4G – Corporate Strategy Assignment 2 Instructions: Please‚ read the Manchester United Case carefully‚ then‚ answer the questions using the template provided. Format: * Individual based * Font: Times New Roman‚ 12‚ single space * Max 4 pages (See below) * Page 1 (list of stakeholders) * Page 2 (Stakeholder mapping : actual situation from the case) * Page 3 (Stakeholder mapping: preferred situation) * Page 4 (Justify the “preferred” mapping)
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about the town of Manchester written by Ewan MacColl in the early 1960s which is called “Dirty Old Town”‚ the now anthem of Manchester. Heard a siren call from across the docks Saw a train set the night on fire Smelled the spring on the Salford wind Dirty old town Dirty old town The chorus of this song show reflects pretty well the living circumstance of the workers in Manchester in 1878‚ the year of birth of ManUtd. On an unoccupied land at the North Road in North Manchester Business park between
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Appendix C Additional Running Cases INTRODUCTION These cases are provided here on the companion Web site as additions to the four running cases in Appendix C of the text. Each running case includes five partsinitiating‚ planning‚ executing‚ controlling‚ and closingwith scenario-based information and several tasks to complete under each part. Several of the tasks involve using templates provided in Appendix D and on this companion Web site. Table D-1 on page 595 of the text summarizes the templates
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According to the case‚ ManUtd had developed a global fan-base of 100 million in 2009.Asia has the largest fan base at 50 million‚ followed by Europe with 35 million‚ Southern Africa with 8 million and the US with 7 million fans. The extent of their fan base provides significant international competitive potential and is evidence of the opportunity for further global expansion. Nevertheless‚ in order to exploit this international potential‚ ManUtd must develop and engage in relationship management with both
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Louis Jones Case Study Kerzner Office Equipment This case provides an opportunity to explore some of the issues surrounding the startup of a project and formation of a team. Read the case study found on page 409 in your textbook. You should then answer the four below questions thoroughly utilizing the concepts found in your text book. 1. Critique Brigg’s management of the first meeting. What‚ if anything‚ should she have done differently? Given the time constraint and late start‚ Briggs probably
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Changing the Face at the Busiest Airport in the World through Project Management Refurbishing Heathrow Airport Terminal 1‚ On Time‚ On Budget‚ With No Disruptions to Travelling Public Background: Dated and In Need of a Revamp‚ But It has to be Business as Usual... BAA Airports Ltd. was tasked with the refurbishment of Terminal 1‚ a 40-year-old building within Heathrow Airport‚ the busiest international airport in the world‚ whilst constantly keeping the terminal open to the 20 million annual travellers
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The Manchester United Singing Section I came up with the idea of writing this article at the start of the October half-term. As a Manchester United season ticket holder‚ I had the prospect of seeing four games during this two-week break. The second of those games‚ a Wednesday night Champions League game against Real Sociedad of Spain‚ was the game during which United had chosen to trial the much anticipated singing section. The singing section was an idea pushed by two fan groups‚ Reclaim United
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Project Management plays an important and strategic role for many companies to innovate and sustain the challenges in today’s economic demands and for their long term growth. Upper management need to recognize the importance of project management and its fundamentals to better engage the employees for mutual benefits. Project management is not limited to a particular industry‚ such as engineering or construction‚ it is indeed relevant to many other industries too. One aspect of project management
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Identify who you believe to be Manchester United’s key stakeholders and evaluate their influence in relation to the ethical stance taken by the company. Ethical stance defined by Johnson and Scholes as: ’the extent to which an organisation will exceed it minimum obligations to stakeholders and society at large.’Four possible ethical stances exist and are stereotypes for any organisation. The first ethical stance is short-term shareholder interests; a company who stick very close to laws and regulations
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Case Study II-2 The Challenges of Local System Design for Multinationals: The MaxFli Sales Force Automation System at BAT Overview (Class Discussion Case) Large multinational corporations are designed to leverage economic efficiencies in economy of scale and economy of scope across geographic regions. These efficiencies are challenged when local market tastes‚ business processes‚ or regulations render a one-size-fits-all solution suboptimal. In contrast‚ locally-tailored solutions may fail
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