Recommendation Report: General Motors Written For: General Motors Table of Contents Executive Summary.............................................................................................................................3 Introduction………....................................................................................................................……..4 Strengths............................................................................. ............................
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February 2014 GENERAL MOTORS MARKETING STRATEGY General Motors has many different brands and models that make up the companies portfolio. They use these brands as a tool to attract different target markets. General Motors will target middle-class consumers in the United States‚ Brazil‚ Europe‚ and China with it’s Chevrolet Brand. They will target older buyers with the Buick brand worldwide. The company will target wealthy buyers worldwide with its Cadillac brand. General motors will also target
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General Motor’s Strategic Analysis pressure from substitute or complementary products‚ (4) bargaining power of buyers‚ and (5) bargaining power of suppliers. 1. Rivalry between existing competitors With the rise of foreign competitors like Toyota‚ Honda and Nissan in the 1970’s and 80’s‚ rivalryin the American auto industry has become much more intense. Firms compete on both price andnon-price dimensions. The price competition erodes profits by drawing down price-cost marginswhile non-price competition
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General Motors ’ Strategic Analysis Automotive Industry The automobile industry is the industry involved in the design‚ development‚ manufacture‚ marketing‚ and also of motor vehicles. In 2007‚ more than million vehicles‚ including cars and commercial vehicles were produced. In 2007‚ a total of 71.9 million new automobiles were sold worldwide: 22.9 million in Europe‚ 21.4 million in Asia-Pacific‚ 19.4 million in USA and Canada‚ 4.4 million in Latin America‚ 2.4 million in the Middle East and
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General Motors Analysis General Motors (GM) is a United States car manufacturer that was founded by William C. Durant in Flint‚ Michigan dating back to 1908. GM headquarters is located in Detroit‚ Michigan and is among one of the world’s largest automakers‚ conducting business in over one hundred and twenty countries with production facilities in thirty-seven of those. GM dominated the automaker industry for over seventy-seven years (1913-2007) through ownership of over twenty-five different companies
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GENERAL MOTORS CORPORATION & THE VOLKSWAGEN GROUP INTERNATIONAL FINANCIAL STATEMENT ANALYSIS Group Members Jose Cervantes Hilda Patricia Moreno Aracelis Nass Keila Urdaneta Florida International University ACG 6255 International Accounting Professor Leonardo Rodriguez Summer 2008 TABLE OF CONTENTS Objectives ………………………………………………………………………………………………………………………………………………………3 The Automotive Industry ……………………………………………………………………………………………………………………………….4 The Automotive
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When I read the General Motors Misled Grieving Families on a Lethal Flaw‚ an overwhelming sadness fell upon me. I was sad that 26 families had to bury family members die to faulty equipment in the Chevrolet Cobalts. The key ethical issue is that General Motors knew that the black boxes in the Cobalts confirmed the potential fatal defect existing in hundreds of thousands of cars (Stout et al.‚ 2014). Another ethical issue was the fact that GM would tell the families of the victims that they had no
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INTRODUCTION According to GM.com (2009) General Motors Corp. (NYSE: GM)‚ is one of the world’s largest automakers which was founded in 1908‚ in Detroit USA. It manufactures cars and trucks in 34 countries. GM employs 252‚000 people in every major region of the world‚ and sells and services vehicles in some 140 countries. It sells cars and trucks globally under the following brands: Buick‚ Cadillac‚ Chevrolet‚ GMC‚ GM Daewoo‚ Holden‚ Hummer‚ Opel‚ Pontiac‚ Saab‚ Saturn‚ Vauxhall and Wuling. Its largest
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Managing a wide range of cultural diversity in the Australian workplace impossible. We are now in the 21st century and immigrants are entering Australia in greater numbers than they did a decade ago. Nearly double‚ 70‚200 in 1999–00 to 168‚685 in 2010–11 (Australian Bureau of Statistics.)[4] The workforce demographics have indeed changed and a reflection of these changes are occurring in the workforce. Cultural misunderstandings and language barriers are enormous obstacles to overcome for effective
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International Operations North America GM World Headquarters in Detroit In North America‚ GM products focus primarily on its four core divisions – Chevrolet‚ Cadillac‚ Buick‚ and GMC. The White House characterized the GM restructuring as a shift toward a new leaner‚ greener GM‚ which will aim to break even with annual sales much lower than previously stated. President Obama declared that the restructuring "will mark the end of an old GM‚ and the beginning of a new GM; a new GM that can
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