were a team both on and off the field. Our team was strong physically‚ technically‚ and everyone was mentally tough except for me. In the tournament there weren’t
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successful brand and being a successful soccer team. Their success in recent seasons is a viable platform for international competitiveness. When entering into new markets‚ ManUtd should seek to do so on an incremental basis‚ as they are in fact an LSE. To gain new supporters and international recognition of their brand‚ new markets will be most efficiently entered into whilst the team is performing well. Thus giving potential supporters a reason to support the team. This is creating a value proposition
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“Anthony‚ are you going to try out for East Carolina’s Soccer Team?”‚ asked my coach. I replied‚ “I was going to‚ but‚ unfortunately‚ they got rid of their soccer team a few years ago.” I played soccer all my life and know many great soccer players that attend East Carolina University. I am writing this to the Athletic Directors at ECU‚ hopefully in an attempt to bring the ECU Men’s Soccer Team back. Many problems that motivated the eviction of the team changed‚ such as‚ low budget‚ minimum popularity
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The Manchester United Singing Section I came up with the idea of writing this article at the start of the October half-term. As a Manchester United season ticket holder‚ I had the prospect of seeing four games during this two-week break. The second of those games‚ a Wednesday night Champions League game against Real Sociedad of Spain‚ was the game during which United had chosen to trial the much anticipated singing section. The singing section was an idea pushed by two fan groups‚ Reclaim United
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Situation Analysis: Manchester- Leading manufacturer of premium office furniture Revenues $2.33 billion in 2004.Home lines currently include Recliner‚ Home office‚ Media/Entertainment furniture. Home sales expected to grow 30% in 2005‚ from $260 million. Want to leverage manufacturing expertise and production capacity into household furniture Goal: To provide a complete family of household furniture products in the mid- to upper-price points. Paul Logan- Furniture Division revenues $990 million
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Identify who you believe to be Manchester United’s key stakeholders and evaluate their influence in relation to the ethical stance taken by the company. Ethical stance defined by Johnson and Scholes as: ’the extent to which an organisation will exceed it minimum obligations to stakeholders and society at large.’Four possible ethical stances exist and are stereotypes for any organisation. The first ethical stance is short-term shareholder interests; a company who stick very close to laws and regulations
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19th century Manchester The Industrial revolution was a time for innovation. These innovations brought about many discrepancies as to whether or not the industrialization was a good thing or not. Many people stated that because of the technological advancements‚ the industrialization was a great thing to happen to Manchester. Others believed that the industrial revolution made Manchester dark and dreary as well as overcrowded and less beautiful than it previously was. As the product of the
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The wait is over. The NCAA tournament is finally here! This years tournament will be one to remember as tough competitions will give teams a run for their money as they push to be that “one team” that wins it all. One region of this year’s tournament that has caught everybody’s eyes is the southern region. The southern region is loaded this year‚ with the top four seeds receiving high rankings in the AP poll this season. I could see any of these teams losing in the round of 32 or going all the way
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