The current issue and full text archive of this journal is available at www.emeraldinsight.com/0309-0566.htm The effect of corporate branding dimensions on consumers’ product evaluation A cross-cultural analysis Nizar Souiden ´ Faculty of Business Administration‚ Laval University‚ Quebec‚ Canada Corporate branding dimensions 825 Received October 2004 Revised September 2005 Accepted January 2006 Norizan M. Kassim Department of Management and Marketing‚ College of Business and Economics
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BMW: AN EXERCISE IN ALIGNING IDENTITY‚ BRAND AND REPUTATION* BMW‚ the German car manufacturer‚ has been strategically focused on premium segments in the international car market. With its BMW‚ Mini and Rolls-Royce brands‚ the company has become one of the leading premium car companies in the world. BMW’s strong identity and marketing campaigns are often credited as the building blocks of the company’s continuing success. There are four values that define the BMW identity inside the organization
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summary 5 2. Introduction 5 1. Mission statement 6 2. Corporate objectives 6 3. Marketing Audit 6 3.1. Products
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The Role of Reputation in Othello In Shakespeare’s Othello‚ the antagonist‚ Iago‚ presents two polar opposite views of reputation. From a simple reading of the play it is obvious that Iago is a master manipulator‚ so it is important to the reader’s understanding of the play to sort through and wrestle with Iago’s conflicting statements about the value of reputation. Iago’s first revelation regarding on the value of reputation comes in act two‚ as Iago speaks with the distraught Cassio‚ who has
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killing his beautiful wife‚ Desdemona. Though Othello was a great warrior‚ however Othello was bound by fate to succumb to evil. The importance of reputation plays a big part in Shakespeare’s play. Iago uses his reputation as the honest man‚ to deceive Othello and everyone else. Cassio’s reputation as well plays a big part throughout the play. In this
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Character over Reputation Personality can open doors‚ but only character can keep them open Elmer G. Letterman This is a very important subject to me‚ because we live in a world where we are very concerned about how people see us. A world where people would do anything just to keep up man’s idea of him. Businessmen and organizations inflate their financial records to keep up in the eye of the public; individuals go to any extent to make others see them the way they seem. They say we must maintain
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PR is about reputation – ‘the result of what you do‚ what you say and what others say about you’ (www.cipr.co.uk). How does this compare with Bernays’ ideas of PR as Propaganda and today’s Nudge and Persuasion theories? According to CIPR‚ Public Relations is about reputation‚ which refers to the result of what you do‚ what you say and what others say about you. In the first place‚ this essay will introduce Grunig and Hunt (1984)’s four models and five stages of development; and then‚ analyse and
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final mark. You are required to give your answers to PART A and PART B in the CIM answer book provided. DO NOT repeat the task in your answer‚ but show clearly the number of the task attempted on the appropriate pages of the answer book. Please start a new page for your answers to PART B. You will be given a clean copy of the case study on the day of the examination. Your written analyses of the case study must include your CIM membership number on each page and should not exceed FOUR A4 sides. The written
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Emirates airline Reputation:- Emirates airline has a good reputation among its costumers especially in corporate sector. Emirates frequent flyers (regular) passengers are in hundreds of thousands. Emirates airline has won more than 500 awards in recent years for good services and different categories. Facilitating the customers:- Emirates airline has different frequent flyer programs. Ground services are improving day by day.at Dubai and different international airports lounge facility is
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"Be more concerned with your character than your reputation‚ Because your character is what you really are‚ while reputation Is merely what others think you are". Reputation is the general estimation in which a person is held by the public. Yes‚ in public. This means that this are the things that people usually notice right away. This may be looks or possession. This means that reputation can be made in an instant. Character on the other hand‚ takes weeks‚ months‚ years‚ or even a lifetime
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