Manual 368 © Pearson Education Limited 2005 CASE TEACHING NOTES Ryanair – The Low-Fares Airline Eleanor O’Higgins 1. Introduction Ryanair was the first budget airline in Europe‚ modelled after the successful US carrier‚ Southwest Airlines. The case offers students the opportunity to evaluate the strategy of Ryanair against the backdrop of the European airline industry and the burgeoning budget sector. Business students at all levels enjoy this case and relate to it‚ since air travel is an activity
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STRATEGY Ryanair case What is your assessment of Ryanair launch strategy? From my point of view‚ the strategy implemented by Ryanair was perfect because it is focused on capturing those passengers who have the price as the main criterion in choosing the mean of transport. There is a wide difference between the fare of the air companies with the ferry or rail giving rise to another variables‚ as comfort or no time‚ do not influence by the time of the decision-making. However‚ Ryanair managed
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COLOGNE BUSINESS SCHOOL (CBS) Case Study: Ryanair The future of the leading low fares airline Term paper for Transnational Management Summer Semester 2014/2015 Lecturer: XXX Anton Wischnewski BA12 in International Business / International Trade Student-No. XXX Table of Contents 1 Introduction ....................................................................................................2 2 Overview of Ryanair ..........................................................................
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Main Issues in this Case The following issues were faced by Greg James‚ a global manager at Sun Microsystems‚ as he managed his global team spread across US‚ France‚ UAE and India: 1. Lack of Common Goals and Objectives * No macro-view * Working in Silos * No video-conferencing 2. Lack of Accountability‚ Ownership and Leadership No “on-team” and no bonding among team members 3. Lack of Motivation – Intrinsic and Extrinsic Different team member group has different intrinsic
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MANAGING CONFLICT I. Interpersonal conflict management. The chapter begins with the observation that too much agreement – or a lack of conflict – among managers in organizations is a leading cause of business failure. Managing disagreements and conflicts are needed to break the cycles of dysfunction in organizations that can result from groupthink‚ narrow-mindedness‚ overconfidence‚ or complacency. The increasing globalization of business and greater diversity in organizations are trends that also
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Leading and Managing Conflict Resolution Conflict is created from differences between individuals‚ institutions or even countries. It usually happens when people disagree over desires‚ideas‚ motivations‚ or values. Sometimes the extent of these differences can ignite a fire that points to an underlying source of the real issue. These issues can be needs that were not met earlier and triggers a sense of disconnect or lack of value for that individual. Everyone needs to feel a sense of security
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MANAGING AND RESOLVING CONFLICTS Introduction Many atimes when the term conflict is used‚ the association made is with physical violence. Though‚ news media and other sources often use conflict and physical violence interchangeably. The concept of conflict is far more expansive. In many cases‚ conflict in the workplace just seems to be a fact of life. We’ve all seen situations where different people with different goals and needs have come into conflict. The fact that conflict exists is
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Report Ryanair Report Of Case Study on Ryanair: Business Strategy Evaluation Submitted by Anthony K. Augustine to Rachel Sumner for MBA Module Tutor: Business Strategy at Rayat London College on 01-05-08 Word count 4‚150 Title: “Live the high life!” Ryan Air is Europe’s original low fare airline and is still Europe’s largest. However‚ their story has not been entirely successful. Evaluate Ryan Air’s business strategy over the last decade.
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Ryanair Case Analysis 1. Porter’s Five Forces Analysis Substitute: In this industry‚ there are high substitution power because if one airline decides to raise prices then customers are going to switch to a cheaper airline company. The majority of passengers are price sensitive and have the option of taking other forms of transportation such as the rail or ferry. Customers are willing to travel longer if they can pay for a cheaper fare. The round fare for ferry and rail is 55
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Assignment Ryanair Case 1-What is your assessment of Ryanair’s launch strategy? - Will it be successful? Or is it fatally flawed? Why? - Does Ryanair’s strategy give it a competitive advantage over the rivals? 2- How do you expect Aer Lingus and British Airways to respond? Why? - Focus on competitor analyses of Aer Lingus and British Airways. What does Aer Lingus want to achieve? What does British Airways want to achieve? - What are the reasons to expect vigorous retaliation from Aer Lingus
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